Google Unveils Accelerated Mobile Pages, Its Take On Facebook's Instant Articles

On Wednesday, Google announced its Accelerated Mobile Pages project, for which it has partnered with dozens of prominent publishers.In May, Facebook lifted the curtain on Instant Articles, a native publishing platform that hosts articles directly on the social network. For Facebook, which already serves as the largest source of referral traffic for many online publishers, Instant Articles is a way to keep Facebook users from leaving the social network—and for Facebook users, the fast-loading pages are an attractive option, especially on mobile.Read Full Story Continue reading at 'Fast Company'

[ Fast Company | 2015-10-07 00:00:00 UTC ]
News tagged with: #google announced #prominent publishers #largest source #referral traffic #online publishers #fast-loading pages #attractive option

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Why Facebook's Audience Network Looks Like a Billion-Dollar Advertising Machine

Facebook is pulling back the curtain just enough to tout how much money it's making for publishers. The Menlo Park, Calif.-based company today said its mobile-focused Facebook Audience Network (FAN) had a $1 billion annual run rate during the fourth quarter for advertising spend, with "the... Continue reading at AdWeek

[ AdWeek | 2016-01-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mobile apps #private marketplaces #mediation services #ad server #ad services


How PopSugar gets people to watch its Facebook videos for 30 seconds

In September, PopSugar adopted a Facebook video strategy that placed a greater emphasis on videos that drew viewers in with striking visuals and text within the first three seconds. The publisher boasts it has helped not only grow Facebook views -- more than 51 million in November -- but also... Continue reading at Digiday

[ Digiday | 2016-01-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook videos #greater emphasis


Not bound by history, L.A.'s Caravan Book Store continues to turn pages

A shuffling step carries Leonard Bernstein onto Grand Avenue. The pilasters and garlands of the PacMutual Building rise above him. Nearly 70, a balding man with a gray cattle-catcher mustache, he finds his keys and stoops to the lock in the threshold. Two bells tied to a red ribbon jingle as the... Continue reading at Los Angeles Times

[ Los Angeles Times | 2016-01-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #grand avenue


Authors Guild Petitions Supreme Court to Hear Google Case

Authors Guild executives say that the case represents an opportunity for the Supreme Court to clarify fair use for the digital age. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-12-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #supreme court #digital age


Mark Zuckerberg Defends Facebook Against Free Basics' Critics

Is Free Basics an altruistic effort to connect the world to opportunities, or a neocolonial race to control and capitalize on new markets?Today, Mark Zuckerberg published a lengthy opinion article in The Times Of India defending his attempt to connect millions of people to the Internet via a... Continue reading at Fast Company

[ Fast Company | 2015-12-28 00:00:00 UTC ]
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AppNexus Worthy Google Rival? Announces New Deals With 50 Publishers

Ad-tech company AppNexus announced Monday that it has signed deals with over 50 publishers including Axel Springer, Foursquare, Groupon, Hearst and NASDAQ in the last six months — positioning the company as more of a rival to Google&rsq ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-12-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #signed deals #months mdash


News UK CMO: Facebook Has a 'Duty of Care' to Publishers

News UK’s chief marketing officer Chris Duncan wasn’t previously a fan of publishing directly to platforms like Facebook. In previous interviews with media, he called Facebook’s launch of Instant Articles, and the g ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-12-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #news ukrsquo #publishing directly


Powa Does Away With QR Codes to Allow Instant Orders Off Print Ads, Packages

Powa Technologies, which aims to make all ads "shoppable" by letting people scan them with their smartphones to buy products online, is taking another step to make that process easier -- doing away with the need for QR codes so people can scan the print ads whole.Participating brands can upload... Continue reading at Advertising Age

[ Advertising Age | 2015-12-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #find ways #digital publishers


Google Classroom earns 'extra credit' with new features

One of the most important -- yet thankless -- jobs in the world is being a teacher. Many educators are underpaid and under-appreciated. In some underfunded districts, teachers are forced to make do without essentials, like books and pencils -- a really sad state of affairs. Luckily, technology... Continue reading at Betanews

[ Betanews | 2015-12-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #google docs


