Google adding textbooks to the Play Store

While most people associate Android with text-messages, Google hopes you will think of it in another "text" aspect too -- textbooks. Today, Google announces that it is bringing textbooks to the Play Store. The company has partnered with all five major textbook publishers -- Cengage, Wiley, Pearson, McGraw-Hill and Macmillan. This is a huge win for students, as they will no longer have to carry a large backpack full of books (chiropractors should be worried). Google will also be giving students' wallets some relief -- while they can buy textbooks at normal price, they can also rent them for six… [Continue Reading] Continue reading at 'Betanews'

[ Betanews | 2013-07-25 00:00:00 UTC ]
News tagged with: #google announces #play store #normal price

Other Publishing stories related to: 'Google adding textbooks to the Play Store'


Facebook expands playable ads and transparency for brands

Platform is also introducing more transparency for advertisers on how effectively their creative is being used. Continue reading at Media Week

[ Media Week | 2019-05-29 15:49:28 UTC ]
More news stories like this |


Federal departments may have broken law by microtargeting job ads

Several federal government departments — including the Canada Border Services Agency, the Correctional Service of Canada and the RCMP — have restricted who can see their job ads on Facebook by age, which could violate Canadian human rights law. ... Continue reading at CBC

[ CBC | 2019-05-29 08:00:00 UTC ]
More news stories like this |


New Gillette ad shows father helping transgender son to shave

Samson Bonkeabantu Brown says he was honored to star in ad‘My father encouraged me to live authentically as my best self’A transgender man learning to shave is featured in a new ad by the razor company Gillette. The ad, posted to Gillette’s Facebook page, features Toronto-based artist Samson... Continue reading at The Guardian

[ The Guardian | 2019-05-28 21:33:38 UTC ]
More news stories like this |


Germany’s biggest publisher sales houses unite to fight Google, Facebook and Amazon

Axel Springer and Funke Mediengruppe’s joint sales house Media Impact has joined forces with the joint sales house of fellow publishing juggernauts RTL Groupe and Gruner+Jahr to solidify an advertising alliance that sells the combined inventory of all four media groups. The post Germany’s... Continue reading at Digiday

[ Digiday | 2019-05-28 04:01:59 UTC ]
More news stories like this | News stories tagged with: #post germany #amazon appeared #fight google #axel springer #joined forces


NRA says ad firm stole its thumb drive as legal duel escalates

The National Rifle Association’s escalating legal feud with its longtime public-relations agency has taken a bizarre turn, with the gun lobby claiming that the PR firm stole a confidential PowerPoint presentation detailing its courtroom strategy. The new controversy centers on an April 29... Continue reading at Advertising Age

[ Advertising Age | 2019-05-24 23:29:03 UTC ]
More news stories like this | News stories tagged with: #immediately respond #$40 million


Ads (sadly) not rebooted for ABC’s ‘All in the Family,’ ‘Jeffersons’ nostalgia trip

You’d think ABC’s live re-staging of “All in the Family” and “The Jeffersons” seemed to have offered marketers a rare opportunity to dust off some long-forgotten creative from the leisure-suit era, but as it turns out, most of the brands that advertised in Wednesday night’s retro showcase didn’t... Continue reading at Advertising Age

[ Advertising Age | 2019-05-24 00:12:30 UTC ]
More news stories like this | News stories tagged with: #short years


Change UK pays for Facebook ad blitz amid dismal EU poll ratings

Party is comfortably biggest spender on online election ads, as other parties hold backChange UK has run a last-minute Facebook advertising campaign to try to shore up its support amid dismal poll ratings for the European elections, but most other parties have mostly avoided large spending on... Continue reading at The Guardian

[ The Guardian | 2019-05-23 05:00:40 UTC ]
More news stories like this | News stories tagged with: #online campaigning


Conde Nast launches new ad program for performance marketers

The new ad units, which are both video and interactive, require a minimum spend of $20,000. The post Conde Nast launches new ad program for performance marketers appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-05-23 04:01:28 UTC ]
More news stories like this | News stories tagged with: #ad units


Roku sets its sights on linear TV ad dollars

Roku is releasing a new measurement tool Wednesday intended to show advertisers how many more people they could reach by shifting budgets from TV to over-the-top, or streaming internet TV. “We’re working with partners, helping them understand and quantify how much viewing is moving from linear... Continue reading at Advertising Age

