While most people associate Android with text-messages, Google hopes you will think of it in another "text" aspect too -- textbooks. Today, Google announces that it is bringing textbooks to the Play Store. The company has partnered with all five major textbook publishers -- Cengage, Wiley, Pearson, McGraw-Hill and Macmillan. This is a huge win for students, as they will no longer have to carry a large backpack full of books (chiropractors should be worried). Google will also be giving students' wallets some relief -- while they can buy textbooks at normal price, they can also rent them for six… [Continue Reading] Continue reading at 'Betanews'
[ Betanews | 2013-07-25 00:00:00 UTC ]
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Small publishers overly reliant on Google and digital advertising are likely to feel the pain if copyright reform changes go through. The post In EU copyright battle, Google challenges the will of regulators appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-02-11 00:00:00 UTC ]
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Earlier today, measurement provider DoubleVerify announced it has uncovered a new bot network that perpetrates fraud by circumventing ads.txt protections, an IAB-sanctioned protocol aimed at reducing domain spoofing that was unveiled two years ago. The botnet carries out a sophisticated, unique... Continue reading at AdWeek
[ AdWeek | 2019-02-08 00:00:00 UTC ]
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In an extract from his memoir, Waterstones founder Tim Waterstone describes the early days of the chain's creation. Continue reading at The Bookseller
[ The Bookseller | 2019-02-08 00:00:00 UTC ]
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Google Books exist in an intangible digital realm—one propped up by manual labor. Continue reading at Wired
[ Wired | 2019-02-07 00:00:00 UTC ]
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After San Diego bookseller Seth Marko, the co-owner of the Book Catapult, underwent emergency heart surgery last week, other indie booksellers in San Diego and beyond stepped forward to keep the store open while he convalesces. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-02-07 00:00:00 UTC ]
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The former New York Times editor skewers everyone in her new book, but ‘there isn’t one business model that’s going to save journalism’, she saysMerchants of Truth, the new book by the former New York Times executive editor Jill Abramson, is a deep dive into multiple crises that have bedeviled... Continue reading at The Guardian
[ The Guardian | 2019-02-05 00:00:00 UTC ]
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Political ads featuring California Gov. Gavin Newsom are popping up on Facebook in Ohio, Florida and other swing states in the 2020 presidential election, stirring speculation about whether the Democrat is testing the waters for a potential White House run. Newsom, who was sworn into office less... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-01-20 00:00:00 UTC ]
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Citing erosion at brick-and-mortar stores, LifeWay Christian Resources president Thom Rainer announced that several LifeWay storefronts will close as the chain transitions toward digital sales channels. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-01-17 00:00:00 UTC ]
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Prepare for some cuteness overload. BETC Paris has created an ad star who takes the adorable meter to 11 in a lovely new spot for Disneyland Paris. The setup is both simple and charming: a duckling stumbles across a Donald Duck comic book and becomes infatuated with the Disney icon, even... Continue reading at AdWeek
[ AdWeek | 2019-01-08 00:00:00 UTC ]
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Contrary to appearances, it’s still possible to stare down the tech giants. And in 2018, Fortnite proved it. In 2018, the platforms have the power. Which means if you aren’t Apple, Google, or Facebook, you answer to them. That’s true for advertisers, for publishers, and even for our democracy.... Continue reading at Fast Company
[ Fast Company | 2018-12-20 00:00:00 UTC ]
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No combination of settings can stop location data being used by advertisers, says reportFacebook targets users with location-based adverts even if they block the company from accessing GPS on their phones, turn off location history in the app, hide their work location on their profile and never... Continue reading at The Guardian
[ The Guardian | 2018-12-19 00:00:00 UTC ]
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Amazon is tackling sales of counterfeit textbooks on its US site after suspending the accounts of booksellers allegedly selling counterfeit books in a major online sting. Continue reading at The Bookseller
[ The Bookseller | 2018-12-18 00:00:00 UTC ]
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Publishers using mobile ad network Facebook Audience Network now have another bidding option: the Open Bidding program from Google. The social network wrote in a blog post announcing the move, "Publishers are increasingly using unified auctions to maximize their advertising revenue. Bidding, as... Continue reading at AdWeek
[ AdWeek | 2018-12-15 00:00:00 UTC ]
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Major European publishers, agency groups and ad tech vendors have agreed on a compromise when it comes to serving ads under GDPR. The post Google and publishers edge closer to reaching common ground for GDPR standards appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-12-14 00:00:00 UTC ]
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Sometimes shopping online for holiday gifts seems like the easy way out, but when looking for something really special and personal, Barnes & Noble believes going to the store is essential to finding that perfect gift. That's why the brand is recasting its booksellers as the all-knowing book... Continue reading at AdWeek
[ AdWeek | 2018-12-11 00:00:00 UTC ]
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The demise of Mic has become a cautionary tale for media that relied too heavily on Facebook and tried to be everything to everyone. The post Ad buyers: Don’t blame us for the death of the publishing middle class appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-12-06 00:00:00 UTC ]
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Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for "Ad Age" under "Skills" in the Alexa app.What people are talking about todayTribune Media Co. reportedly has a... Continue reading at Advertising Age
[ Advertising Age | 2018-12-03 00:00:00 UTC ]
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Books from Granta, Hodder & Stoughton and Pan Macmillan have been unveiled as Foyles’ Books of the Year, with Convenience Store Woman by Japanese author Sayaka Murata taking the fiction crown. Continue reading at The Bookseller
[ The Bookseller | 2018-12-01 00:00:00 UTC ]
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Google is giving you one more reason to love libraries. As everyone knows, libraries are cool. They are open to all (even ghosts, according to Ghostbusters), and can beat any Black Friday sale by offering free books on every subject every day (see the Instagram below). And way before WeWork was... Continue reading at Fast Company
[ Fast Company | 2018-11-29 00:00:00 UTC ]
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Facebook says it will stop including some publishers' advertising in its political ad archive following months of criticism from news organizations.Next year the social media giant will no longer require publishers who want to buy ads boosting exposure to their articles on politics to go through... Continue reading at Advertising Age
[ Advertising Age | 2018-11-29 00:00:00 UTC ]
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