HarperCollins Canada Tests Geo-Targeted Marketing

HarperCollins Canada has started testing a digital and print geo-targeted marketing campaign that will reach consumers in cities and small towns across Canada with messages specific to their location. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2012-12-01 00:00:00 UTC ]
News tagged with: #harpercollins canada #started testing #reach consumers #small towns

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HarperCollins’ Adimora on acquiring new talent and ‘speeding up the process’

Nancy Adimora rejoined HarperCollins UK as talent and audience development manager, Diversity & Inclusion, in February 2020, a new role reporting to HarperCollins c.e.o. Charlie Redmayne. Adimora works across the business to attract new authors and will help reach and market to new audiences... Continue reading at The Bookseller

[ The Bookseller | 2021-06-25 02:11:08 UTC ]
More news stories like this | News stories tagged with: #harpercollins #charlie redmayne


ABA Brings Back #BoxedOut Marketing Campaign

Ahead of Amazon's Prime Day sales event, set for June 21 and 22, the ABA is reviving its #BoxedOut campaign, which is aimed at highlighting the danger that Amazon's dominance of online retailing continues to pose for local communities and independent stores. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-06-18 04:00:00 UTC ]
More news stories like this | News stories tagged with: #independent stores #local communities


Cookieless tech test gives Procter & Gamble hope—and TV networks worries

Chief Brand Officer Marc Pritchard announces cross-platform tech test, discusses minority media data sharing and concerns about Google, Facebook and Nielsen in wide-ranging ANA speech and interview. Continue reading at Advertising Age

[ Advertising Age | 2021-06-17 15:00:06 UTC ]
More news stories like this | News stories tagged with: #nielsen


HarperCollins signs memoir by The Jonas Brothers

HarperCollins has signed a "funny, irreverent, and eye-opening" memoir by pop band The Jonas Brothers, which will publish on 11th November 2021. Continue reading at The Bookseller

[ The Bookseller | 2021-06-09 11:06:36 UTC ]
More news stories like this | News stories tagged with: #memoir #harpercollins #jonas brothers


Faith Publishers Aim for Men’s Market

Father's Day may bring a sales spike to books for dad, but Christian publishers offer Bible study, prayer guides, parenting, and devotionals geared to male readers all year long. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-06-08 04:00:00 UTC ]
More news stories like this | News stories tagged with: #year long #male readers #sales spike


ALA Working Group Calls for Change in the Library E-book Market

In a paper released this week, the American Library Association’s Joint Digital Content Working Group offered a frank assessment of the state of the library e-book market and the impact of the Covid-19 pandemic. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-06-03 04:00:00 UTC ]
More news stories like this | News stories tagged with: #e-book #digital content #covid-19 pandemic #frank assessment


HarperCollins Ireland pre-empts debut novel by Kirwan

HarperCollins Ireland has pre-empted a debut novel by award-winning actor and playwright Emmet Kirwan, to be published in 2023.  Continue reading at The Bookseller

[ The Bookseller | 2021-05-28 22:53:36 UTC ]
More news stories like this | News stories tagged with: #debut novel #harpercollins #harpercollins ireland


HarperCollins Focus Launches Lifestyle, Gift Book Imprint

Harper Celebrate will publish books geared toward seekers of inspiration, motivation, and peace of mind. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-05-13 04:00:00 UTC ]
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HarperCollins snares early Higgins police thriller trilogy

HarperCollins is releasing a previously out of print police thriller trilogy by The Eagle Has Landed author Jack Higgins as a single volume. Continue reading at The Bookseller

[ The Bookseller | 2021-05-10 20:13:24 UTC ]
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HarperCollins Profits Soared in Q1

Big gains in digital and backlist sales combined to drive up profits at HarperCollins by 45% in the quarter ended March 31, 2021, while sales rose 19%. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-05-07 04:00:00 UTC ]
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HCCP New Imprint Dives Deep into Bible Study Market

