Has Social Media Made Search-Driven Publishing Irrelevant?

The growing importance of social media, coupled with the powerful wrath of Google, have shaken the once-hot world of cheap search-driven publishing. About.com recently dumped its CEO. Yahoo’s $100 million acquisition of Associated Content (now Yahoo Voices) has yielded a network of 700,000 freelancers who produce secondary content on sites like Yahoo Sports and OMG, but advertisers say they haven’t heard about it in more than a year. Meanwhile, AOL’s Seed project is essentially in limbo. In fact, visitors to Seed.com are currently greeted with the message "We are in the process of reformatting Seed.com and new assignments are currently on hold." In a statement, AOL said it has reduced the number of Seed freelancers “as we evaluate how best to integrate its strengths within [the company].” And then there’s Demand Media, which pioneered the practice of churning out thousands of articles based on Google search data. Last week, three of Demand’s founders exited, a year after its underwhelming IPO. Its signature property, eHow.com, is still massive (around 50 million unique users) but has lost about 10 million users since Google adjusted its algorithm to weed out low-quality content. Demand has very publicly pivoted to celebrity-centric content and splashier design to attract advertisers. Still, Facebook and Twitter likely have more to do with the category’s decline than Google. Wetpaint and BuzzFeed are among a new breed of publishers mastering the creation of highly... Continue reading at 'AdWeek'

[ AdWeek | 2012-02-06 00:00:00 UTC ]
News tagged with: #necessarily viewed #selling point #horizon media #founders left #team monitors #fans react #specific characters #smart strategy

Other Publishing stories related to: 'Has Social Media Made Search-Driven Publishing Irrelevant?'


Chicago Blizzard Snarls Plans for Publishers Attending ALA

A blizzard that dumped 19 inches of snow on Chicago on Sunday disrupted the travel plans of publishers in town for the library conference. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-02-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #travel plans #library conference


Founders of Electric Lit; Black Balloon Launch New Publishing Venture

Catapult will launch in fall 2015, with Padgett Powell's story collection, 'Cries for Help, Various.' Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-02-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing venture #story collection


Belarus bookshop rallies against publishing crackdown

Independent publishing house Lohvinau launches crowdfunding campaign after government imposed heavy fine on Minsk literary hub“We are trapped in an absurd and unjust situation which threatens not only the existence of Lohvinau Bookstore but which endangers the possibility to publish books freely... Continue reading at The Guardian

[ The Guardian | 2015-02-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #selling books #state registration


Harper Lee, author of 'To Kill a Mockingbird,' to publish second novel

The AP reports that Harper Lee will publish her second novel this summer, a sequel to the Pulitzer Prize-winning classic To Kill a Mockingbird. The book, entitled Go Set a Watchman was completed in... To view the full story, click the title link. Continue reading at Crains New York

[ Crains New York | 2015-02-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #harper lee


6 Things B2B Publishers Should Worry About In 2015

Securing recurring revenue, adjusting to a mobile audience and getting to know programatic. The post 6 Things B2B Publishers Should Worry About In 2015 appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-02-02 00:00:00 UTC ]
More news stories like this |


How Data Is Accelerating the Publishing Industry

By Denis Wilson Yes, data has become a buzzword and anyone with a little extra hot air will be eager to tell you it's the cure to what ails your business. The collection of articles in this issue of Publishing... Continue reading at Publishing Executive

[ Publishing Executive | 2015-02-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing industry #denis wilson #publishing executive


Amazon, the greedy giant with small publishers in its grip

To sell online, indie publishers must use Amazon. But its methods leave them out of pocket – or out of sight, paying hidden charges, says the founder of Linen Press Indie publishers need transparency and support from online companies that sell their books. Amazon fails such publishers on both... Continue reading at The Guardian

[ The Guardian | 2015-02-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #small publishers #indie publishers #online companies #small publisher


Meet Independent Publishers at Paris’ Salon du Livre

The new "Talented Indies" program at Paris' Salon du Livre offers professional attendees the chance to network with twenty Francophone independent publishers. The post Meet Independent Publishers at Paris’ Salon du Livre appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-02-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #talented indies


