HarperCollins Canada Tests Geo-Targeted Marketing

HarperCollins Canada has started testing a digital and print geo-targeted marketing campaign that will reach consumers in cities and small towns across Canada with messages specific to their location. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2012-12-01 00:00:00 UTC ]
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Open Road Integrated Media’s Data and Tech Marketing System Can Double Sales

Publishing partners pay no out-of-pocket fees for the company’s “white-glove” service. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-11-30 05:00:00 UTC ]
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Pacey keeps Open University up to speed as list adapts to post-Covid market

The pandemic has put the kibosh on innumerable events this year, one of which was a big 50th anniversary bash for the Open University Press (OpenUP). Half a century is a good innings for any publisher, but it was to be a particularly celebratory occasion for OpenUP and its boss, head of... Continue reading at The Bookseller

[ The Bookseller | 2020-11-27 22:33:33 UTC ]
More news stories like this | News stories tagged with: #macmillan #palgrave macmillan #post-covid market #open university


HarperCollins signs two-book deal with Brooke

HarperCollins has signed a new two-book deal with “supremely talented and prolific” author Amanda Brooke. Continue reading at The Bookseller

[ The Bookseller | 2020-11-26 21:27:06 UTC ]
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Cornerstone wins five-way auction for Nike marketer's guide to creativity

Cornerstone has triumphed in a five-way auction to publish a guide to creativity from a former chief marketing officer at Nike, Greg Hoffman. Continue reading at The Bookseller

[ The Bookseller | 2020-11-20 06:18:40 UTC ]
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HarperCollins Christian Publishing Partners With Urban Ministries Incorporated

Two major forces in US Christian publishing have entered a two-year partnership to extend their respective reach across their consumer bases. The post HarperCollins Christian Publishing Partners With Urban Ministries Incorporated appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-11-19 18:04:42 UTC ]
More news stories like this | News stories tagged with: #publishing partners #harpercollins #two-year partnership #christian publishing


HarperCollins to release unpublished Tolkien 'treasure trove'

HarperCollins is to publish a “treasure trove” of a previously unseen collection of writings exploring Middle-earth penned by J R R Tolkien, in the decades after The Lord of the Rings was published. Continue reading at The Bookseller

[ The Bookseller | 2020-11-18 16:04:28 UTC ]
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Lockdown's online shift fuelling 'crazy' market for big name authors, Redmayne says

A “seismic shift” to online shopping during the pandemic has fuelled a “crazy” market for acquisitions of big names, HarperCollins UK c.e.o. Charlie Redmayne has said. Continue reading at The Bookseller

[ The Bookseller | 2020-11-17 23:24:16 UTC ]
More news stories like this | News stories tagged with: #harpercollins #harpercollins uk #online shopping #seismic shift #charlie redmayne #big names


How Do We Market Books Now?

For participants on "The New Marketing Toolkit" panel, the opening session of PubTech Connect 2020, the word of the day was "nimble," as panelists described how publishers have adapted to changes in the market. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-11-17 05:00:00 UTC ]
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Booming audiobook market can accommodate new entrants, Bar-Kar tells FutureBook

The audiobook sector's boom means it will be able to accommodate Spotify's move into the market but publishers are still only just realising the sector's potential, Bookwire's Videl Bar-Kar has said. Continue reading at The Bookseller

[ The Bookseller | 2020-11-16 19:16:13 UTC ]
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Alex Brown signs multi-book deal with HarperCollins

HarperCollins has signed a multi-book deal with author Alex Brown which will see her published across its HarperFiction and One More Chapter imprints. Continue reading at The Bookseller

[ The Bookseller | 2020-11-13 04:02:24 UTC ]
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Parodi joins Europa Editions in new sales and marketing role

Caro Parodi, formerly of Octopus Books, is joining Europa Editions UK in the newly created role of sales and marketing manager. Continue reading at The Bookseller

[ The Bookseller | 2020-11-12 23:35:04 UTC ]
More news stories like this | News stories tagged with: #marketing manager #octopus books #marketing role


HarperCollins pre-empts trilogy from Dirty Diana podcast creators

HarperCollins has pre-empted an "irresistible" trilogy based on the hit feminist erotic podcast "Dirty Diana", which stars Demi Moore. Continue reading at The Bookseller

[ The Bookseller | 2020-11-10 03:03:15 UTC ]
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HarperCollins sales rise 13% in latest quarter

HarperCollins saw global sales increase 13% year on year in the latest quarter, with EBITDA rocketing 45%, partly thanks to a surge in digital spending. Continue reading at The Bookseller

[ The Bookseller | 2020-11-08 20:58:09 UTC ]
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HarperCollins Children's Books bags Foreman's 'poignant' elephant story

HarperCollins Children’s Books has signed Noa and the Little Elephant: A Tale of Friendship and Survival, a “poignant” picture book from author and illustrator Michael Foreman, in partnership with the wildlife conservation charity, Tusk. Continue reading at The Bookseller

[ The Bookseller | 2020-11-08 16:02:51 UTC ]
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Profits Jumped 45% at HarperCollins

A 20% increase in digital revenue and a 38% jump in direct-to-consumer sales over last year’s first quarter of fiscal 2021 helped to drive up profits by 45% and sales by 13% at HarperCollins. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-11-06 05:00:00 UTC ]
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DoubleVerify Authentic Brand Safety Targeting Comes to Google Display & Video 360

DoubleVerify said Monday that its Authentic Brand Safety targeting is now available on Google Display & Video 360, Google Marketing Platform's demand-side platform. The digital media measurement, data and analytics platform said Authentic Brand Safety enables consistent activation of brand... Continue reading at AdWeek

[ AdWeek | 2020-11-02 18:20:24 UTC ]
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Memoir sales surge in post-Covid market

 Since lockdown ended, sales of biographies and autobiographies have spiked, rising 16% in volume and 20% in value against the same period last year. Continue reading at The Bookseller

[ The Bookseller | 2020-11-02 06:35:06 UTC ]
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HarperCollins nets Quinn's Bletchley Park 'heart-stopper'

HarperCollins has bought a “heart-stopping” historical novel from New York Times bestseller Kate Quinn, following three female code-breakers at Bletchley Park. Continue reading at The Bookseller

[ The Bookseller | 2020-11-02 05:32:36 UTC ]
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B&T Returns to the Academic Library Market

Five years after it left the academic library market, Baker & Taylor has returned. The move, however, does not mean the wholesaler has any plans to get back into the retail market. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-10-29 04:00:00 UTC ]
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Widyaratna to join HarperCollins as Fourth Estate editorial director

Kishani Widyaratna, currently commissioning editor at Picador, is joining HarperCollins as editorial director for Fourth Estate. Continue reading at The Bookseller

[ The Bookseller | 2020-10-27 20:51:30 UTC ]
More news stories like this | News stories tagged with: #harpercollins #fourth estate #join harpercollins #kishani widyaratna