Google plans to update its AdSense program policies to prevent placement of its ads on sites distributing fake news.Facebook also said Monday it had updated the policy for its Audience Network, which places ads on websites and mobile apps, to explicitly clarify that it applies to fake news.“In accordance with the Audience Network Policy, we do not integrate or display ads in apps or sites containing content that is illegal, misleading or deceptive, which includes fake news,” Facebook said in a statement. The company said its team will continue to closely vet all prospective publishers and monitor existing ones to ensure compliance.False news stories have become a sore point after the U.S. presidential elections with critics blaming internet companies like Twitter and Facebook for having had an influence on the outcome of the elections as a result of the fake content.To read this article in full or to leave a comment, please click here Continue reading at 'PC World'
[ PC World | 2016-11-15 00:00:00 UTC ]
News tagged with:
#display ads
#audience network
#fake news
Tremor International is to buy video advertising platform Unruly from News Corp, with the international publishing giant set to take Continue reading at Editor & Publisher
[ Editor & Publisher | 2020-01-07 22:43:20 UTC ]
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#tremor international
#international publishing
Tremor International is to buy video advertising platform Unruly from News Corp, with the international publishing giant set to take a minority stake as part of the transaction. The deal will see News Corp take a 6.91% stake in Tremor, with the ad-tech company to receive the exclusive rights to... Continue reading at AdWeek
[ AdWeek | 2020-01-06 14:18:42 UTC ]
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#tremor international
#minority stake
#ad-tech company
#exclusive rights
#news corp
#international publishing
News Corp, which will get small stake in Tremor, has also entered into three-year partnership for outstream video. Continue reading at Media Week
[ Media Week | 2020-01-06 09:49:13 UTC ]
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#three-year partnership
#news corp
The bullpen of the 1993 San Diego Padres Citrus County Commission (pictured above) has denied funding to county libraries for digital subscriptions to the New York Times. Led by left-handed middle-reliever area man Scott Carnahan, the commission (comprised of Scott, Jeff, Ron, Jimmie, and Brian)... Continue reading at Literrary Hub
[ Literrary Hub | 2019-11-05 16:08:55 UTC ]
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#denied funding
#digital subscriptions
#libraries
Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters. You can get an audio version of this briefing on your Alexa device; sign up... Continue reading at Advertising Age
[ Advertising Age | 2019-10-25 10:25:54 UTC ]
More news stories like this | News stories tagged with:
#profits fell
#anthony crupi
#silicon valley
#final season
#parting gift
#hearst
Facebook opened a news hub today, where it pays publishers to host their headlines and drive visitors to their websites as a way to make amends with the industry that has been battered by the rise of the social network and other platforms. CEO Mark Zuckerberg is due to host media partners at an... Continue reading at Advertising Age
[ Advertising Age | 2019-10-25 10:00:00 UTC ]
More news stories like this | News stories tagged with:
#extensively covered
#dark side
#measure audiences
#wide range
#driving forces
#machine learning
#hearst
Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters. You can get an audio version of this briefing on your Alexa device; sign up... Continue reading at Advertising Age
[ Advertising Age | 2019-10-24 10:29:51 UTC ]
More news stories like this | News stories tagged with:
#ann-christine diaz
#i-hsien sherwood
#young boy
#digital media
#publishing world
News Corp has reached a deal to let Facebook Inc. feature headlines from The Wall Street Journal and other Dow Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-10-21 14:49:53 UTC ]
More news stories like this | News stories tagged with:
#news corp
Apple is making changes to its news service, including a deal with Verizon to sell ads and new guidelines for publishers, as it tries to make the platform more accessible to marketers and media. On Thursday, Verizon Media won the right to sell ads for Apple News and Apple Stocks in Canada,... Continue reading at Advertising Age
[ Advertising Age | 2019-10-17 21:42:28 UTC ]
More news stories like this | News stories tagged with:
#brand safety
#direct response
#ve built
#context matters
#publishing tools
#biggest players
#digital publishing
#publishing partners
Google is experimenting with contextual ads at "much lower costs" when it comes to marketing its own products—even as it leads the way as one of the most vocal proponents of the power of personal data for targeting ads online. Marvin Chow, Google’s VP of marketing, peeled back the curtain on... Continue reading at Advertising Age
[ Advertising Age | 2019-09-24 23:11:20 UTC ]
More news stories like this | News stories tagged with:
#machine learning
#real time
#advertising business
#purchase intent
#publishing industry
Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our daily newsletter. You can also get an audio version of this briefing on your Alexa device. Facebook’s... Continue reading at Advertising Age
[ Advertising Age | 2019-09-20 10:00:00 UTC ]
More news stories like this | News stories tagged with:
#simon dumenco
#chicago bulls
#cut deals
#anonymous tip
#publishing news
Google's most vocal critics have caused a schism among the ad-tech community: One group led by Brave, a rival web browser, claims to have analyzed Google's ad exchange and found sneaky data-sharing with partners. Meanwhile, Google's defenders say rivals are being alarmist about a common industry... Continue reading at Advertising Age
[ Advertising Age | 2019-09-09 16:35:44 UTC ]
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#digital advertising
#phone interview
#e-mail statement
#big deal
#digital publishers
Octopus imprint Endeavour has scooped the "gripping inside story of the next frontier of fake news" from digital propaganda expert Dr Samuel Woolley. Continue reading at The Bookseller
[ The Bookseller | 2019-09-05 10:18:03 UTC ]
More news stories like this | News stories tagged with:
#fake news
But just how “real” is it? Five years ago, Mark Zuckerberg stated in no uncertain terms that Facebook was going to build the metaverse, a digital world that’s a surrogate for our real one, predicted by science fiction for decades. That’s why he bought Oculus, and invested heavily in VR. But a... Continue reading at Fast Company
[ Fast Company | 2019-09-04 09:00:55 UTC ]
More news stories like this | News stories tagged with:
#digital world
#invested heavily
#science fiction
Since they launched in 2017, three NBC News sub-brands, Mach, Better and Think, have become laboratories where the news publisher is learning to more effectively serve its readers' needs. The post How NBC News’ vertical sites became audience engagement laboratories appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-08-05 04:01:49 UTC ]
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#nbc news
#news publisher
Today, Google announced that Youngstown, Ohio, will be the first city in its Compass Experiment, a joint venture with newspaper publishing company McClatchy to revive local news. The announcement couldn't be more timely, as Youngstown's long standing... Continue reading at Engadget
[ Engadget | 2019-07-18 17:49:00 UTC ]
More news stories like this | News stories tagged with:
#google announced
#joint venture
#newspaper publishing
Ninety per cent of Canadians say they have fallen for fake news online, with many listing Facebook as the most common source of misleading reports, according to a new international public opinion poll. Continue reading at CBC
[ CBC | 2019-06-11 04:01:00 UTC ]
More news stories like this | News stories tagged with:
#fake news
The News Media Alliance today published findings from a new study that analyzes how Google uses and benefits from news. Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-06-10 15:10:50 UTC ]
More news stories like this | News stories tagged with:
#news publishers
More de-platforming? The great de-platforming of 2019 continues.Read Full Story Continue reading at Fast Company
[ Fast Company | 2019-06-10 08:25:29 UTC ]
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Facebook is rolling out its Canadian political ad registry today with a low-tech twist — a bid to prevent people based outside of Canada from running ads in the upcoming federal election. Continue reading at CBC
[ CBC | 2019-06-10 08:00:00 UTC ]
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#facebook rolls
#running ads