Has Social Media Made Search-Driven Publishing Irrelevant?

The growing importance of social media, coupled with the powerful wrath of Google, have shaken the once-hot world of cheap search-driven publishing. About.com recently dumped its CEO. Yahoo’s $100 million acquisition of Associated Content (now Yahoo Voices) has yielded a network of 700,000 freelancers who produce secondary content on sites like Yahoo Sports and OMG, but advertisers say they haven’t heard about it in more than a year. Meanwhile, AOL’s Seed project is essentially in limbo. In fact, visitors to Seed.com are currently greeted with the message "We are in the process of reformatting Seed.com and new assignments are currently on hold." In a statement, AOL said it has reduced the number of Seed freelancers “as we evaluate how best to integrate its strengths within [the company].” And then there’s Demand Media, which pioneered the practice of churning out thousands of articles based on Google search data. Last week, three of Demand’s founders exited, a year after its underwhelming IPO. Its signature property, eHow.com, is still massive (around 50 million unique users) but has lost about 10 million users since Google adjusted its algorithm to weed out low-quality content. Demand has very publicly pivoted to celebrity-centric content and splashier design to attract advertisers. Still, Facebook and Twitter likely have more to do with the category’s decline than Google. Wetpaint and BuzzFeed are among a new breed of publishers mastering the creation of highly... Continue reading at 'AdWeek'

[ AdWeek | 2012-02-06 00:00:00 UTC ]
News tagged with: #necessarily viewed #selling point #horizon media #founders left #team monitors #fans react #specific characters #smart strategy

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Reality Check: Sizing Up VC-Backed Publishers' Prospects

Amid widening concerns that another startup bubble has formed, digital media remains a white-hot market among the private-investment community.Last year, venture capital poured at least $683 million into digital media companies worldwide -- more than twice the $277 million invested in 2013,... Continue reading at Advertising Age

[ Advertising Age | 2015-02-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #vc-backed publishers #$683 million #trim costs


Delhi Calls: A Look at Publishing in India

The first major trade book fair of any new year marks an important date in most publishers' calendars. Things get rolling this year in New Delhi, where one of the year's first international trade publishing shows gets underway on Saturday. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-02-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #year marks


Four Questions for...Hungarian Publisher Sárközy Bence

We spoke with the publisher and co-CEO of Hungary’s nearly four-year-old Libri Publishing House about the shrinking of his local market, why Hungarian readers don't love crime fiction, and the new novel he's recently acquired by a "genius" Hungarian author. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-02-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #local market #recently acquired


What It's Like Competing With VC-Fueled Media Startups

Elsewhere in this, the Digital Issue of Advertising Age, my colleague Michael Sebastian writes about digital publishing companies -- specifically, a half dozen upstarts in various stages of youth, including BuzzFeed (born 2006) and Vox (2011).It's an eye-opening report that looks beyond the hype... Continue reading at Advertising Age

[ Advertising Age | 2015-02-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #business model #digital dollars #monetizing mobile


Flipboard moves to the web with plans to host some news publishers' content

After attracting more than 50m monthly readers on tablets and smartphones, US startup smashes down its walled garden and hopes partners will see the potentialFlipboard came to prominence as a news-reading app for tablets and smartphones, attracting more than 50 million monthly active readers by... Continue reading at The Guardian

[ The Guardian | 2015-02-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mobile app #reading experience #media companies


Why You Should Attend the St. Gallen Publishing Course in Singapore?

Looking to build the skills to take your publishing career to the next level? The St. Gallen International Publishing Course in Singapore may be for you. The post Why You Should Attend the St. Gallen Publishing Course in Singapore? appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-02-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #gallen publishing #publishing career


Publishers See Little Impact after Heaven Book Recant

Evangelical publishers are predicting little impact on sales and plans for future books about round trips to the hereafter following the admission by Alex Malarkey that the story he told in 'The Boy Who Came Back from Heaven' is false. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-02-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #future books #alex malarkey


European publishers assess the threat of ad blocking

We aslked Dazed Group, News U.K., Mashable and Monrif Group what they think about the ominous subject of ad blocking. The post European publishers assess the threat of ad blocking appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2015-02-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad blocking


Getting Serious about Spanish-Language Publishing

This column marks the start of PW’s monthly coverage of the Spanish-language book market in the U.S. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-02-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #spanish-language publishing


How European publishers set their tech priorities for the year

European executives from Mashable, Quartz, Dennis, RTE and Sanoma share their tech priorities for the coming year. The post How European publishers set their tech priorities for the year appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2015-02-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #coming year #year appeared


Notes on the American Magazine Media Conference

It was a glass-half-full kind of event and in the end, they didn't rename it the AMMC for nothing. The post Notes on the American Magazine Media Conference appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-02-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post notes


HarperCollins to Publish 2m Copies of New Harper Lee Novel

HarperCollins will publish 2 million copies of "Go Set a Watchman," a novel Harper Lee wrote in the 1950s and then “put aside.” It will come out on July 14. The post HarperCollins to Publish 2m Copies of New Harper Lee Novel appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-02-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post harpercollins #harper lee


Hutchinson to publish charity title on fathers and sons

Bono, Colm Tóibín, Paul McCartney and Salman Rushdie are among the big names contributing to an anthology about sons and fathers, as part of a joint venture between Hutchinson and The Irish Hospice Foundation. Jason Arthur, publisher of Hutchinson, Heinemann and Windmill, agreed a joint-venture... Continue reading at The Bookseller

[ The Bookseller | 2015-02-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #colm tibn #paul mccartney #joint venture #world rights #excluding ireland


Harper Lee's second novel to be published this summer

Publisher Harper announced Tuesday that "Go Set a Watchman," a novel the Pulitzer Prize-winning author completed in the 1950s and put aside, will be released July 14. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2015-02-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #harper lee


How top publishers are using Snapchat

A few days into Snapchat Discover, we checked in on how publishers are approaching the feature. The post How top publishers are using Snapchat appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2015-02-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #top publishers #snapchat discover #snapchat appeared


The Mobile Story for Publishers: Told in Key Stats

Thad McIlroy offers some statistics and key data on smartphones and tablets to help book publishers figure out how to address mobile technology. The post The Mobile Story for Publishers: Told in Key Stats appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-02-04 00:00:00 UTC ]
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Does ‘Magazine Media’ Actually Redefine The Industry?

The MPA hosted its annual American Magazine Media Conference in New York this week and closed the show with “A View From The Top.” The post Does ‘Magazine Media’ Actually Redefine The Industry? appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-02-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #magazine media


Harper Lee, author of 'To Kill a Mockingbird,' to publish second novel

The AP reports that Harper Lee will publish her second novel this summer, a sequel to the Pulitzer Prize-winning classic To Kill a Mockingbird. The book, entitled Go Set a Watchman was completed in... To view the full story, click the title link. Continue reading at Crains New York

[ Crains New York | 2015-02-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #harper lee


Founders of Electric Lit; Black Balloon Launch New Publishing Venture

Catapult will launch in fall 2015, with Padgett Powell's story collection, 'Cries for Help, Various.' Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-02-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing venture #story collection


Chicago Blizzard Snarls Plans for Publishers Attending ALA

A blizzard that dumped 19 inches of snow on Chicago on Sunday disrupted the travel plans of publishers in town for the library conference. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-02-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #travel plans #library conference