HarperCollins Christian Publishing, already the nation’s largest religion publisher, has moved to broaden its stake in the church curriculum and Bible study market with a new imprint, HarperChristian Resources. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-04-28 04:00:00 UTC ]
More news stories like this | News stories tagged with: #harpercollins #harperchristian resources


Publishers like The Guardian become conscientious FLoC objectors, as The New York Times and others open to testing the controversial tech

The drumbeat against Google's cookieless tracking and ad targeting method gets louder as publishers including The Guardian and The Markup block FLoC. The post Publishers like The Guardian become conscientious FLoC objectors, as The New York Times and others open to testing the controversial tech... Continue reading at Digiday

[ Digiday | 2021-04-26 04:01:00 UTC ]
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World Book Day: Publishers Call for Canada’s Copyright Law To Be Fixed

Denouncing 'systemic exploitation of creators’ and publishers,’ Access Copyright cites more than C$150 million lost in unpaid royalties. The post World Book Day: Publishers Call for Canada’s Copyright Law To Be Fixed appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-04-25 22:48:58 UTC ]
More news stories like this | News stories tagged with: #copyright law #world book #unpaid royalties #publishers call


In Canada, publishing is burning

Canada’s government has said almost nothing about whether or not it is going to move against the Canadian portion of Penguin Random House’s acquisition of Simon & Schuster. The global deal is being investigated by regulators in the UK and US. Continue reading at The Bookseller

[ The Bookseller | 2021-04-23 20:08:07 UTC ]
More news stories like this | News stories tagged with: #global deal #simon schuster


World Book Day: A Rights Roundup From Five Markets

Today's Rights Roundup, coinciding with World Book Day, includes titles from Germany, Finland, Canada, Sweden and the United Kingdom. The post World Book Day: A Rights Roundup From Five Markets appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-04-23 17:25:41 UTC ]
More news stories like this | News stories tagged with: #world book #united kingdom #includes titles #rights roundup #markets appeared


Hamnet heads back to top spot as print market jumps by a third

Maggie O'Farrell's Hamnet (Tinder Press) has bounced back into the UK Official Top 50 number one spot, the week bookshops reopened across England following the third national lockdown. Continue reading at The Bookseller

[ The Bookseller | 2021-04-19 18:26:28 UTC ]
More news stories like this | News stories tagged with: #national lockdown #bounced back


PRH US realigns international sales and marketing teams

Penguin Random House US has restructured its international sales team with a string of promotions and two departures.  Continue reading at The Bookseller

[ The Bookseller | 2021-04-17 08:55:38 UTC ]
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Book by Officer Who Shot Breonna Taylor Is a New Test for Publishers

Sgt. Jonathan Mattingly, one of the officers involved in the fatal shooting, has a book deal with a small press, but its distributor, Simon & Schuster, in an unusual move, said it won’t ship it. Continue reading at The New York Times

[ The New York Times | 2021-04-16 22:14:05 UTC ]
More news stories like this | News stories tagged with: #book deal #unusual move #simon schuster #small press #fatal shooting #jonathan mattingly


Canada’s Wattpad Has First Film Project With Netflix

A day after Amazon announces its Kindle Vella serialization platform, the 90-million-user Wattpad arrives with its first serial-based film deal with Netflix. The post Canada’s Wattpad Has First Film Project With Netflix appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-04-15 14:06:00 UTC ]
More news stories like this | News stories tagged with: #kindle #amazon announces #post canada #netflix appeared


HarperCollins acquires Sharkey memoir about murderer brother

HarperCollins has acquired a book by journalist Alix Sharkey exploring his experience growing up with a brother now imprisoned for the murder of teenager Danielle Jones. Continue reading at The Bookseller

[ The Bookseller | 2021-04-13 19:59:28 UTC ]
More news stories like this | News stories tagged with: #memoir #harpercollins #experience growing