Hearst Magazines Finds Chief Digital Exec at The New York Times

In its second major digital hire of late, Hearst Magazines has hired Todd Haskell from The New York Times as svp and chief digital revenue officer. Haskell will be responsible for driving sales and revenue for Hearst Magazines Digital Media’s 24 sites, including Cosmopolitan.com, Esquire.com and Elle.com. He fills the role most recently held by Kristine Welker, who has been named vp, publisher and chief revenue officer of Hearst’s planned magazine launch in collaboration with TV’s Dr. Oz. He’ll start Sept. 3 and report to Michael Clinton, president, marketing and publishing director at Hearst. With publishers facing enormous downward pressure on digital ad rates, Hearst has been exploring new forms of ads including native that can command premium ad rates. As group vp of advertising for The New York Times, Haskell, 44, helped shake off the venerable brand’s dusty image by pushing new digital capabilities. Haskell was key to the founding of the Times’ Idea Lab, a group that cooks up customized ad campaigns based on successful editorial features, the Times’ answer to native advertising. “Hearst Magazines Digital Media is in growth mode, and Todd’s leadership and expertise in digital advertising, publishing and business development will continue the forward momentum,” Clinton said in an announcement. “Working closely with HMDM content and product groups, Todd and his team will help marketers build effective multiplatform experiences to engage their consumers in exciting... Continue reading at 'AdWeek'

[ AdWeek | 2013-07-29 00:00:00 UTC ]
News tagged with: #business development #forward momentum #working closely #meredith corp #work closely

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Agents Keeping Foreign Publishers on Digital Leash

As the London Book Fair goes through its annual run this week, American agents are trying to figure out the best way to sell digital rights to foreign publishers in markets that are far behind the U.S. in ebook sales. Even though many international publishers are just starting to dabble in... Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-04-11 00:00:00 UTC ]
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Consumer Magazine Ad Pages Up 2.5 Percent from 2010’s Q1

The Publisher’s Information Bureau (PIB) reported overall growth for magazine ad sales for 2011’s first quarter. First quarter ad pages totaled 35,755 pages, a 2.5 percent increase from the first quarter of 2010. Continue reading at Folio Magazine

[ Folio Magazine | 2011-04-07 00:00:00 UTC ]
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Tindal Street signs festival find

Written By: Charlotte Williams Publication Date: Thu, 07/04/2011 - 08:59 Tindal Street Press has acquired a debut novel after discovering the author at a writing festival. Editor Luke Brown bought world rights to Robyn directly from author Deborah Morgan. He discovered her work when judging a... Continue reading at The Bookseller

[ The Bookseller | 2011-04-07 00:00:00 UTC ]
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Execs' pay up at Pearson as profit grows

Written By: Philip Jones Publication Date: Wed, 06/04/2011 - 14:58 Penguin group chief executive John Makinson took home £1.5m in pay in 2010, in a year when Penguin's sales grew 21% to £1.1bn and adjusted operating profit grew 19% to £106m. Makinson's pay rose by £150,000 thanks to a rise in... Continue reading at The Bookseller

[ The Bookseller | 2011-04-06 00:00:00 UTC ]
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Quercus makes £1m from digital in three months

Written By: Lisa Campbell Publication Date: Tue, 05/04/2011 - 15:22 Quercus has nearly matched the £1m digital revenue it made from ebooks last year in the first three months of 2011. read more Continue reading at The Bookseller

[ The Bookseller | 2011-04-05 00:00:00 UTC ]
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Historian Weir's backlist to be published digitally

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[ The Bookseller | 2011-04-04 00:00:00 UTC ]
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Finding love in bookstores: an eyewitness account.

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[ Slate | 2011-04-04 00:00:00 UTC ]
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Braving the Digital Path

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[ Publishers Weekly | 2011-04-04 00:00:00 UTC ]
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Agents warn publishers over digital rates

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[ The Bookseller | 2011-04-01 00:00:00 UTC ]
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"Promo Pages" On the Rise in Consumer Magazines

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[ Folio Magazine | 2011-04-01 00:00:00 UTC ]
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Ladybird reshapes for digital market

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[ The Bookseller | 2011-03-31 00:00:00 UTC ]
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Long Form Journalism Enters the Digital Market

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[ Folio Magazine | 2011-03-30 00:00:00 UTC ]
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Rebuck bullish on digital after "show-stopping" Xmas

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[ The Bookseller | 2011-03-29 00:00:00 UTC ]
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Hearst promotes NatMag's Simon Horne to CFO role

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[ Media Week | 2011-03-28 00:00:00 UTC ]
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Desmond's magazine sale called Project Odyssey

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[ Media Week | 2011-03-28 00:00:00 UTC ]
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Amazon Appstore for Android Opens, Magazines Wait

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[ Folio Magazine | 2011-03-24 00:00:00 UTC ]
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New Hearst App Blends the Marketplace with the Newsroom

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[ Folio Magazine | 2011-03-24 00:00:00 UTC ]
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Dorchester Media Puts Remaining Magazines on the Block

After putting select teen and romance titles up for sale last month, New York City-based Dorchester Media has decided to sell the rest of its magazine stable, offering up the eight magazines that comprise the Woman's Romance Group, such as 92-year-old, 250,000-circ. flagship True Story. The move... Continue reading at Folio Magazine

[ Folio Magazine | 2011-03-22 00:00:00 UTC ]
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HC buys Shan's digital backlist rights

Written By: Philip Jones Publication Date: Mon, 21/03/2011 - 08:53 HarperCollins is to publish Darren Shan's backlist as ebooks, having concluded a deal with the Christopher Little Agency for the digital rights. Shan has been published in print by HarperCollins Children's Books for a decade... Continue reading at The Bookseller

[ The Bookseller | 2011-03-21 00:00:00 UTC ]
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Epicurious Wins ASME's General Excellence Digital Ellie Award

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[ Folio Magazine | 2011-03-17 00:00:00 UTC ]
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