Hearst Magazines Finds Chief Digital Exec at The New York Times

In its second major digital hire of late, Hearst Magazines has hired Todd Haskell from The New York Times as svp and chief digital revenue officer. Haskell will be responsible for driving sales and revenue for Hearst Magazines Digital Media’s 24 sites, including Cosmopolitan.com, Esquire.com and Elle.com. He fills the role most recently held by Kristine Welker, who has been named vp, publisher and chief revenue officer of Hearst’s planned magazine launch in collaboration with TV’s Dr. Oz. He’ll start Sept. 3 and report to Michael Clinton, president, marketing and publishing director at Hearst. With publishers facing enormous downward pressure on digital ad rates, Hearst has been exploring new forms of ads including native that can command premium ad rates. As group vp of advertising for The New York Times, Haskell, 44, helped shake off the venerable brand’s dusty image by pushing new digital capabilities. Haskell was key to the founding of the Times’ Idea Lab, a group that cooks up customized ad campaigns based on successful editorial features, the Times’ answer to native advertising. “Hearst Magazines Digital Media is in growth mode, and Todd’s leadership and expertise in digital advertising, publishing and business development will continue the forward momentum,” Clinton said in an announcement. “Working closely with HMDM content and product groups, Todd and his team will help marketers build effective multiplatform experiences to engage their consumers in exciting... Continue reading at 'AdWeek'

[ AdWeek | 2013-07-29 00:00:00 UTC ]
News tagged with: #business development #forward momentum #working closely #meredith corp #work closely

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M&A Soars for Digital and Marketing Services While B-to-B Media Deals Plummet

Mergers and acquisitions in the media, information, marketing services and tech sectors in the first half of 2011 may not be matching the breakneck pace of the first half of 2010 (which rebounded 61 percent over a dismal first half 2009) but were still up 3 percent in the number of deals (to... Continue reading at Folio Magazine

[ Folio Magazine | 2011-06-30 00:00:00 UTC ]
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Media Decoder: Lawrence Steps Down as Norton's Editor In Chief

The longtime editor said that the coming of ebooks played a role in his decision. Continue reading at The New York Times

[ The New York Times | 2011-06-30 00:00:00 UTC ]
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Sound + Vision Uses Digital Edition to Expand Editorial

Though many magazines are now in the tablet game, Bonnier’s Sound + Vision is using this opportunity to strengthen content in a way not possible on the printed page. Continue reading at Folio Magazine

[ Folio Magazine | 2011-06-29 00:00:00 UTC ]
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Aardman Digital to redesign Walker website

Written By: Graeme Neill Publication Date: Wed, 29/06/2011 - 09:14 The digital wing of the company responsible for Wallace and Gromit is to redesign and relaunch Walker Books' website. The site is due to go live in early 2012 after a revamp by Aardman Digital. Among the features, Walker Books... Continue reading at The Bookseller

[ The Bookseller | 2011-06-29 00:00:00 UTC ]
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SourceMedia Announces New “Digital-Centric” Approach

SourceMedia is implementing a digital-centric strategy that includes adding 11 new digitally-based positions over the next two years. Continue reading at Folio Magazine

[ Folio Magazine | 2011-06-29 00:00:00 UTC ]
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Sean Holzman Named Chief Brand Development Officer with Bonnier

Bonnier announced that Sean Holzman is now its chief brand development officer, a newly created role in the company. Holzman comes from Source Interlink Media, where he acted as president of the enterprise division. Continue reading at Folio Magazine

[ Folio Magazine | 2011-06-28 00:00:00 UTC ]
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Pan Mac launches Compass for digital backlist

Written By: Graeme Neill Publication Date: Mon, 27/06/2011 - 08:48 Pan Macmillan has launched a new imprint to bring backlist titles to readers as digital editions or print on demand titles. Macmillan Compass will be managed by fiction publisher Jeremy Trevathan and digital director Sara... Continue reading at The Bookseller

[ The Bookseller | 2011-06-27 00:00:00 UTC ]
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B&N Waits for the Digital Payoff

Although Barnes & Noble lost $74 million in the fiscal year ended April 30 and BN.com had negative EBITDA (earnings before interest, taxes, depreciation, and amortization) of $204.6 million, executives said they remain confident that the company's online/digital arm is on track to become a... Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-06-27 00:00:00 UTC ]
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Random House revives romance imprint as digital exclusive

