Emily Guille-Marrett has been appointed head of English publishing and training at independent education publisher, Maths - No Problem!, to build a new literacy business. Continue reading at 'The Bookseller'
[ The Bookseller | 2019-10-01 22:20:23 UTC ]
For going on a year, LinkedIn has been repositioning its ad business around content marketing. Now it's launching new tools to let advertisers see how they're faring as publishers within its walls.LinkedIn will now start assigning brands content-marketing scores to gauge the effectiveness of... Continue reading at Advertising Age
[ Advertising Age | 2014-03-27 00:00:00 UTC ]
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#content marketing
#publishing program
Igloo books will this May launch an education list for supermarkets and mass market retailers to... Continue reading at The Bookseller
[ The Bookseller | 2014-03-27 00:00:00 UTC ]
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#igloo books
TOC Bologna may be no more, but book fair attendees had a chance to get several perspectives on the ongoing impact of changing technologies on children’s publishing at the fair's first Digital Rights Workshop. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-27 00:00:00 UTC ]
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#toc bologna
Publishers are claiming that content they share on Facebook pages isn't reaching as many readers as it used to. Adweek reached out to comScore to find out how referral traffic through Facebook has changed from Nov. 2013 to Feb. 2014 for several top properties. For reference, we also tracked the... Continue reading at AdWeek
[ AdWeek | 2014-03-27 00:00:00 UTC ]
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#ad spend
Two new suits were filed this month against Apple and the five major publishers involved in a 2010 ebook price-fixing conspiracy, raising the possibility of a new ebook antitrust battle involving aggrieved retailers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-26 00:00:00 UTC ]
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#publishers battle
The merger partners are two of America's least favorite cable companies, according to the magazine's new survey.Merger partners Comcast Corp. and Time Warner Cable Inc. are two of America's least favorite cable companies, according to a new survey from Consumer Reports. Continue reading at Los Angeles Times
[ Los Angeles Times | 2014-03-26 00:00:00 UTC ]
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#consumer reports
In its 2013 State of the News Media report released today, Pew found that while digital publishers are clearly growing fast, they're going to need to grow a lot more to make up for the losses elsewhere. The post 5 charts that describe the state of digital publishing appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-03-26 00:00:00 UTC ]
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#digital publishing
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#growing fast
Phaidon Press has appointed Keith Fox as its new c.e.o. Fox joins Phaidon from McGraw Hill... Continue reading at The Bookseller
[ The Bookseller | 2014-03-26 00:00:00 UTC ]
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#phaidon press
Mark Thompson says New York Times journalism will remain impartial and won't be swayed by commercial considerationsMark Thompson, the chief executive of the New York Times, has hit out at rival Bloomberg for saying it shouldn't have published investigative news stories criticising China, because... Continue reading at The Guardian
[ The Guardian | 2014-03-26 00:00:00 UTC ]
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#mark thompson
Almost 40,000 Catholics gathered in mid-March in Anaheim, Calif., for the annual L.A. Religious Education Congress, and they bought a lot of books from Catholic publishers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-25 00:00:00 UTC ]
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#catholic publishers
When print was thriving, advertisers would simply use brands as a proxy for the audience they wanted to reach. Want moms? Buy People magazine. Now marketers know more about their targets, have better tools to find them and more ways to reach them. And traditional publishers stood by as... Continue reading at Advertising Age
[ Advertising Age | 2014-03-25 00:00:00 UTC ]
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#things publishers
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Macmillan Science and Education has signed a longterm lease on new premises in New York, bringing... Continue reading at The Bookseller
[ The Bookseller | 2014-03-25 00:00:00 UTC ]
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#macmillan science
The publisher signed a new long-term lease at One New York Plaza in New York City, bringing together its various businesses into one space. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-25 00:00:00 UTC ]
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#publisher signed
A breakdown of which publishers share traffic data with their own writers -- and which don't.The post Why top digital publishers are betting on data dashboards for reporters appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-03-24 00:00:00 UTC ]
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Ira Silverberg, former literature director of the National Endowment for the Arts in the US, is... Continue reading at The Bookseller
[ The Bookseller | 2014-03-24 00:00:00 UTC ]
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#literature director
#national endowment
Ukraine's new government is considering withdrawing support for the publishing industry and eliminating tax and other benefits for publishers to save cash. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-03-24 00:00:00 UTC ]
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#publishing industry
Nearly 90 years after JRR Tolkien translated the 11th-century classic poem Beowulf will be published this May by HarperCollins UK and Houghton Mifflin Harcourt. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-03-24 00:00:00 UTC ]
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#harpercollins uk
Ira Silverberg will join Open Road Media April 22 as a strategic adviser for author brands. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-24 00:00:00 UTC ]
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The industry can learn about quality, and maintaining readers' loyalty, from the arrival of the Guardian and New York TimesThe recent, dramatic arrival of tanks – in the form of some of the world's biggest news organisations, including of course the Guardian – on the content marketing industry's... Continue reading at The Guardian
[ The Guardian | 2014-03-24 00:00:00 UTC ]
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#study showing
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The publishers of a weekly newspaper have issued an unreserved apology for "appearing to link football hooliganism with the Hillsborough tragedy".The latest issue of the Reading Chronicle carries a front page story, headlined "The other face of football", which says:"Football hooliganism may be... Continue reading at The Guardian
[ The Guardian | 2014-03-21 00:00:00 UTC ]
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#vast majority