HarperCollins Canada Tests Geo-Targeted Marketing

HarperCollins Canada has started testing a digital and print geo-targeted marketing campaign that will reach consumers in cities and small towns across Canada with messages specific to their location. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2012-12-01 00:00:00 UTC ]
News tagged with: #harpercollins canada #started testing #reach consumers #small towns

Other news stories related to: "HarperCollins Canada Tests Geo-Targeted Marketing"

Canada’s Governor General, Mary May Simon, Announces She’ll Attend Frankfurt

Canada's first Indigenous governor general, Mary May Simon, is to include Frankfurt Book Fair in her state visit to Germany this month. The post Canada’s Governor General, Mary May Simon, Announces She’ll Attend Frankfurt appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-10-08 12:27:05 UTC ]
More news stories like this | News stories tagged with: #frankfurt book fair #governor general #post canada

HarperCollins scoops 'stunning' middle-grade series by debut author Hastings

HarperCollins Children’s Books has scooped a "stunning" new magical-historical middle-grade series by debut writer Natasha Hastings. Continue reading at The Bookseller

[ The Bookseller | 2021-10-05 17:08:13 UTC ]
More news stories like this | News stories tagged with: #debut author #harpercollins #harpercollins children #middle-grade series #harpercollins scoops

HarperCollins removes story from David Walliams’ book The World’s Worst Children

After criticism of the ‘casual racism’ of a story about a Chinese boy, the publisher has taken it out of the next print run of the bestselling anthology David Walliams’ story about a Chinese boy called Brian Wong, which was criticised by campaigners for its “casual racism”, is set to be removed... Continue reading at The Guardian

[ The Guardian | 2021-10-04 12:03:02 UTC ]
More news stories like this | News stories tagged with: #anthology #future editions #print run #worst children #david walliams

Canada’s Guest of Honour time finally comes

The team behind the Canadian Guest of Honour programme at the Frankfurt Book Fair has had to be patient and nimble, but the nation’s time in the spotlight is finally upon us. Continue reading at The Bookseller

[ The Bookseller | 2021-09-30 21:51:47 UTC ]
More news stories like this | News stories tagged with: #frankfurt book fair

ViacomCBS Allows Marketers to Transact on VideoAmp Metrics Instead of Nielsen

As the industry continues to explore alternative measurement solutions in the wake of Nielsen's public stumbles, ViacomCBS is offering its advertisers a new set of measurement metrics to transact against, alongside stalwarts Nielsen and Comscore. VideoAmp has been added to the fold, in a new... Continue reading at AdWeek

[ AdWeek | 2021-09-28 13:00:00 UTC ]
More news stories like this | News stories tagged with: #nielsen

Canada’s Indigenous Communities to Benefit from Emerald Pilot Project

The pilot project between Emerald and the Council of Prairie and Pacific Libraries opens research to Indigenous communities in Canada. The post Canada’s Indigenous Communities to Benefit from Emerald Pilot Project appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-09-23 14:14:30 UTC ]
More news stories like this | News stories tagged with: #libraries #pilot project #indigenous communities #post canada

Books with inspirational themes continue to drive children's book market

Confidence-building titles are continuing to boom across the children’s market as TikTok drives YA, The Bookseller’s Children’s Conference has heard. Continue reading at The Bookseller

[ The Bookseller | 2021-09-22 10:13:53 UTC ]
More news stories like this | News stories tagged with: #children's book #book market

Non-fiction and TikTok-boosted YA help children’s book market surge

The children’s book market has increased by more than 11% this year, boosted by picture books, non-fiction and a remarkable 61% growth in YA sales. Continue reading at The Bookseller

[ The Bookseller | 2021-09-20 01:05:47 UTC ]
More news stories like this | News stories tagged with: #children’s book #picture books #book market

