Girl With iPad Head Helps Launch 'Cosmo for Guys' App

Hearst's first iPad-only magazine, CFG: Cosmo for Guys, has just been released. And to promote it, they released this little video of a girl walking through Bryant Park in New York with her head replaced by iPads. It's a pretty nifty setup, with four iPads surrounding her head, all projecting the image of her head. The concept is by Thinkmodo, and the metaphor is clear: The app will help you get inside a girl's head. The thing was actually created by Clockwork Apple, which had to rig up a camera in the woman's purse that sent a live feed to video glasses inside her iPad head, so she wouldn't walk into anything. Written by women for men, with articles like "Would She Cheat?" and "3D Sexual Positions," Cosmo for Guys seems prepared to prey on the same fears of sexual inadequacy and relationship failure that regular Cosmo has made its bread and butter for years. Well done, Cosmo, well done. Continue reading at 'AdWeek'

[ AdWeek | 2011-08-01 00:00:00 UTC ]
News tagged with: #bryant park #clockwork apple #live feed

Other Publishing stories related to: 'Girl With iPad Head Helps Launch 'Cosmo for Guys' App'

Publishers still launching print magazines

Despite a troubled print advertising market, publishers still believe in the power of glossy paper and ink: They launched 114 magazines in the first half of 2012. That puts the year roughly on par with 2011, when 111 new titles appeared during the same period, according to online database... Continue reading at Crains New York

[ Crains New York | 2012-07-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #local advertising #american media #advertising side #ad dollars #ad pages

New app 'reinvents' London Encyclopaedia

A new app based on Pan Macmillan's The London Encyclopaedia is to be launched this week... Continue reading at The Bookseller

[ The Bookseller | 2012-07-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #app based #pan macmillan

Palgrave Pivot to launch in October

Palgrave Macmillan's new digital publishing initiative Palgrave Pivot will launch its first... Continue reading at The Bookseller

[ The Bookseller | 2012-07-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #palgrave macmillan

Two from Prowse for Head of Zeus

Head of Zeus has acquired two novels by Amanda Prowse, including Poppy Day which was previously... Continue reading at The Bookseller

[ The Bookseller | 2012-07-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #amanda prowse

Ebury launches SFF Del Rey imprint

Ebury's new science-fiction and fantasy imprint, Del Rey, which shares its name with the... Continue reading at The Bookseller

[ The Bookseller | 2012-07-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #fantasy imprint #del rey

Kobo to launch in Japan

Kobo will launch in Japan later this month, selling the Kobo Touch for ¥7,980 (£65).... Continue reading at The Bookseller

[ The Bookseller | 2012-07-02 00:00:00 UTC ]
More news stories like this |

New App Publishing Platform for Niche Publishers

While big-name magazines have held a presence on Apple’s Newsstand since its inception, small to medium-sized publishers have had a harder time breaking through. Continue reading at Folio Magazine

[ Folio Magazine | 2012-06-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #niche publishers #medium-sized publishers

Faber releases Shakespeare app

Faber's latest app, The Sonnets by William Shakespeare, has been released worldwide today via... Continue reading at The Bookseller

[ The Bookseller | 2012-06-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #latest app #william shakespeare

App Retention Increases, One-Time Usage Drops

As the app market evolves, a publisher’s success is measured less by the number of downloads and more by the engagement level and number of returning customers. Continue reading at Folio Magazine

[ Folio Magazine | 2012-06-28 00:00:00 UTC ]
More news stories like this |

Google Launches Nexus 7 Tablet Starting at $200

Google took a cue from Amazon's Kindle Fire announcing the Nexus 7 tablet optimized for content from Google Play including books, games, TV shows, movies, apps, and magazines. Continue reading at PC World

[ PC World | 2012-06-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #tv shows

Sage launches e-bookstore

Academic press Sage has launched an e-bookstore, part of its online social science platform Sage... Continue reading at The Bookseller

[ The Bookseller | 2012-06-21 00:00:00 UTC ]
More news stories like this |

Digital audiobook service launches

A new subscription-based digital audiobook service has launched with ambitions to double the... Continue reading at The Bookseller

[ The Bookseller | 2012-06-20 00:00:00 UTC ]
More news stories like this |

Head of Zeus acquires Ridpath

Head of Zeus has acquired a "fast-paced thriller", Conspiracy by crime writer Michael... Continue reading at The Bookseller

[ The Bookseller | 2012-06-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #fast-paced thriller

S&S launches online crime community

Simon & Schuster has launched new microsite The Dark Pages, intended to be an online crime... Continue reading at The Bookseller

[ The Bookseller | 2012-06-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #simon schuster

Would you believe Android tablet adoption is even with iPad?

I surely don't. Perhaps even I am too influenced by all the pro-Apple propaganda. But the figures come from a reasonably reliable source, Online Publishers Association, which puts US iPad adoption at 52 percent and Android at 51 percent. Okay, I'll pause so you can wipe off coffee, or whatever... Continue reading at Betanews

[ Betanews | 2012-06-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #reliable source #ll pause #kindle fire

More Tablet Owners Want Free Apps, With Ads, Instead of Paid

Both the number of people who use tablets and usage per tablet user are exploding. But tablet users' appetite for paid apps isn't following the trend. A new study commissioned by the Online Publishers Association found that 54% of tabl ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-06-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #free apps #tablet user #tablet users #study commissioned

Trewin made literary head at WME

Simon Trewin has been made head of the WME UK literary division, taking over the role vacated by... Continue reading at The Bookseller

[ The Bookseller | 2012-06-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #simon trewin

IDG Enterprise Marries First, Third-Party Data With Launch of Premium Data Services

IDG Enterprise looks to better serve their advertisers with the launch of its Premium Data Services, a portfolio of products that will integrate both first and third party data for ad clients looking to more deeply understand their target audiences. Continue reading at Folio Magazine

[ Folio Magazine | 2012-06-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #third-party data #ad clients #target audiences

What's Behind Amazon's Kindle App Tweak?

Today Amazon announced that it's improving the code behind its Kindle app for iOS and Android to allow support for graphic novels and children's illustrated comics. The iOS app is also being polished to alow better searches of your library of downloaded titles and to better fit the iPad's... Continue reading at Fast Company

[ Fast Company | 2012-06-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sparking speculation #kit eaton #fast company