Google adding textbooks to the Play Store

While most people associate Android with text-messages, Google hopes you will think of it in another "text" aspect too -- textbooks. Today, Google announces that it is bringing textbooks to the Play Store. The company has partnered with all five major textbook publishers -- Cengage, Wiley, Pearson, McGraw-Hill and Macmillan. This is a huge win for students, as they will no longer have to carry a large backpack full of books (chiropractors should be worried). Google will also be giving students' wallets some relief -- while they can buy textbooks at normal price, they can also rent them for six… [Continue Reading] Continue reading at 'Betanews'

[ Betanews | 2013-07-25 00:00:00 UTC ]
News tagged with: #google announces #play store #normal price

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'Harry Potter: Wizards Unite' is available to play a day early

Niantic's Harry Potter: Wizards Unite officially debuts on June 21st, but you won't have to wait until then to play if you live in the right country. The location-based game is already available for would-be Android and iOS spellcasters in the US an... Continue reading at Engadget

[ Engadget | 2019-06-20 16:42:00 UTC ]
More news stories like this | News stories tagged with: #wizards unite #june 21st #harry potter


Google is giving businesses new ways to promote themselves

Local businesses will be able to beef up their profile in Search and Maps with photos, offers, and more. 150 million businesses have taken advantage of Google’s My Business, which lets retailers, restaurants, and other local businesses enter information about themselves that shows up in Search... Continue reading at Fast Company

[ Fast Company | 2019-06-20 12:00:45 UTC ]
More news stories like this | News stories tagged with: #search results #local businesses #free book


Uber’s Latest Lawsuit Calls Out Agencies, Advertisers and Now Ad Tech

Two years ago, Uber filed a multimillion-dollar lawsuit against its agency partner Fetch, accusing it of running fraudulent ads. Now it looks as if the ride-hailing giant is taking the legal battle further down the supply chain. According to court documents unsealed this week, the recently IPO'd... Continue reading at AdWeek

[ AdWeek | 2019-06-19 20:45:09 UTC ]
More news stories like this | News stories tagged with: #ad tech #legal battle #supply chain #e-book


Lululemon menswear stores quietly close after short-lived runs

Lululemon Athletica Inc. has quietly closed its men’s standalone stores in New York City and Toronto even as it plans to more than double its men’s business in the next five years. The retailer found that guests respond better to Lululemon “as a dual-gender brand,” spokeswoman Erin Hankinson... Continue reading at Advertising Age

[ Advertising Age | 2019-06-19 20:05:22 UTC ]
More news stories like this | News stories tagged with: #major retailers #bergdorf goodman #lulu


Print Media Is Underserved by Not Including Black-Owned Media in Ad Buys

Last September, my Instagram feed was filled with this collage of beautiful black women on the covers of various print media outlets. However, I immediately noticed a clear and apparent flaw: Only one of the magazines were actually owned and run by a person of color (Essence). The rest, contrary... Continue reading at AdWeek

[ AdWeek | 2019-06-19 16:15:54 UTC ]
More news stories like this | News stories tagged with: #ad buys #instagram feed #print media


Google's Chromebook App Hub for students and teachers is live

We can argue about the merits and flaws of Chromebooks all day long, but one thing is clear: They've found a strong foothold in the education market. Indeed, today Google is announcing that more than 30 million Chromebooks are in use by students arou... Continue reading at Engadget

[ Engadget | 2019-06-19 13:30:00 UTC ]
More news stories like this | News stories tagged with: #day long #ve found #education market #ebooks #book app


Cannes #WednesdayWisdom. Plus, a lawsuit over sex toy ads: Wednesday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here.   What people are talking about today It’s Day 3 of Cannes Lions, the halfway point. For those missing out on... Continue reading at Advertising Age

[ Advertising Age | 2019-06-19 10:00:00 UTC ]
More news stories like this | News stories tagged with: #ann-christine diaz #news corp


Chener Books modernises with Google digital revamp scheme

A 40-year-old independent bookshop in London has undergone a digital transformation after its owner signed up to a Google project which pairs young people with businesses. Continue reading at The Bookseller

[ The Bookseller | 2019-06-17 12:35:21 UTC ]
More news stories like this | News stories tagged with: #digital transformation #independent bookshop


Hello, Cannes. Plus, 2019 ad sales growth slows: Monday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here. What people are talking about today It’s Cannes Lions time. If you’re on the French Riviera for the ad... Continue reading at Advertising Age