The Publishing Executive 2015 Trendspotting Report

To kick off the year, we surveyed magazine publishers to find out what trends and technology they think will have an impact on the industry in 2015. While the responses will help us better understand the audience we serve, they also reveal where... Continue reading at Publishing Executive

[ Publishing Executive | 2015-02-02 00:00:00 UTC ]
More news stories like this |


Journalists back in the firing line as digital media struggles to protect its own

As it has become harder to censor individual journalists and independent teams, the intimidation, violence and imprisonment has increasedIn a rather dark hotel meeting room, halfway up a Swiss mountain, editors and publishers are having a heated debate about the freedom of the press. This is the... Continue reading at The Guardian

[ The Guardian | 2015-02-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #free speech


Media Monkey’s Diary: Rebekah Brooks, WIA, Sarah Vine and Snowy

Read Media Monkey’s diary from the Monday print pages• To the Paddy Power Political Book awards 2015 at London’s Imax cinema, where the winners included Guardian cartoonist Martin Rowson, Andrew Marr revealed his next book (presumably another novel because his first one was, er, so remarkable)... Continue reading at The Guardian

[ The Guardian | 2015-02-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #las vegas


How 5 Major Publishers Plan to Use Snapchat's New Channels

With Snapchat Discover launching earlier this week, publishers now have a new way to tease their content on social media and find backing from brands. The new offering allows marketers to directly sponsor stories on the platform, getting their names in front of a younger audience. We spoke to... Continue reading at AdWeek

[ AdWeek | 2015-01-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #younger users #short period #feature articles #cable network #average age #editorial tone


Enright made Laureate for Irish Fiction

Anne Enright has been appointed the first Laureate for Irish Fiction. The author receives €150,000 over the three-year term of her Laureateship, during which she will continue her own work as a creative artist, teach creative writing at University College Dublin and New York University, and... Continue reading at The Bookseller

[ The Bookseller | 2015-01-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #irish fiction #anne enright #york university


Quercus to publish Millennium trilogy sequel in August

The sequel to late author Stieg Larsson’s Millennium trilogy will go on sale in the UK in August. The book, which is entitled That Which Does Not Kill in Swedish, was penned by David Lagercrantz and will go on sale in at least 35 countries, said Swedish publisher Norstedts. A spokesperson for... Continue reading at The Bookseller

[ The Bookseller | 2015-01-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #27th august #millennium trilogy #david lagercrantz


Snapchat Does What Facebook Couldn’t: Get Publishers To Trust it with Their Content

Snapchat has introduced a new feature which allows its users to view articles, images, and videos from a variety of publishers inside the company’s messaging application. It’s called Discover, and it’s a major depar ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-01-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #messaging application


Comics Publisher Nobrow Goes Digital

Nobrow's first app launches with seven titles, with plans to add two more per month. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-01-28 00:00:00 UTC ]
More news stories like this |


H&S publishes Bake Off booklet for Comic Relief

Hodder & Stoughton is to publish a booklet to tie in with The Great Comic Relief Bake Off. Costing £2.50, at least £2 will be donated to Comic Relief on every copy of the booklet sold. The booklet will include 14 recipes, an introduction from Mel and Sue, and advice for readers on how to... Continue reading at The Bookseller

[ The Bookseller | 2015-01-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #comic relief #hodder stoughton


Short Takes: Religion Publishing News Briefs, January 28, 2015

Faith-based films panel at Sundance; awards and honors; peaceful new book club; NIV celebrates 50 years. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-01-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #short takes #book club


Jaipur BookMark Estimates Indian Publishing Worth $20 Billion

Organizers of the Jaipur BookMark estimate the Indian book market is worth $20 billion, while noting that ebook sales were down 20% this past year. The post Jaipur BookMark Estimates Indian Publishing Worth $20 Billion appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-01-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ebook sales


So You Want to Be a Famous Self-Published Author?

Veteran author Warren Adler offers a reality check for would-be authors who believe fame and fortune is just a book away. The post So You Want to Be a Famous Self-Published Author? appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-01-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #reality check