Magazine offering one free story per month in attempt to boost subs. The post Harper’s Dips Its Toes into Metered Content…Gently appeared first on Folio:. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2015-07-22 00:00:00 UTC ]
Netflix earned more than $5 billion in 2014. No wonder companies want to be “the Netflix of” other kinds of digital media — ebooks, magazines, music. That’s not easy to pull off when you don’t ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-07-02 00:00:00 UTC ]
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Independents are planning celebrations for the publication of Harper Lee's Go Set a Watchman (William Heinemann) on 14th July, with some holding midnight openings. Continue reading at The Bookseller
[ The Bookseller | 2015-06-25 00:00:00 UTC ]
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The CEO of Greenleaf Book Group argues a book can be your strongest marketing tool and outlines four points to consider before committing to writing one. The post What’s the Holy Grail of Content Marketing? A Book appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-06-15 00:00:00 UTC ]
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Waterstones stores across the country will host midnight openings to celebrate the release of Harper Lee’s forthcoming novel Go Set a Watchman (William Heinemann), while the company’s flagship Piccadilly shop will host a festival. M.d. James Daunt has called the launch a "thrilling"... Continue reading at The Bookseller
[ The Bookseller | 2015-06-12 00:00:00 UTC ]
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Reuters, citing "the unprecedented shift to digital publishing and online news consumption," is making some of its original news content—text, pictures, video and multimedia packages—available for free to publishers, the c ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-06-10 00:00:00 UTC ]
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Penguin Random House has today launched a fan artwork competition for Harper Lee’s Go Set a Watchman (William Heinemann), asking people to create works inspired by the only line released from the new book. Continue reading at The Bookseller
[ The Bookseller | 2015-06-09 00:00:00 UTC ]
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"Journalism is the new marketing degree" is the slightly sarcastic motto among New York Times staffers, many of them former journalists, who create articles and videos for brands. It appears the same could be said at The Atlantic, which just hired former Time magazine Managing Editor James... Continue reading at Advertising Age
[ Advertising Age | 2015-06-03 00:00:00 UTC ]
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#sponsored post
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AOL is unveiling a data-driven site overhaul today that should give marketers a sense of how it will zero in on mobile video and branded content as it plots its future. The revamp comes less than a month after Verizon's $4.4 billion acquisition of AOL and is based on a load of the publisher's... Continue reading at AdWeek
[ AdWeek | 2015-06-02 00:00:00 UTC ]
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Go Set a Watchman by Harper Lee to be released in July, 55 years after publication of Pulitzer Prize winning bookHarper Lee’s eagerly anticipated To Kill a Mockingbird sequel, Go Set a Watchman, has become the most pre-ordered book in publisher Harper Collins’ history.Robert Thomson, chief... Continue reading at The Guardian
[ The Guardian | 2015-06-02 00:00:00 UTC ]
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When it comes to loading times, Facebook’s Instant Articles appear to be living up to their name. Earlier this month, the social network launched its new Instant Articles product, which allows publishers to host articles and videos d ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-05-29 00:00:00 UTC ]
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#mobile content
As the name declares, Teacher Created Materials Publishing is all about producing quality books by teachers for teachers—and the company has been doing that for almost 40 years. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-28 00:00:00 UTC ]
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In its latest digital initiative, HarperCollins has announced that it is the exclusive global content partner for the launch of Shazam's new "visual recognition functionality." The new feature transforms static print and digital images into "dynamic pieces of content." Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-27 00:00:00 UTC ]
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The latest news coming out of Ixxus, publishing and media specialists, is its partnership with Inkling, which is aimed at delivering off-the-shelf integration of Inkling’s Habitat publishing platform with Alfresco’s content management system. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-27 00:00:00 UTC ]
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#content management
About a month ago, The Onion posted an article to its Facebook page with the headline, "Complete Idiot Forgot to Shave Area Between Nose and Mouth." The complete idiot, you might have guessed, sports a mustache. The Facebook post has more than 13,000 "likes," nearly 2,200 shares and reams of... Continue reading at Advertising Age
[ Advertising Age | 2015-05-26 00:00:00 UTC ]
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The Guardian, El País, Le Monde and China Daily are among 25 publishers aiming to raise awareness in the runup to the next UN summitAn unprecedented alliance of news publishers including the Guardian, El País, Le Monde and China Daily have agreed to share climate change content to raise... Continue reading at The Guardian
[ The Guardian | 2015-05-21 00:00:00 UTC ]
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Creative distribution strategies and smart data can help brands and publishers deliver the right content to the right person at the right timeRemember the early days of the internet? Searching the net, jumping from one site to the next. Listening to that oddly alluring dial-up modem noise, while... Continue reading at The Guardian
[ The Guardian | 2015-05-18 00:00:00 UTC ]
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Ever since the Internet dropped a bomb on the status quo in media, many publishers have been struggling to adapt. Even when they seem to make some headway, The post New Strategies for Content Monetization appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-05-12 00:00:00 UTC ]
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Just one year after rebranding from Glam Media, Mode Media is bringing all of its brands together on one site where it hopes to build the "largest native feed distribution platform outside of Facebook." At its second Digital Content NewFronts presentation today, Mode unveiled its new... Continue reading at AdWeek
[ AdWeek | 2015-04-29 00:00:00 UTC ]
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Penguin Random House has offered staff a first edition of Harper Lee’s forthcoming novel Go Set a Watchman (William Heinemann) for a special price of £5. The offer was made to coincide with Lee’s 89th birthday today (28th April). Staff at all Penguin Random House sites, including its warehouse... Continue reading at The Bookseller
[ The Bookseller | 2015-04-29 00:00:00 UTC ]
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Cornerstone m.d. Susan Sandon and William Heinemann publisher Jason Arthur have met with Harper Lee ahead of the publication of Go Set a Watchman in July, with Sandon saying the writer has a “sharp sense of humour and astonishing recall of poetry and literary references”. Sandon and Arthur went... Continue reading at The Bookseller
[ The Bookseller | 2015-04-28 00:00:00 UTC ]
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