Economist appoints Tessa Jowell to board as Google's Eric Schmidt departs

Former Labour culture minister among new appointments along with co-founder of lastminute.com Brent HobermanThe Economist has shaken up its board with appointments including former Labour culture minister Tessa Jowell and Brent Hoberman, the co-founder of lastminute.com and Made.com, as former... Continue reading at The Guardian

[ The Guardian | 2015-12-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #economist group #50% stake


Facebook's Zuckerberg ordered to testify over Oculus purchase

Facebook's CEO Mark Zuckerberg has been ordered to depose in an intellectual property dispute between Oculus and ZeniMax Media, as he has "unique knowledge" of his decision to buy and his valuation of the wearable virtual reality technology company. ZeniMax sued Oculus in May 2014 for exploiting... Continue reading at PC World

[ PC World | 2015-12-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #zenimax media #non-disclosure agreement #crude prototype #district court #northern district #dallas division


Talk of Security, Mobile and “Open” Dominate UK’s Futurebook Confab

The Bookseller's Futurebook conference in London last Friday focused on the growing importance of security, mobile readers and open access. The post Talk of Security, Mobile and “Open” Dominate UK’s Futurebook Confab appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-12-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mobile readers #futurebook conference #growing importance #open access


Belgian ban on Facebook cookies should apply to all of Europe, privacy watchdogs say

European data protection authorities want Facebook to stop using cookies to track people who don't have a Facebook account.As part of a case brought by the Belgian Privacy Commission, a Brussels court ordered Facebook in an interim ruling not to track people in Belgium using its "datr" cookie... Continue reading at PC World

[ PC World | 2015-12-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #privacy watchdogs #case brought #privacy policy


Recommended Reading: Don't try to shop on Facebook or Twitter

Recommended Reading highlights the best long-form writing on technology and more in print and on the web. Some weeks, you'll also find short reviews of books that we think are worth your time. We hope you enjoy the read.I Tried Holiday Shopping on Fa... Continue reading at Engadget

[ Engadget | 2015-12-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #recommended reading #long-form writing #holiday shopping


Faber boss says future of book publishing is mobile

Stephen Page also says publishers must ‘understand mobile’ and put smartphone communication at the centre of thinkingThe chief executive of publisher Faber & Faber has challenged the book publishing industry to respond to the rapid increase in smartphone use, particularly by young... Continue reading at The Guardian

[ The Guardian | 2015-12-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book publishing #stephen page #rapid increase #young readers #21st century


Google-backed Lost My Name has sold 1m children's books in two years

British startup has shipped to 160 countries, based on its mantra of being ‘a technology company that happens to make physical books’British startup Lost My Name has sold more than 1m of its personalised picture books for children since launching its first title two years ago.The company’s The... Continue reading at The Guardian

[ The Guardian | 2015-12-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #technology company


The creators of 'The Martian' and 'XKCD' will chat live on Facebook today

It's been a big year for Andy Weir, author of acclaimed sci-fi novel The Martian. His bestselling book -- originally published serially for free on his personal website -- was turned into a similarly excellent movie starring Matt Damon and Jessica Ch... Continue reading at Engadget

[ Engadget | 2015-12-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook today #big year #andy weir


Is Facebook Driving Less Traffic to Publishers’ Sites?

Facebook might be sending less traffic to publishers’ websites now than it did in January, or more traffic, or the same amount of traffic. It depends on who you ask.   In recent years publishers have increasingly relied on Faceboo ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-12-02 00:00:00 UTC ]
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Lucy Maud Montgomery: From hat box novelist to Google Doodle tribute

On the Canadian author's birthday, Google honors Lucy Maud Montgomery's famous novel 'Anne of Green Gables.'  Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2015-12-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #canadian author #green gables


MediaGuardian 100: why 1 billion users put Facebook back on top

The 15th edition of the media power list finds change in the air, with digital challengers elbowing aside older moguls – but a long way to go on diversity• Women on the rise, but much still to do on diversity• Your interactive guide to the MediaGuardian 100 Back in 2001, when this list was first... Continue reading at The Guardian

[ The Guardian | 2015-11-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #social networks #bill gates #richest man #mark zuckerberg