Digital media companies are dealing with a bunch of problems plaguing their advertising-based business models. A growing number of people are blocking the ads running on their sites, forcing publishers to find ways to get those people to unblock their ads or pay one of the ad blocking companies to do so. And the share of their audiences that aren't blocking ads aren't always seeing their ads to the chagrin of their advertisers. And then there's a portion of the audience that are computers disguised as people that are created to filch advertisers' money with the added effect of scaring off those advertisers from putting more money on the table.Google is among the biggest of digital media companies grappling with these issues to protect its own business and that of the publishers who use its ad technology to run ads on their own sites. During the Interactive Advertising Bureau's Annual Leadership Meeting this week in Palm Desert, Calif., Ad Age sat down with Google Senior VP-Ads and Commerce Sridhar Ramaswamy to discuss the rise of ad blocking, why Google pays AdBlock Plus maker Eyeo to unblock its ads and to what extent the Google-led Accelerated Mobile Pages project is addressing the biggest issues plaguing publishers.The transcript has been edited for length. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2016-01-26 00:00:00 UTC ]
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Bluemoose Books and charity publisher Arkbound Foundation are launching a crowdfunding campaign to support marginalised writers and diversity-led publishers struggling to survive in the wake of the pandemic. Continue reading at The Bookseller
[ The Bookseller | 2020-07-01 04:49:00 UTC ]
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Among the key points in a 20-page brief, Simon & Schuster lawyers point out the obvious: that the publisher is not a party to and is not bound by any confidentiality agreement agreed to by the Trump family. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-07-01 04:00:00 UTC ]
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In a victory for President Trump, New York State Supreme Court justice Hal B. Greenwald has issued an order to show cause and a temporary restraining order blocking publication of Mary L. Trump's forthcoming tell-all, 'Too Much and Never Enough.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-06-30 04:00:00 UTC ]
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The Trump family has filed a new lawsuit in the US to block the publication of Mary Trump's forthcoming exposé. It comes after Queen's County Surrogate Court dismissed the first motion on 23rd June. Continue reading at The Bookseller
[ The Bookseller | 2020-06-29 21:41:26 UTC ]
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Robert Trump takes his bid to stop publication of Mary Trump’s Too Much and Never Enough to the New York supreme courtDonald Trump’s brother is making a second attempt to block publication of the much-anticipated book by their niece Mary Trump, about “the damaged man who currently occupies the... Continue reading at The Guardian
[ The Guardian | 2020-06-29 11:28:44 UTC ]
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Less than a day after the Queens County Surrogate's Court dismissed his initial June 23 motion, President Donald J. Trump's brother, Robert S. Trump, filed a new lawsuit in the New York State Supreme Court in Dutchess County, once again seeking to block publication of Mary L. Trump's forthcoming... Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-06-28 04:00:00 UTC ]
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Ahead of TikTok's presentation at the 2020 Digital Content NewFronts, the company released a new umbrella brand called TikTok for Business for its advertiser offerings. TikTok, a newcomer to NewFronts, adapted its vertical-first format for a horizontal presentation. The main message to brands in... Continue reading at AdWeek
[ AdWeek | 2020-06-25 21:01:24 UTC ]
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The Trump family is reportedly seeking a court order to block the president's niece, Mary L Trump, and Simon & Schuster from publishing memoir Too Much and Never Enough: How My Family Created the World's Most Dangerous Man. Continue reading at The Bookseller
[ The Bookseller | 2020-06-25 12:16:46 UTC ]
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The dismissal is certainly not the end of the road, however, as Trump family attorneys are likely re-file their motion for a restraining order in a proper venue. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-06-25 04:00:00 UTC ]
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The Library Campaign has called for the government to do more to secure the facilities' future after the Covid-19 crisis. Continue reading at The Bookseller
[ The Bookseller | 2020-06-23 21:52:04 UTC ]
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Welcome to Ad Age’s special-edition NewFronts Now newsletter. Check your inbox daily for a roundup of the biggest news, trends, insights and takeaways from IAB’s Digital Content NewFronts. If you're reading this online or in a forwarded email, here's the link to sign up for NewFronts Now. And... Continue reading at Advertising Age
[ Advertising Age | 2020-06-23 20:11:12 UTC ]
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In less than one week, a campaign by a coalition of civil rights groups aimed at encouraging businesses to pause advertising on Facebook's platforms has already achieved some tangible results. Last Thursday, the digital ad agency 360i, a Dentsu Group subsidiary whose clients include Burberry,... Continue reading at Folio Magazine
[ Folio Magazine | 2020-06-23 18:20:35 UTC ]
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The suit, filed in Queens County (NY) Surrogate’s Court, seeks to enjoin Trump’s niece Mary L. Trump and her publisher, Simon & Schuster, from proceeding with the publication of 'Too Much and Never Enough: How My Family Created the World’s Most Dangerous Man', citing a sweeping... Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-06-23 04:00:00 UTC ]
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A federal judge ruled Saturday that former U.S. national security adviser John Bolton can move forward in publishing his tell-all book despite efforts by the Trump administration to block the release because of concerns that classified... Continue reading at CBC
[ CBC | 2020-06-20 14:56:06 UTC ]
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HQ has scooped the first memoir by June Sarpong, charting her life from early childhood in Ghana to a career as broadcaster and campaigner. Continue reading at The Bookseller
[ The Bookseller | 2020-06-18 07:55:25 UTC ]
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A group of B2B publishers and ad tech firms are banding together to curtail the harvesting of publisher-specific data from online ad auctions by third-parties, a practice they argue is an unauthorized breach which places their relationships with their audiences at risk. Referred to as data... Continue reading at Folio Magazine
[ Folio Magazine | 2020-06-17 21:29:40 UTC ]
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The memoir reportedly depicts Trump as caring more about re-election than US national security. No wonder he wants to quash itOn Tuesday, the Trump administration asked a federal judge to block publication of John Bolton’s The Room Where It Happened, the former national security adviser’s... Continue reading at The Guardian
[ The Guardian | 2020-06-17 06:30:46 UTC ]
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Citing irreparable injury, the Department of Justice on Wednesday filed an emergency motion in federal court seeking a temporary restraining order to block publication of former national security advisor John Bolton's memoir 'The Room Where It Happened.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-06-17 04:00:00 UTC ]
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Boldwood Books has launched an e-book collaboration with John Blake's Ad Lib, starting with a book that reveals all about the stars of hit Netflix series “Tiger King”. Continue reading at The Bookseller
[ The Bookseller | 2020-06-15 19:13:40 UTC ]
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