Harris lined up for expert Q&A as Missingham revamps Lounge Marketing

Lounge Marketing is kicking off its relaunch as The Empowered Author with a series of expert Q&As. Continue reading at 'The Bookseller'

[ The Bookseller | 2019-09-12 12:00:43 UTC ]

Other Publishing stories related to: 'Harris lined up for expert Q&A as Missingham revamps Lounge Marketing'


Cisco names Dentsu's Isobar its digital marketing innovation agency of record

Cisco has added Dentsu Aegis Network's Isobar to its roster of agencies, naming it digital marketing innovation agency of record (say that 10 times fast). Under the partnership, Isobar has signed onto a one-year retainer contract with the IT, professional networking and cybersecurity solutions... Continue reading at Advertising Age

[ Advertising Age | 2019-08-06 18:07:06 UTC ]
More news stories like this | News stories tagged with: #biggest challenges #clients including #air force #stranger things #virtual meetings #company spent #digital media


Why Are Brand Marketers Investing in Magazines?

For retailers and companies looking to build deeper connections with consumers or cast a wider net for audience engagement, launching a print magazine is a bourgeoning trend. Online vacation rental company Airbnb, luggage retailer Away, dating app Bumble and golf equipment and apparel brand... Continue reading at Folio Magazine

[ Folio Magazine | 2019-08-06 16:28:13 UTC ]
More news stories like this | News stories tagged with: #increasing sales #sales pitch #ad revenues #print publication #hearst #printed word #print titles


UM promotes Deidre Smalls-Landau to U.S. chief marketing officer

IPG Mediabrands’ UM has promoted Deidre Smalls-Landau to U.S. chief marketing officer, effective immediately. She will retain her current position as global head of culture while adding oversight of UM’s strategic branding, platforms and initiatives to her remit. Since joining IPG Mediabrands... Continue reading at Advertising Age

[ Advertising Age | 2019-08-06 16:00:00 UTC ]
More news stories like this | News stories tagged with: #census bureau #work closely #vice president #digital media


ABC Says It’s a ‘Superior Platform’ to Streaming and Invests Heavily in Marketing Its Shows

ABC Entertainment president Karey Burke became the latest network exec to come out swinging against streaming competitors like Netflix during the Television Critics Association's summer press tour in LA. "We believe we offer creators a superior platform: big, broad audiences, all year long,"... Continue reading at AdWeek

[ AdWeek | 2019-08-05 19:31:34 UTC ]
More news stories like this | News stories tagged with: #year long #nielsen


Shout Your Fandom With These 34 Harry Potter Enamel Pins

I am absolutely, 100% on the enamel pin bandwagon and I am showing no signs of stopping. Not that I ... Continue reading at Book Riot

[ Book Riot | 2019-08-02 10:33:57 UTC ]
More news stories like this | News stories tagged with: #harry potter


How Publishers Are Using Data to Transform Their Marketing Operations

Editor's note: This article was originally published as part of a Folio: Special Report on the state of data in publishing, but we have decided to open it up to a wider audience by publishing it below. To view the full report, click the link at the bottom. The rise of big data—and the ability... Continue reading at Folio Magazine

[ Folio Magazine | 2019-07-31 19:33:50 UTC ]
More news stories like this | News stories tagged with: #paying subscribers #b2b publications #hanley wood #phone calls #ll notice #free e-book #e-book #digital content #magazine publisher


Inside the marvelous marketing of 'Mrs. Maisel'

In the age of peak TV, wading through the seemingly endless choices on broadcast, cable and streaming platforms is an exhausting exercise. Amazon Prime Video’s “The Marvelous Mrs. Maisel,” Amy Sherman-Palladino’s late-’50s comedy about an affluent New York housewife who discovers she’s the next... Continue reading at Advertising Age

[ Advertising Age | 2019-07-31 07:00:00 UTC ]
More news stories like this | News stories tagged with: #entertainment business #recently begun #nielsen


Parvus Press: Market Spotlight

For this week’s spotlight market, we look at Parvus Press, a science fiction and fantasy publisher that's currently open to submissions. The post Parvus Press: Market Spotlight by Robert Lee Brewer appeared first on Writer's Digest. Continue reading at Writer's Digest

[ Writer's Digest | 2019-07-25 16:55:22 UTC ]
More news stories like this | News stories tagged with: #science fiction


