Has Social Media Made Search-Driven Publishing Irrelevant?

The growing importance of social media, coupled with the powerful wrath of Google, have shaken the once-hot world of cheap search-driven publishing. About.com recently dumped its CEO. Yahoo’s $100 million acquisition of Associated Content (now Yahoo Voices) has yielded a network of 700,000 freelancers who produce secondary content on sites like Yahoo Sports and OMG, but advertisers say they haven’t heard about it in more than a year. Meanwhile, AOL’s Seed project is essentially in limbo. In fact, visitors to Seed.com are currently greeted with the message "We are in the process of reformatting Seed.com and new assignments are currently on hold." In a statement, AOL said it has reduced the number of Seed freelancers “as we evaluate how best to integrate its strengths within [the company].” And then there’s Demand Media, which pioneered the practice of churning out thousands of articles based on Google search data. Last week, three of Demand’s founders exited, a year after its underwhelming IPO. Its signature property, eHow.com, is still massive (around 50 million unique users) but has lost about 10 million users since Google adjusted its algorithm to weed out low-quality content. Demand has very publicly pivoted to celebrity-centric content and splashier design to attract advertisers. Still, Facebook and Twitter likely have more to do with the category’s decline than Google. Wetpaint and BuzzFeed are among a new breed of publishers mastering the creation of highly... Continue reading at 'AdWeek'

[ AdWeek | 2012-02-06 00:00:00 UTC ]
News tagged with: #necessarily viewed #selling point #horizon media #founders left #team monitors #fans react #specific characters #smart strategy

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How Alliances Bolster Latin American Indie Publishing

A quintet of editors from Argentina and Mexico discuss the boom and future of independent publishing in Latin America. The post How Alliances Bolster Latin American Indie Publishing appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-01-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #independent publishing #latin america


Blizzard Causes NY Publishers to Close Offices

Although the blizzard bearing down on the Northeast was not as intense as meteorologists had predicted, the Big Five are taking the tack of many companies: shutting down offices and encouraging employees to work from home. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-01-26 00:00:00 UTC ]
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Digiday Podcast Ep 2. Make or break time for VC-backed publishers

This week on the Digiday Podcast we give the digital media world a reality check. The post Digiday Podcast Ep 2. Make or break time for VC-backed publishers appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2015-01-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digiday podcast #vc-backed publishers #reality check


Yellow Kite to publish Yoga Girl lifestyle book

Yellow Kite, an imprint of Hodder & Stoughton, has acquired a memoir and lifestyle guide from yoga instructor and Instagram star Rachel Brathen, titled Yoga Girl. Emily Robertson at Yellow Kite bought UK and Commonwealth rights from Philip Sane at Lennart Sane Agency. Continue reading at The Bookseller

[ The Bookseller | 2015-01-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #yellow kite #hodder stoughton #lifestyle guide #yoga instructor #emily robertson


Angry Birds creator to publish YA series

Angry Birds creator Rovio is moving into the YA publishing sector with a new pirate adventure series. Storm Sisters is described as a “high action pirate adventure with a female twist”. It tells the story of five girls, aged 11 to 17, who sail the seas in 1780s looking for clues to why their... Continue reading at The Bookseller

[ The Bookseller | 2015-01-23 00:00:00 UTC ]
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Saqi Books Will Once Again Be Publishing in English

The Bookseller reports that Saqi Books will be resume its English-language publishing program with plans to release as many as ten titles per year. The post Saqi Books Will Once Again Be Publishing in English appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-01-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #english appeared #saqi books #bookseller reports #ten titles


Complex Buys Fanboy Site Collider for Growing Media Network

Complex Media, a network of lifestyle and culture websites for young men, has acquired Collider.com, a news and information site that covers movies, television and video games.Founded by Steve "Frosty" Weintraub, Collider reports on the entertainment industry with an emphasis on fanboy culture,... Continue reading at Advertising Age

[ Advertising Age | 2015-01-23 00:00:00 UTC ]
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Editorial & Production Internship at Publishing Perspectives

