Once as common as a mockingbird, the mass market paperback edition of the late Harper Lee's novel reportedly is coming to an end. The post Harper Lee Estate Curtails Mass Market Paperback Edition of ‘Mockingbird’ appeared first on Publishing Perspectives. Continue reading at 'Publishing Perspectives'
[ Publishing Perspectives | 2016-03-15 00:00:00 UTC ]
Describe your role I’m the publicity officer for Sandstone Press. It’s my job to look after authors from the moment they sign their contract. This involves creating publicity campaigns, organising events such as book launches and, of course, social media. What do you like best about your role? Continue reading at The Bookseller
[ The Bookseller | 2015-10-27 00:00:00 UTC ]
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Folio: and WhatCounts team up on a survey revealing how publishers need to get a better handle on ROI and content value. The post List Growth Alone Won’t Drive Success in Email Marketing appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-10-26 00:00:00 UTC ]
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#email marketing
The fifth annual Virenschleuderpreis, organized by Leander Wattig and the Frankfurt Book Fair, honored five viral marketing campaigns in German media. The post 2015’s Best Viral Marketing Campaigns in German Media appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-10-24 00:00:00 UTC ]
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#german media
Milkweed Editions is celebrating its 35th anniversary by completing a highly successful fund-raising effort. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-10-23 00:00:00 UTC ]
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#35th anniversary
#milkweed editions
HarperCollins imprint 4th Estate is to launch RE4DINGS, a new video series featuring authors reading extracts of their work. Continue reading at The Bookseller
[ The Bookseller | 2015-10-20 00:00:00 UTC ]
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HarperCollins defends book as a work of ‘impeccable scholarship’ after the Hughes estate accuses author Jonathan Bate of factual inaccuracyThe publisher of Jonathan Bate’s controversial biography of Ted Hughes has hit back after an attack on the work’s accuracy by the late poet’s widow, saying... Continue reading at The Guardian
[ The Guardian | 2015-10-19 00:00:00 UTC ]
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#ted hughes
#hit back
#late poet
The Markets Global Publishing Summit at the Frankfurt Book Fair is a platform where publishers can do business with international experts from seven markets. The post 7 Key Questions that Will Be Answered at the The Markets: Global Publishing Summit appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-10-13 00:00:00 UTC ]
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Random House Children’s Books’ edition of 'The Rabbit Who Wants to Fall Asleep' sold just over 10,000 copies in its first two days on sale, according to data from Nielsen BookScan which tracks about 85% of all print sales. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-10-09 00:00:00 UTC ]
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#fall asleep
#nielsen bookscan
#print sales
Facebook's video ad service is gaining some traction with marketers, who are looking in general to spread ad dollars among more platforms, according to a recent study published by RBC Capital Markets in partnership with Ad Age.Of the 1,000 advertising professionals surveyed, about 11% felt... Continue reading at Advertising Age
[ Advertising Age | 2015-10-08 00:00:00 UTC ]
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#online spending
#survey finds
#investment perspective
#25% felt
#video ads
#video advertising
While I was a bit old for the Harry Potter books when they first came out (so I thought at the time), I did enjoy the films. As someone who is extraordinarily average, I can understand the allure of a character like Harry, who goes from nothing to greatness. Reading the series has been on my... Continue reading at Betanews
[ Betanews | 2015-10-08 00:00:00 UTC ]
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#enhanced editions
#apple announces
#ipod touch
At the Rio Book Fair, agent Liana Suppressa finds the Brazilian rights market has cooled, but there are still opportunities to sell YA, children's books and bestsellers. The post Brazil’s Book Rights Market Has Cooled, But Opportunities Persist appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-10-08 00:00:00 UTC ]
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#post brazil
The Turkish book market offers great opportunities for foreign publishers. Özkan Özdem shares need-to-know information for working with Turkish publishers. The post Unravelling the Turkish Book Market for Foreigners appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-10-07 00:00:00 UTC ]
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#foreign publishers
#turkish publishers
A long time ago in a corporate licensing office, far, far away, someone started granting permission to make Star Wars merchandise to just about anyone with a pulse and a checkbook. The result was Jar Jar Bink’s Tongue Sucker, Boba Fett misters and a Star Wars tackle box. So when you hear the... Continue reading at PC World
[ PC World | 2015-10-07 00:00:00 UTC ]
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#thousand years
From the multi-coloured sorting hat, to the sinister Snape to the red glow of Ron’s hair, we revel in Jim Kay’s glorious pictures for the new illustrated edition of Harry Potter and the Philosopher’s Stone• Win a copy of the new illustrated edition, plus a signed Jim Kay print and a Harry Potter... Continue reading at The Guardian
[ The Guardian | 2015-10-06 00:00:00 UTC ]
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#harry potter
#illustrated edition
#jim kay
The trend for medical graphic novels continues with Bloomsbury’s The Inflatable Woman by Rachael Ball. Continue reading at The Bookseller
[ The Bookseller | 2015-10-05 00:00:00 UTC ]
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Advertising Week XII, the Lollapalooza of marketing and media, brought with it a trove of data illustrating the growing mobile reach of social platforms Facebook, Google, Instagram and Snapchat. There was also no shortage of numbers revealed during the New York event affirming the impact of... Continue reading at AdWeek
[ AdWeek | 2015-10-04 00:00:00 UTC ]
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#embracing mobile
#advertising week
#ad business
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Neighbors at a sprawling apartment complex in Torrance thought it was odd a few years ago when they saw Chris Harper Mercer and his mother carrying black cases that they suspected held firearms. At a community barbecue, some asked Mercer whether he owned guns. Mercer deflected the question, but... Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-10-02 00:00:00 UTC ]
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As consumers scatter across an increasingly fractured media landscape, it’s getting harder to attract and keep them, let alone identify them. The post Editor’s Picks: 3 Reasons Why Magazine Marketers and Audience Development Pros Need To Be at the Folio: Show appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-09-30 00:00:00 UTC ]
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#show appeared
Believe it or not, 100 variations of the same ad is not enough for some digital marketers anymore. That's one of the reasons the stars appear to be aligning for tech vendors that have been developing systems for what they call creative programmatic advertising. Creative and programmatic once... Continue reading at AdWeek
[ AdWeek | 2015-09-30 00:00:00 UTC ]
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#long-term strategy
#publisher offers
#actual people
#adweek magazine
WH Smith has revealed a list of 100 "best paperbacks of all time" as voted for by its customers. The chain retailer asked customers to vote for their favourite paperback through social media, with “thousands” getting involved. WHS said that Harper Lee’s To Kill a Mockingbird topped the list,... Continue reading at The Bookseller
[ The Bookseller | 2015-09-29 00:00:00 UTC ]
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#wh smith
#harper lee
#jane austen