Harper’s Dips Its Toes into Metered Content…Gently

Magazine offering one free story per month in attempt to boost subs. The post Harper’s Dips Its Toes into Metered Content…Gently appeared first on Folio:. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2015-07-22 00:00:00 UTC ]

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Snapchat Does What Facebook Couldn’t: Get Publishers To Trust it with Their Content

Snapchat has introduced a new feature which allows its users to view articles, images, and videos from a variety of publishers inside the company’s messaging application. It’s called Discover, and it’s a major depar ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-01-28 00:00:00 UTC ]
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Harper CEO Not Testifying in Latest E-book Price-Fixing Case

In a brief brief order this week, Judge Denise Cote ruled that plaintiffs in a second ebook price-fixing case cannot depose HarperCollins CEO Brian Murray. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-01-27 00:00:00 UTC ]
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Why Vox Media makes content just for social media

Facebook isn't sharing native-video revenue with publishers yet. But when it does, Vox Media plans to be ready, with content that’s designed to live only on social platforms. The post Why Vox Media makes content just for social media appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2015-01-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook isn #social platforms


Mixed Results for Bricks-and-Mortar Stores with Digital Content

For many bricks-and-mortar bookstores, 2014 was a banner year, helped by the overall improvement in the sale of print books. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-01-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mixed results #bricks-and-mortar stores #digital content #bricks-and-mortar bookstores #banner year #print books


Diamond 2014 Results Dip Despite Strong Comics Market

Comics and pop culture vendor Diamond Book Distributors reports sales in 2014 were down "slightly," blaming the decline on the loss of Dark Horse Comics, which switched its distribution last year. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-01-21 00:00:00 UTC ]
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S&S and Harper Grow Direct-to-Consumer Programs

Simon and Schuster and Harper both announced two new, but very different, direct-to-consumer sales initiatives. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-01-15 00:00:00 UTC ]
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Buzzfeed's New Publisher Says Data Shows Emotional Content, Shareability Key to Viral Success

  Photo: Alfred Maskeroni Specs Who Dao Nguyen New gig Publisher, BuzzFeed Old gig Vp of growth and data, BuzzFeed Age 41 Twitter @daozers What do you do as publisher? Publishing is literally the act of making information available to the public. For a purely digital operation like... Continue reading at AdWeek

[ AdWeek | 2015-01-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #shed light #paid media #ve found #brand affinity #pop culture #buddhist nun


Shandler Lands Top Spot at New Harper Imprint

Former Little, Brown editor-in-chief Geoff Shandler will be overseeing the nonfiction side of a new line featuring nonfiction and literary fiction under HC's William Morrow division. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-01-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #harper imprint #literary fiction


Why Content Marketing Is an All-In Proposition

It feels like we've all been talking a lot about content marketing for the last two years, even though the concept isn't really new. We just used to call ads that looked like content "advertorials," but what we're seeing today is a lot more than that.What has changed, and in dramatic fashion, is... Continue reading at Advertising Age

[ Advertising Age | 2014-12-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #dramatic fashion #display ads #hiring writers #news articles #blog posts


Another E-book Dip

E-books lost a little bit of sales ground in the third quarter of 2014, according to data from the latest survey of book-buying behavior from Nielsen Books & Consumers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-12-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #latest survey #book-buying behavior


Bookstore Sales Dipped in October

Bookstore sales fell slightly in October, dropping 0.5%, to $728 million, compared to October 2013, according to statistics released Thursday morning by the U.S. Census Bureau. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-12-11 00:00:00 UTC ]
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As Ukraine Sales Dip, Russia’s Eksmo Sells Bookstore Stake

Politics and a 15% drop in sales in 2014 has prompted Eksmo to sell its stake in Ukraine's Logos-Trans, which operates 50 Book Supermarket stores across the country. The post As Ukraine Sales Dip, Russia’s Eksmo Sells Bookstore Stake appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-12-11 00:00:00 UTC ]
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Verizon Kills Its Content Marketing Baby

That didn't last long. Verizon Wireless has pulled the plug on its newest content marketing venture, a web publication called SugarString, a little over two months after it launched.The website was designed to rival tech-savvy magazines, like Wired, from Conde Nast, and Motherboard, from Vice.... Continue reading at Advertising Age

[ Advertising Age | 2014-12-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #verizon wireless #conde nast #late october #net neutrality #twitter handle


Harper’s Invests in Book Culture

John “Rick” MacArthur is the minority partner in the third Book Culture to open in New York City at 450 Columbia Avenue, the former site of Endicott Booksellers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-12-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book culture


Content Discovery: Quality Vs. Quantity

As time spent gains ground on page views as the universal metric for engagement, publishers are trying to figure out the best ways to keep readers on their sites. Continue reading at Folio Magazine

[ Folio Magazine | 2014-11-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #content discovery #page views


How content providers can take on piracy in emerging markets -- and win

The recent news that musicians in Europe are making more from Spotify royalties than via iTunes is a big deal for all content producers. It may be a defining moment in the ongoing competition between subscription services and pay-as-you go digital downloads in the West. The same struggle is... Continue reading at Betanews

[ Betanews | 2014-11-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #content producers #defining moment #subscription services #digital downloads #emerging markets #make money


HarperCollins to Provide Content for JetBlue

HarperCollins Publishers has signed on as the exclusive book content partner for JetBlue's new inflight wi-fi program, Fly-Fi, which provides content to airline passengers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-11-24 00:00:00 UTC ]
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Content Marketing For Book Nerds

Two book companies from different ends of the spectrum are now using magazines to promote themselves. Continue reading at Folio Magazine

[ Folio Magazine | 2014-11-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #content marketing #book nerds


New Content-Driven Ad Network Partners With Time Inc. and Meredith

With the content marketing and native advertising scene getting increasingly crowded with tech players such as Outbrain, Sharethrough and Nativo, just to name a few, OneSpot thinks it's found an edge on those competitors. The Austin, Texas-based marketing vendor, which has big clients such... Continue reading at AdWeek

[ AdWeek | 2014-11-21 00:00:00 UTC ]
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Alice Lee, sister of 'To Kill A Mockingbird' writer Harper Lee, is mourned by fellow church members and friends

Alice Lee was a key figure in Marja Mills's recent bestseller 'The Mockingbird Next Door.' Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-11-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #key figure #marja mills