Written By: Bookseller Staff Publication Date: Thu, 23/06/2011 - 07:15 Random House is to revive its 1980 romance imprint Loveswept as a digital-exclusive list. The ebooks will be published in a trans-Atlantic partnership with Transworld in the UK. The development follows the strong growth of... Continue reading at The Bookseller

[ The Bookseller | 2011-06-23 00:00:00 UTC ]
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American Media, Inc. Buys OK! Magazine

After a month of speculation and reports of bids from Time Inc., American Media, Inc. announces it has purchased the U.S. edition of OK! Magazine from Northern & Shell. Continue reading at Folio Magazine

[ Folio Magazine | 2011-06-23 00:00:00 UTC ]
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Zinio Partners with Recorded Books for Digital Mags in Libraries

Zinio announced today its partnership with Recorded Books, making thousands of digital magazines accessible in public libraries throughout the US, Canada, Australia and UK. Continue reading at Folio Magazine

[ Folio Magazine | 2011-06-23 00:00:00 UTC ]
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Digital makes territorial rights "obsolete", claims Charkin

Written By: Philip Jones Publication Date: Wed, 22/06/2011 - 16:00 Territorial rights are "obsolete", and contribute to the erosion of publishers' margins, but publishing remains an "intimate" business that would not be improved if local nuances are not respected, delegates at Publishers... Continue reading at The Bookseller

[ The Bookseller | 2011-06-22 00:00:00 UTC ]
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J K Rowling prepares to take Harry Potter digital with Pottermore

Written By: Philip Jones Publication Date: Thu, 23/06/2011 - 07:30 E-book versions of the seven Harry Potter novels are likely to move a step closer today with the launch of an immersive website based on the Harry Potter universe. read more Continue reading at The Bookseller

[ The Bookseller | 2011-06-22 00:00:00 UTC ]
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Makinson confident as publishers face digital "flux"

Written By: Philip Jones Publication Date: Wed, 22/06/2011 - 10:10 Publishers will play a bigger and more complicated role, but only if the link between the author and reader is "reconfigured", was among the conclusions from a panel of chief executives at Publishers Launch London. John... Continue reading at The Bookseller

[ The Bookseller | 2011-06-22 00:00:00 UTC ]
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Digital surge fails to affect B&N bottom line

Written By: Graeme Neill Publication Date: Tue, 21/06/2011 - 15:49 Barnes & Noble has announced a full year loss of $74m (£45.6m), despite a surge in digital sales lead by its Nook ebook reader helping it to report an all-time high in yearly sales of $7bn (£4.3bn). read more Continue reading at The Bookseller

[ The Bookseller | 2011-06-21 00:00:00 UTC ]
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Editors "need digital vision" for their books

Written By: Philip Jones Publication Date: Tue, 21/06/2011 - 11:46 Editors need to have a "vision" of how the content can be used beyond the traditional book, otherwise they risk losing control of the book to the "digital department", Publishers Launch London heard today. read more Continue reading at The Bookseller

[ The Bookseller | 2011-06-21 00:00:00 UTC ]
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Century to publish Skinner's Times columns

Written By: Charlotte Williams Publication Date: Fri, 17/06/2011 - 10:52 Century has acquired world rights to a book by comedian Frank Skinner, set to feature columns selected from those he has published in the Times newspaper in the past two years, plus some fresh and previously unseen... Continue reading at The Bookseller

[ The Bookseller | 2011-06-17 00:00:00 UTC ]
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Financial Times Sees 100,000 Downloads In Week After HTML Launch

Financial Times has decided to go another way for their digital subscription offering, opting out of the Apple sub model and creating an app through HTML 5, allowing users to get the app experience through their Web browser. Continue reading at Folio Magazine

[ Folio Magazine | 2011-06-17 00:00:00 UTC ]
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For a Regional Magazine, Print is Still the Main Source of Income

When you read the literature of journalism these days you might think that you must hurry to carve out your place in the digital world. That may be so for newspapers, but it is not so for magazines, particularly not for regional magazines. Continue reading at Folio Magazine

[ Folio Magazine | 2011-06-16 00:00:00 UTC ]
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Condé Nast's digital business edges closer to profit

CondeNet UK, the digital business of magazine publisher Condé Nast UK, edged closer to profitability in 2010, reducing its losses to £180,528, according to its latest financial results. Continue reading at Media Week

[ Media Week | 2011-06-14 00:00:00 UTC ]
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