Lounge Marketing is kicking off its relaunch as The Empowered Author with a series of expert Q&As. Continue reading at 'The Bookseller'
[ The Bookseller | 2019-09-12 12:00:43 UTC ]
The Rev. Dan Reehil warned that reading the spells in the J.K. Rowling novels could conjure up actual evil spirits. Continue reading at HuffPost
[ HuffPost | 2019-09-02 19:47:12 UTC ]
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Farmers seeking government assistance knew where to make their case: on Fox News, in TV ads with tractors and corn stalks designed to snag the attention of President Donald Trump. U.S. airlines, opposed to subsidies for foreign competitors paid by Qatar, took the same broadcast route to the... Continue reading at Advertising Age
[ Advertising Age | 2019-08-28 16:12:29 UTC ]
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#nielsen ratings
#sexual harassment
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In a message sent to library customers, Tom Mercer, senior v-p of digital products for Bibliotheca (formerly 3M), called out Amazon for its role in the increasingly contentious library e-book market. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-08-27 04:00:00 UTC ]
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#library customers
#digital products
#e-book
As part of Ad Age’s continuing media coverage, here’s our ever-expanding annual survey of the covers of the fall magazines that have been hitting (or are about to hit) newsstands and subscribers’ mailboxes. We’ll be adding to this post throughout August, so keep coming back. Rolling Stone has... Continue reading at Advertising Age
[ Advertising Age | 2019-08-26 15:40:00 UTC ]
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#entire profile
#25th anniversary
#fashion/style monthly
#phil poynter
#ruffled collars
#classic ties
#fall women
#enchantingly captured
#marcus piggott
#olivier rizzo
#transparent blouses
#velvet trims
#stay tuned
#details—jeweled buttons
#hearst
[caption id="attachment_170049" align="alignright" width="150"] Alisa Leonard[/caption] The Atlantic expanded its marketing and editorial teams this week with three new hires. Alisa Leonard is taking on the role of head of global marketing and will be tasked with leading the brand’s marketing... Continue reading at Folio Magazine
[ Folio Magazine | 2019-08-22 14:30:23 UTC ]
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#newly created
#staff writer
#pr manager
#investigative journalist
#national security
#civil liberties
#health care
#bonnier
#pulitzer prize
Welcome to the latest edition of Marketer's Brief, a quick take on marketing news, moves and trends from Ad Age's reporters and editors. Send tips/suggestions to [email protected]. A Boston-area seafood chain is giving new meaning to baked fish. Legal Sea Foods is celebrating the legalization... Continue reading at Advertising Age
[ Advertising Age | 2019-08-21 19:13:12 UTC ]
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#75th anniversary
#npd group
#executive vp
#previously cmo
#jessica wohl
#digital media
If you are an avid reader, there’s a good chance you’re also a Ravenclaw. But which one are you? Take our quiz to find out! Continue reading at Book Riot
[ Book Riot | 2019-08-21 10:32:47 UTC ]
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#avid reader
#good chance
#harry potter
Publishers and agents say they are expecting a positive Beijing International Book Fair, reflecting the growing Chinese market. Continue reading at The Bookseller
[ The Bookseller | 2019-08-20 19:02:53 UTC ]
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Obsessed with James, Sirius, Remus and Peter? Categorized by each member, here are 12 YA books for Marauders fans and fans of the Harry Potter books. Continue reading at Book Riot
[ Book Riot | 2019-08-20 10:35:27 UTC ]
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#harry potter
I was about 21, riding a scooter on my way home from work, when I noticed a shadow over my ... Continue reading at Book Riot
[ Book Riot | 2019-08-16 10:35:41 UTC ]
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#reading habits
#harry potter
Welbeck Publishing Group reactivates the André Deutsch line as an imprint under the direction of former Orion publisher Malcolm Edwards. The post Welbeck Names Malcolm Edwards To Publish André Deutsch Line appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-08-16 08:04:07 UTC ]
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Just as sure as some big sloppy salmon is going to Augustus Gloop that Fish Tube of Internet renown, so too shall TV viewers, or at least the ones who still watch the commercials, age out of the upper reaches of the demo. Quantitative changes rather quickly become qualitative; differences in... Continue reading at Advertising Age
[ Advertising Age | 2019-08-15 16:37:58 UTC ]
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#marketing budget
#bragging rights
#movie studios
#ll stumble
#nielsen
The Quarto Group has appointed Viviane Basset and Dannie Price to its UK campaigns and marketing team. Continue reading at The Bookseller
[ The Bookseller | 2019-08-15 16:04:41 UTC ]
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#marketing team
#quarto group
#quarto
Patrice Lawrence, Joy Francis and Elizabeth Bananuka are among the mentors leading the first round of training sessions for BookTrust Represents, a project to help promote and develop children's authors and illustrators of colour. Continue reading at The Bookseller
[ The Bookseller | 2019-08-15 07:38:47 UTC ]
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#patrice lawrence
#joy francis
#training sessions
#booktrust represents
#develop children
The magazine company has run over 200 global campaign over the last year from its centralized team of 26 people, based in London. The post 1 year in, Hearst Digital Media’s revamped global ad team doubled its revenue appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-08-14 04:01:54 UTC ]
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#revenue appeared
#magazine company
#hearst
Home of the original Shake Shack and lined by food carts and the sprawling Eataly marketplace, it’s not difficult to find a good meal in Manhattan’s Madison Square Park. Nor is it easy to stand out. Taste of Home found a way, when, last December, it offered passersby a chance to win a dinner... Continue reading at Folio Magazine
[ Folio Magazine | 2019-08-13 15:42:27 UTC ]
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#target audience
#b2b publications
#bottom lines
I was a passionate Harry Potter fan as a kid (and teenager…and adult). I obsessed over the plots and characters, ... Continue reading at Book Riot
[ Book Riot | 2019-08-13 10:35:35 UTC ]
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#harry potter
In another period of double-digit growth for China's book market, children's books are the largest category by sales and online retail is still growing. The post China’s Book Market in the First Half of 2019: Up 10.82 Percent appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-08-09 13:15:13 UTC ]
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#post china
#double-digit growth
#online retail
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Macmillan Education is to review its local operations in Australia, "with the intention of withdrawing from the Australian market in due course". Continue reading at The Bookseller
[ The Bookseller | 2019-08-09 08:49:23 UTC ]
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#macmillan education
#macmillan