Pampers’ new smart diapers give parents smartphone pee alerts: Marketer’s Brief

Welcome to the latest edition of Marketer's Brief, a quick take on marketing news, moves and trends from Ad Age's reporters and editors. Send tips/suggestions to [email protected]. Internet of things, meet the baby’s bottom: Parents too busy looking at their smartphones to pay attention to... Continue reading at Advertising Age

[ Advertising Age | 2019-07-24 20:54:06 UTC ]
More news stories like this | News stories tagged with: #general manager #remain based #publicis groupe #leo burnett #jessica wohl #adrianne pasquarelli #digital media


The Perfect Fragrances for Harry Potter Characters, Part II

I’m back with more fragrances and Harry Potter characters! If you missed round one, be sure to check it out. ... Continue reading at Book Riot

[ Book Riot | 2019-07-20 10:31:12 UTC ]
More news stories like this | News stories tagged with: #perfect fragrances #part ii #harry potter


Falling In and Out of Love with HARRY POTTER

I was 11 years old when I fell in love with Harry Potter for the first time. It was the summer ... Continue reading at Book Riot

[ Book Riot | 2019-07-19 10:39:01 UTC ]
More news stories like this | News stories tagged with: #harry potter


Vertebrate signs three-book deal with walking experts

Indie press Vertebrate Publishing has signed a three-book deal with the creators of popular walking website Walkhighlands. Continue reading at The Bookseller

[ The Bookseller | 2019-07-18 11:06:34 UTC ]
More news stories like this | News stories tagged with: #three-book deal


Harry Potter and the Cursed Child behind the scenes book cover revealed

Little, Brown has revealed the cover for its behind the scenes book on hit play Harry Potter and the Cursed Child. Continue reading at The Bookseller

[ The Bookseller | 2019-07-17 22:49:55 UTC ]
More news stories like this | News stories tagged with: #cursed child #harry potter #book cover


HuffPost UK falls in line with 'premium' Verizon Media strategy after axing blogs

News publisher has departed from beginnings as a 'blogging-for-all' platform under Arianna Huffington. Continue reading at Media Week

[ Media Week | 2019-07-17 08:32:08 UTC ]
More news stories like this | News stories tagged with: #arianna huffington #news publisher


15 Magically Whimsical Harry Potter Planters and Accessories for Your Windowsill

Whether you plan to grow some devil’s snare or just some garden variety tomatoes, these Harry Potter planters are sure to get you started on the right note. Continue reading at Book Riot

[ Book Riot | 2019-07-16 10:36:27 UTC ]
More news stories like this | News stories tagged with: #harry potter


80 Matching Harry Potter Couple Tattoos: Critical Linking, July 16, 2019

An awesome daily roundup of the most interesting bookish links from around the web. Continue reading at Book Riot

[ Book Riot | 2019-07-16 10:30:09 UTC ]
More news stories like this | News stories tagged with: #critical linking #harry potter


Rory Stewart and James Acaster join Edinburgh line-up

Tory MP Rory Stewart and comedian James Acaster will join the line-up for the 2019 Edinburgh International Book Festival. Continue reading at The Bookseller

[ The Bookseller | 2019-07-16 06:01:59 UTC ]
More news stories like this | News stories tagged with: #rory stewart


Vintage presents 'Harry-gate' at Harrogate to celebrate Nesbo's new novel

Vintage will transform Harrogate into ‘Harry-gate’ at this year’s Theakston Old Peculier Crime Writing Festival, with a major outdoor advertising and festival sponsorship campaign celebrating the return of Jo Nesbo’s Oslo detective Harry Hole. Continue reading at The Bookseller

[ The Bookseller | 2019-07-15 17:12:32 UTC ]
More news stories like this | News stories tagged with: #jo nesbo


Nicholls and Day join line-up for Waterstones podcast

Waterstones is launching a podcast series with six themed fortnightly episodes, featuring authors such as David Nicholls and Elizabeth Day. Continue reading at The Bookseller

[ The Bookseller | 2019-07-14 04:54:16 UTC ]
More news stories like this | News stories tagged with: #david nicholls #podcast series #featuring authors #elizabeth day


Quiz: Which Marauder from Harry Potter Are You?

After Harry, Ron, and Hermione, the most famous friendship from Hogwarts is certainly the four Marauders. Take this Harry Potter ... Continue reading at Book Riot

[ Book Riot | 2019-07-12 10:38:28 UTC ]
More news stories like this | News stories tagged with: #harry potter