[ Advertising Age | 2019-05-22 13:00:00 UTC ]
More news stories like this | News stories tagged with: #similar results #convince advertisers #capture audiences


Platform ad revenue opportunities are growing for publishers, but scale still matters

Ad revenue from YouTube, Facebook, Snapchat and Twitter is helping publishers build more sustainable video business models -- though scale still matters. The post Platform ad revenue opportunities are growing for publishers, but scale still matters appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-05-22 04:01:36 UTC ]
More news stories like this | News stories tagged with: #ad revenue


'Level the playing field': BA urges Treasury Select Committee to reform business rates

Booksellers Association m.d. Meryl Halls has urged the Treasury Select Committee to "level the playing field" and reform business rates.  Continue reading at The Bookseller

[ The Bookseller | 2019-05-21 22:14:38 UTC ]
More news stories like this | News stories tagged with: #playing field #booksellers association #meryl halls


Huawei devices disappear from Microsoft Store and Best Buy, but remain on Amazon, Newegg

Microsoft appears to have pulled Huawei's Matebook X Pro from its online shelves, and Best Buy, too, has followed suit. Huawei phones and devices are still available from Amazon and Newegg as of this posting, however.Neither the Huawei Matebook X Pro nor the Huawei Matebook 13 appear on... Continue reading at PC World

[ PC World | 2019-05-21 19:24:00 UTC ]
More news stories like this | News stories tagged with: #huawei phones #microsoft store #third-party apps


Facebook and Google Pressured EU Experts to Soften Fake News Regulations, Say Insiders

Google and Facebook pressured and “arm-wrestled” a group of experts to soften European guidelines on online disinformation and fake news, Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-05-21 15:02:38 UTC ]
More news stories like this | News stories tagged with: #fake news


Google blocks Huawei and ‘Game of Thrones’ bows out: Monday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here.   What people are talking about today: Google has suspended business with Huawei in a move that will severely... Continue reading at Advertising Age

[ Advertising Age | 2019-05-20 10:22:56 UTC ]
More news stories like this | News stories tagged with: #garett sloane #special collection #ann-christine diaz


With video ad marketplace Community, AT&T’s Xandr expands inventory

Xandr's video ad marketplace includes inventory from WarnerMedia properties as well as outside publishers, such as Vice and Hearst. The post With video ad marketplace Community, AT&T’s Xandr expands inventory appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-05-15 00:00:00 UTC ]
More news stories like this |


Apple Pay can be used for iTunes, App Store and Apple Book purchases

You can now use Apple Pay to make purchases from iTunes, the App Store and Apple Books. You can also use it for Apple Music and iCloud storage subscriptions. MacRumors spotted the change in a recently updated support document. The added Apple Pay opt... Continue reading at Engadget

[ Engadget | 2019-05-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #app store #make purchases #apple books #apple music


Meredith Claims Improved Ad Results, Strong Circ Business in Q3

Meredith Corp. execs touted what they saw as encouraging signs for both print and digital advertising as well as a significant uptick in consumer-driven revenue on an earnings call Friday reporting the company's performance in the third quarter of 2019 (Meredith's fiscal years start in July... Continue reading at Folio Magazine

[ Folio Magazine | 2019-05-14 16:48:23 UTC ]
More news stories like this | News stories tagged with: #pushed back #cost savings #sports illustrated #60% stake


W H Smith to open two stores in Bahrain International Airport terminal

W H Smith will open two stores, in partnership with retailer and publisher That Al Salasil, in the new terminal at Bahrain International Airport.  Continue reading at The Bookseller

[ The Bookseller | 2019-05-08 00:00:00 UTC ]
More news stories like this |


Making their Mark: Triple celebration in store as Hamilton comic book shop turns 30

There's a lot of work - and a lot of fun - involved in the business of selling comics, Chris Lander tells Mike Mather. Continue reading at Stuff

[ Stuff | 2019-05-02 00:00:00 UTC ]
More news stories like this |


Val McDermid to play Glastonbury with Fun Lovin’ Crime Writers

The Fun Lovin’ Crime Writers will play at Glastonbury, in what lead singer Val McDermid described as “a bit like a fairy story”. Continue reading at The Bookseller

[ The Bookseller | 2019-05-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #val mcdermid #fun lovin #crime writers