Publishing Perspectives is looking for a hard-working intern interested in journalism, media and book publishing to work from our office in New York City. The post Editorial & Production Internship at Publishing Perspectives appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-01-23 00:00:00 UTC ]
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Vimeo, Publishers Partner on VOD Service

Embeddable player and video storefront allows publishers to sell and rent videos from their sites. The post Vimeo, Publishers Partner on VOD Service appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-01-23 00:00:00 UTC ]
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DFB to publish paperback edition of Running Girl

David Fickling Books (DFB) is to publish the paperback edition of the Costa shortlisted Running Girl.   DFB has acquired the paperback rights to the book from Penguin Random House and publication is scheduled for June 2015.  Running Girl, written by Simon Mason, was nominated for the 2014... Continue reading at The Bookseller

[ The Bookseller | 2015-01-23 00:00:00 UTC ]
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The Miniaturist to be made into TV series

TV rights to Jessie Burton’s bestselling novel The Miniaturist (Picador) have been optioned by the company behind the adaptation of Hilary Mantel’s Wolf Hall. London-based Company Pictures optioned the TV rights in a deal negotiated by Rich Green at ICM Partners on behalf of Juliet Mushens at... Continue reading at The Bookseller

[ The Bookseller | 2015-01-22 00:00:00 UTC ]
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Atlantic Media takes a page from Quartz with Defense One

Atlantic Media's business news site Quartz may draw the bulk of the headlines, but the company is trying a similar digital-first strategy with the niche but lucrative world of national defense trade publishing. The post Atlantic Media takes a page from Quartz with Defense One appeared first on... Continue reading at Digiday

[ Digiday | 2015-01-22 00:00:00 UTC ]
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Five Academic Publishing Predictions for 2015

The CEO of Publishing Technology offers his five predictions for academic publishing in 2015, including porous paywalls and the rise of the SAMPC countries. The post Five Academic Publishing Predictions for 2015 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-01-22 00:00:00 UTC ]
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What Does Facebook’s New Tool for Fighting Fake News Mean for Real Publishers?

Facebook announced yet another tweak to the algorithm that governs its users’ News Feeds yesterday. The social network has introduced a new tool that allows users to flag a post as “a false news story.” The move follows ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-01-22 00:00:00 UTC ]
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Image Comics Is Now the #2 Graphic Novel Publisher

Image Comics announced sales gains and 19 new titles at their fourth Image Expo earlier this month. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-01-21 00:00:00 UTC ]
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Unbound appeal to publish late Paul Sidey's book

A crowdfunding appeal to publish a book by the late Paul Sidey, Hutchinson’s former editorial director, has been set up on Unbound. Sidey, who died in September 2014, worked at Hutchinson for 31 years before retiring in early 2012. His authors included Ruth Rendell and the late Richard... Continue reading at The Bookseller

[ The Bookseller | 2015-01-20 00:00:00 UTC ]
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Trippy Kaleidoscopic Collages Made From Your Favorite Comic Book Heroes

The artist starts each image by finding an intriguing character, composition, or costume element. The post Trippy Kaleidoscopic Collages Made From Your Favorite Comic Book Heroes appeared first on WIRED. Continue reading at Wired

[ Wired | 2015-01-20 00:00:00 UTC ]
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Macmillan Science and Education to merge with Springer Science+Business Media

Holtzbrinck Publishing Group and BC Partners have reached an agreement to merge Springer Science+Business Media (owned by funds advised by BCP) with the majority of Holtzbrinck-owned Macmillan Science and Education, namely Nature Publishing Group, Palgrave Macmillan and the global businesses of... Continue reading at The Bookseller

[ The Bookseller | 2015-01-16 00:00:00 UTC ]
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Big Changes at Penguin Publishing Group

Madeline McIntosh, who was named president of the Penguin Publishing Group last September, put her own stamp on the division last week. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-01-16 00:00:00 UTC ]
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Ad fraud: The oldest trick in the media book

Ad fraud has been going on for decades. However, the sophistication of today’s ad fraud is something that puts sticky fingered program managers of yore to shame. The post Ad fraud: The oldest trick in the media book appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2015-01-16 00:00:00 UTC ]
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