Liturgical Restructures, Focuses on Digital Marketing

A series of promotions at Liturgical Press are part of the Catholic publisher’s efforts to strengthen its digital marketing outreach and enhance books on spirituality, mysticism, and monastic traditional wisdom. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-09-17 04:00:00 UTC ]
More news stories like this | News stories tagged with: #digital marketing

Canada’s Kids Can Press Opens a ‘Black Write’ Incubator with Nelvana

The children's publisher Kids Can Press has partnered with Nelvana to develop content from Black writers, submissions opening now. The post Canada’s Kids Can Press Opens a ‘Black Write’ Incubator with Nelvana appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-09-16 14:11:34 UTC ]
More news stories like this | News stories tagged with: #children's publisher #black writers #post canada

How HarperCollins Will Integrate HMH Trade

As part of the integration of the former HMH trade divisions, the new organization will place the bulk of the adult properties in the William Morrow group under Liate Stehlik, while the two children’s imprints, as well as HarperCollins Productions, will become part of HarperCollins Children’s... Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-09-14 04:00:00 UTC ]
More news stories like this | News stories tagged with: #harpercollins #liate stehlik #harpercollins children

HarperCollins allows readers to manipulate GameStop story's e-book price

HarperNonFiction has launched an innovative marketing campaign for the early e-book release of Ben Mezrich’s The AntiSocial Network, which will allow readers to manipulate the title's price by micro trading in GameStop stock. Continue reading at The Bookseller

[ The Bookseller | 2021-09-13 00:36:07 UTC ]
More news stories like this | News stories tagged with: #e-book #e-book price

HarperCollins Ireland publisher Nagle looks to build brand as list launches

With its first two titles issued last week and a further four to come in 2021, Conor Nagle explains how HarperCollins Ireland is harnessing the power of a big list alongside some indie sensibilities. Continue reading at The Bookseller

[ The Bookseller | 2021-09-10 00:00:19 UTC ]
More news stories like this | News stories tagged with: #harpercollins #harpercollins ireland

Abell's crime fiction debut goes to HarperCollins in three-book deal

Journalist Stig Abell has signed a three-book deal with HarperCollins, including his crime fiction debut and one non-fiction title. Continue reading at The Bookseller

[ The Bookseller | 2021-09-07 18:18:52 UTC ]
More news stories like this | News stories tagged with: #harpercollins #non-fiction title #three-book deal

9/11 was a test. The books of the last two decades show how America failed.

The books of the last two decades show how overreacting to the attacks unmade America’s values. Continue reading at The Washington Post

[ The Washington Post | 2021-09-03 10:00:07 UTC ]
More news stories like this |

HarperCollins scoops Smith's Harry Styles biography

HarperNonFiction Publishers has acquired Harry Styles: The Making of a Modern Man by celebrity biographer Sean Smith. Continue reading at The Bookseller

[ The Bookseller | 2021-09-01 12:48:18 UTC ]
More news stories like this |

HarperCollins launches entry-level programmes for 2022

HarperCollins has launched its entry-level training programmes for 2022, including a traineeship scheme for those from underrepresented backgrounds. Continue reading at The Bookseller

[ The Bookseller | 2021-09-01 07:43:18 UTC ]
More news stories like this | News stories tagged with: #harpercollins #underrepresented backgrounds

Nielsen audience measurement hiatus tests Media Rating Council relevance

Nielsen seems to be betting the industry will shrug off its loss of accreditation. Continue reading at Advertising Age

[ Advertising Age | 2021-08-30 09:00:00 UTC ]
More news stories like this | News stories tagged with: #nielsen

International book markets make 'significant' gains in first half of 2021

International book markets have made significant gains in the first half of 2021, defying the impact of the coronavirus pandemic, according to a survey carried out by charts and market research data supplier GfK Entertainment. Continue reading at The Bookseller

[ The Bookseller | 2021-08-24 00:32:33 UTC ]
More news stories like this | News stories tagged with: #coronavirus pandemic