Facebook continues its campaign to invade Google's ad-tech turf.Facebook is building an ad exchange that would automate the sale of other publishers' ads, according to people familiar with the matter. LiveRail, the online video ad-tech firm that Facebook bought last summer, will be the one operating the exchange, which will handle video and display ads.The exchange will let publishers sell their ads through real-time auctions facilitated by LiveRail. Advertisers will be able to bid on the publishers' inventory through automated ad-buying tools called demand-side platforms (DSPs) that would place their bids on the exchange. It's unclear when the ad exchange will go live. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-03-06 00:00:00 UTC ]
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As some publishers try to clean up rogue online advertising, the platform has been slow to act on complaints. Time for regulationOne of the ways Facebook has been able to get away with some pretty questionable behaviour over the years is that exploiting users’ data is an abstract problem that... Continue reading at The Guardian
[ The Guardian | 2018-04-23 00:00:00 UTC ]
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Facebook plans to try out pre-roll ads -- that is, commercials that play before videos -- in more parts of its service. This comes after it's spent months testing the format in limited places, like the Watch section. In a blog post published today, t... Continue reading at Engadget
[ Engadget | 2018-04-21 00:00:00 UTC ]
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Index Exchange said Wednesday that it is hiring 200 staffers by the end of this year, bringing its total headcount to 520 and signaling growth even as the overpopulated ad-tech business continues to consolidate.The company says its expansion is not only happening without outside investors, but... Continue reading at Advertising Age
[ Advertising Age | 2018-04-11 00:00:00 UTC ]
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Having staged its Special Guest City program at Paris' Salon du Livre, Sharjah this week has formalized its collaboration with Conakry, Guinea's World Book Capital, and is in production with its Gallimard translation exchange. The post Sharjah Supports Guinea Library’s Restoration, Opens... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-04-04 00:00:00 UTC ]
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A head-to-head debate between the executives leading Facebook and Google’s efforts to court publishers revealed sharp divisions between the two internet companies’ approaches to stemming “fake news” and disinformation. Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2018-03-24 00:00:00 UTC ]
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The tech giant introduced measures to let people subscribe to publications through Google and give more priority to quality news sources in search results. The post While Facebook battles fires, Google rolls out pro-publisher initiatives appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-03-20 00:00:00 UTC ]
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Proposal would grant publishers an antitrust exemption to seek concessions from tech giants, who dominate online advertising. Continue reading at Wired
[ Wired | 2018-03-07 00:00:00 UTC ]
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The first president to have a Twitter account thinks social media needs to change. In what was supposed to be an off-the-record speech at MIT’s Sloan Sports Analytics Conference on Friday, Barack Obama shared his concerns about how social media has un-united these states of ours. Libertarian... Continue reading at Fast Company
[ Fast Company | 2018-02-27 00:00:00 UTC ]
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"Facebook is aggressively turning the dial against [brands and publishers]." The post News UK to advertisers: Run your Facebook ads on our sites appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-02-19 00:00:00 UTC ]
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Revenue from third-party platforms represented 16 percent of publishers' total digital revenue in the first half of 2017 -- nearly unchanged from a year earlier. The post Google and Facebook make up less than 5 percent of publishers’ digital revenue appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-02-08 00:00:00 UTC ]
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Facebook has announced a new advertising policy which ban ads for cryptocurrencies such as Bitcoin. The ban also applies to ICOs because they are "frequently associated with misleading or deceptive promotional practices." The social network says that the new policy is a part of a drive to... Continue reading at Betanews
[ Betanews | 2018-01-31 00:00:00 UTC ]
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Mark Zuckerberg recently shared that Facebook is revamping the news feed to prioritize content from friends over content from brands, businesses and publishers. Facebook's stock price dropped 5 percent immediately following the announcement. This change should not be taken lightly. While... Continue reading at AdWeek
[ AdWeek | 2018-01-27 00:00:00 UTC ]
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Media mogul Rupert Murdoch — the executive chairman of News Corporation, and the big boss at Fox News, the New York Post and the Wall Street Journal — has a message to Silicon Valley's social media giants: Pay up. Murdoch's specific targets Monday were Facebook and Alphabet's Google, two... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2018-01-23 00:00:00 UTC ]
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"It’s classic Facebook -- it gives with one hand and takes with the other.” The post With no sign of Watch, Facebook mid-roll ads yield slim prospects for UK publishers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-01-16 00:00:00 UTC ]
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Facebook shares were down more than 4% early Friday to $180.10 after the social network announced it was making major changes to its signature News Feed. Facebook said it would begin prioritizing posts from users’ friends and families that spark the most interaction over posts from brands and... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-01-12 00:00:00 UTC ]
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It's no secret that Facebook is a great way for retailers to target and reach audiences. In a blog post published today, Facebook details just how well holiday campaign ads worked for retailers. Overall, Facebook saw online mobile conversions increase 64 percent across its ad partners on Cyber... Continue reading at AdWeek
[ AdWeek | 2018-01-06 00:00:00 UTC ]
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Google's investment in AMP, its fast-loading article pages, has helped the search giant overtake Facebook in publisher referral traffic. The post How Google AMP beat Facebook Instant Articles appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-01-05 00:00:00 UTC ]
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Publishers are in a zero-sum tussle with Facebook and Google; it’s no secret they need a bit of assistance. The post Cheatsheet: How Europe is moving to regulate Google and Facebook appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-12-15 00:00:00 UTC ]
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Company says it will book advertising revenue in countries where it is earned instead of through Dublin headquartersFacebook has said it will start booking advertising revenue in countries where it is earned instead of re-routing it via Ireland, although the move is unlikely to result in it... Continue reading at The Guardian
[ The Guardian | 2017-12-12 00:00:00 UTC ]
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Internet giants may be trying to make nice with publishers, but that's not completely reassuring to Australian regulators. The country's Competition and Consumer Commission (ACCC) is investigating Facebook, Google and other "digital platform provide... Continue reading at Engadget
[ Engadget | 2017-12-04 00:00:00 UTC ]
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