A campaign for The Power of Three by H L Dennis, the first book in the Secret Breakers series... Continue reading at 'The Bookseller'
[ The Bookseller | 2012-05-04 00:00:00 UTC ]
Chantal Restivo-Alessi, currently chief digital officer for HarperCollins, has been named to the additional post of executive v-p, international. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-13 00:00:00 UTC ]
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France's Syndicat National de l’Edition (SNE) has launched a social media campaign to encourage readers to support the fight for a lower VAT on ebooks. The post #ThatIsNotABook: How to Campaign to Lower European Ebook VAT appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-04-02 00:00:00 UTC ]
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#encourage readers
The Alliance of Independent Authors (ALLi) is to launch a new campaign aimed at bookshops during the London Book Fair. Called Authors for Bookstores, the campaign will launch at the Indie Author Fringe Festival, which will be held on 17th April at Foyles’ Charing Cross Road flagship. ALLi... Continue reading at The Bookseller
[ The Bookseller | 2015-03-31 00:00:00 UTC ]
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In what's being described as a "cooperative publishing arrangement," Down East and Dispatch, two regional titles serving the the state of Maine, have agreed to merge their sales teams to cross-sell the two brands. The post Regional Maine Titles Down East and Dispatch Merge Sales Teams appeared... Continue reading at Folio Magazine
[ Folio Magazine | 2015-03-27 00:00:00 UTC ]
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Marketing campaigns for books by James Patterson, David O’Doherty and Chris Judge, and Helen Walsh were named as the winners of the Best Marketing Campaign of the Year Awards today (25th March). The Book Marketing Society (BMS), which is now part of Nielsen Book, gave its annual awards at the... Continue reading at The Bookseller
[ The Bookseller | 2015-03-26 00:00:00 UTC ]
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Independent publisher O/R Books has partnered with the literary magazine 'Evergreen Review,' in a deal which will see O/R distributing content from the magazine via the press's direct-to-consumer model. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-03-26 00:00:00 UTC ]
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#literary magazine
#independent publisher
#distributing content
The readiness of juries to defend public interest journalism is good news. But the press should be more transparent about payments to sources for storiesThe case of the Sun journalists charged with paying public officials for information has been a troubling one in many respects. It is, we... Continue reading at The Guardian
[ The Guardian | 2015-03-23 00:00:00 UTC ]
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#difficult questions
#public interest
eBooks by Sainsbury’s is launching a new national promotion offering customers £3 off all ebooks when they buy a paperback chart title in-store. All of the titles in the Paperback Chart in Sainsbury's stores will have a sticker with a unique code that gives customers £3 to spend on ebooks at... Continue reading at The Bookseller
[ The Bookseller | 2015-03-20 00:00:00 UTC ]
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#total cost
A debut author has arranged a marketing and publicity campaign she estimates is worth £200,000 to support the release of her book, and which her agent said “must be unique for a first-time author”. Janet Kelly’s Dear Beneficiary, about an older woman who has a relationship with a Nigerian man... Continue reading at The Bookseller
[ The Bookseller | 2015-03-20 00:00:00 UTC ]
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A coalition of publishers and education and industry groups has called on the U.S. Congress to support dedicated school library funding. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-03-19 00:00:00 UTC ]
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#library funding
Four leading international news publishers have joined forces to offer access to their combined online advertising inventory as they attempt to compete with global digital platforms like Google and Facebook.The Guardian has teamed up with CNN International, the Financial Times and Thomson... Continue reading at Advertising Age
[ Advertising Age | 2015-03-18 00:00:00 UTC ]
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#hearst uk
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E-books are being included in the Sainsbury’s Nectar Rewards Double Up promotion for the first time. The popular promotion sees customers able to double points on their Nectar reward cards at the same time as get “massive” discounts on ebooks from Wednesday (18th March) for a period of two... Continue reading at The Bookseller
[ The Bookseller | 2015-03-18 00:00:00 UTC ]
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Sainsbury’s book buying manager Phil Carroll has left the retailer after nine years. His departure follows a period of head office consultations at the supermarket, announced in January when the new boss Mike Coupe revealed 500 positions would go across its offices in London, Manchester and... Continue reading at The Bookseller
[ The Bookseller | 2015-03-17 00:00:00 UTC ]
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A 90-second video features the voices of celebrities including Amy Poehler, Cameron Diaz, Sienna Miller and Jenny Slate while playing on the fact that they do not actually appear. The ads and video direct viewers to the Not There website, which houses the No Ceiling Full Participation report --... Continue reading at Advertising Age
[ Advertising Age | 2015-03-08 00:00:00 UTC ]
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#media brands
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Roald Dahl’s Charlie and the Chocolate Factory (Puffin) is the book parents most think their children should read before the age of 16, according to a survey from supermarket Sainsbury's. Sainsbury’s asked 2,000 parents which 50 books children should read by the time they are 16 to celebrate... Continue reading at The Bookseller
[ The Bookseller | 2015-03-03 00:00:00 UTC ]
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#taking place
It's a tough time to be an old-school business publisher, with upstarts like Quartz and even Yahoo Finance muscling in. To combat this, WSJ has launched a new consumer-focused ad campaign featuring will.i.am and Tory Burch that shows how these busy people make time to read the Journal. This,... Continue reading at Digiday
[ Digiday | 2015-02-24 00:00:00 UTC ]
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Morgan James Publishing, which dubs itself a house that functions on the "entrepreneurial" model, is partnering with Aerbook and the Aer.io Retail Network to offer excerpts and sales of its titles via social media. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-02-12 00:00:00 UTC ]
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A newspaper story on Marion Brown’s plight fuels a grassroots campaignA speech last week by the BBC’s head of news, James Harding, was badly received by newspaper publishers, as I reported, because he thinks the corporation needs to fill a reporting vacuum created by a dwindling industry.This... Continue reading at The Guardian
[ The Guardian | 2015-02-05 00:00:00 UTC ]
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Facebook is allowing a new ad type in its yearly awards: Instagram campaigns. The Facebook Awards started taking submissions last week, and for the first time, Instagram ads are up for consideration, the social network said. This is the fourth year Facebook is hosting the ad awards, and Adweek... Continue reading at AdWeek
[ AdWeek | 2015-02-04 00:00:00 UTC ]
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#media strategy
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Next month, the bookstore and publisher will begin testing a pilot romance program in which a bestselling author promoted four titles. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-01-27 00:00:00 UTC ]
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#begin testing