[ Advertising Age | 2019-06-17 10:00:00 UTC ]
More news stories like this | News stories tagged with: #creative agency #adrianne pasquarelli #simon dumenco #forwarded email


Industry leaders and Ad Age editors predict the big winners at Cannes

It’s a parlor game as old as the Cannes International Festival of Creativity itself—guessing which campaigns will nab the gold at the industry’s highest-profile and most important creative showcase. So we decided to ... just do it. Ad Age surveyed top creatives for their predictions on which... Continue reading at Advertising Age

[ Advertising Age | 2019-06-11 07:00:00 UTC ]
More news stories like this | News stories tagged with: #serena williams #young audience #i-hsien sherwood


How quality content separates publishers from ad streams

There’s a difference between a publisher and a trashy ad stream – but the digital media industry still hasn’t defined what it is. One thing is clear: It all comes down to quality content. The post How quality content separates publishers from ad streams appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-06-11 04:03:29 UTC ]
More news stories like this | News stories tagged with: #quality content


NBC eyes huge ad sales night as Bruins force a Stanley Cup Final Game 7

Having Zambonied the St. Louis Blues on their home ice by a score of 5-1, the Boston Bruins on Sunday night ensured that the 2019 Stanley Cup Final will go the full seven games. And while hockey fans are happy to see the season get extended by another three regulation periods, NBC is downright... Continue reading at Advertising Age

[ Advertising Age | 2019-06-10 21:23:47 UTC ]
More news stories like this | News stories tagged with: #digital version #market street #sneak peek


New Study Finds Google Receives an Estimated $4.7 Billion in Revenue from News Publishers’ Content

The News Media Alliance today published findings from a new study that analyzes how Google uses and benefits from news. Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-06-10 15:10:50 UTC ]
More news stories like this | News stories tagged with: #news publishers


Facebook rolls out high-tech ad registry with a low-tech twist

Facebook is rolling out its Canadian political ad registry today with a low-tech twist — a bid to prevent people based outside of Canada from running ads in the upcoming federal election. Continue reading at CBC

[ CBC | 2019-06-10 08:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook rolls #running ads


Google Made $4.7 Billion From the News Industry in 2018, Study Says

Journalists create the content, and big tech companies are profiting off it, according to a new analysis. “We need to share the revenue,” a news publisher says. Continue reading at The New York Times

[ The New York Times | 2019-06-10 04:21:34 UTC ]
More news stories like this | News stories tagged with: #news industry #news publisher


ProPublica’s Facebook-Monitoring Political Ad Tool (Which Facebook Fought) is Alive Again with a New Home at the Globe and Mail

The Globe and Mail is the new home to the Facebook Political Ad Collector, a browser extension that ProPublica built and Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-06-07 18:45:03 UTC ]
More news stories like this | News stories tagged with: #browser extension


Google could be targeted in the first antitrust probe of Big Tech under Trump

The investigation into the company’s search and “other businesses” may signal the end of Washington’s recent hands-off approach to regulating tech giants. The Justice Department’s antitrust division is laying the groundwork for an investigation of Google, according to reports in The Wall Street... Continue reading at Fast Company

[ Fast Company | 2019-06-01 01:34:36 UTC ]
More news stories like this | News stories tagged with: #antitrust probe #big tech #justice department #antitrust division


Are Facebook Stories Ads Beginning to Catch On With Brands?

Facebook introduced ads for Stories last September and, while the social network and some of its advertisers are bullish on the option, the jury remains out among the ad community in general. Over 500 million people are using Stories on Facebook, Messenger, Instagram and WhatsApp (where the... Continue reading at AdWeek

[ AdWeek | 2019-05-31 19:45:16 UTC ]
More news stories like this | News stories tagged with: #ad community


Hearst Magazines launches new ad unit that will send people product samples

The legacy magazine publisher, which has been giving advertisers more opportunities to communicate directly with its audience, extends the strategy to its social channels. The post Hearst Magazines launches new ad unit that will send people product samples appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-05-30 04:00:01 UTC ]
More news stories like this | News stories tagged with: #ad unit #giving advertisers #social channels


Facebook expands playable ads and transparency for brands

Platform is also introducing more transparency for advertisers on how effectively their creative is being used. Continue reading at Media Week

[ Media Week | 2019-05-29 15:49:28 UTC ]
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