Hearst's first iPad-only magazine, CFG: Cosmo for Guys, has just been released. And to promote it, they released this little video of a girl walking through Bryant Park in New York with her head replaced by iPads. It's a pretty nifty setup, with four iPads surrounding her head, all projecting the image of her head. The concept is by Thinkmodo, and the metaphor is clear: The app will help you get inside a girl's head. The thing was actually created by Clockwork Apple, which had to rig up a camera in the woman's purse that sent a live feed to video glasses inside her iPad head, so she wouldn't walk into anything. Written by women for men, with articles like "Would She Cheat?" and "3D Sexual Positions," Cosmo for Guys seems prepared to prey on the same fears of sexual inadequacy and relationship failure that regular Cosmo has made its bread and butter for years. Well done, Cosmo, well done. Continue reading at 'AdWeek'
[ AdWeek | 2011-08-01 00:00:00 UTC ]
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Booksellers including Foyles, Newham Books, Pages of Hackney and The Book Box will be among those... Continue reading at The Bookseller
[ The Bookseller | 2012-05-10 00:00:00 UTC ]
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For all his contributions to children's literature, Maurice Sendak, who died Tuesday at 83, struck a chord with 'Where the Wild Things Are,' a dark and vivid adventure in a daunting world beyond a child's bedroom.When my son Noah was little — no more than 2 years old — his favorite book... Continue reading at Los Angeles Times
[ Los Angeles Times | 2012-05-09 00:00:00 UTC ]
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Digital analytics provider comScore has extended its media measurement services to the smartphone with the launch of Mobile Metrix 2.0. Continue reading at Folio Magazine
[ Folio Magazine | 2012-05-09 00:00:00 UTC ]
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By the time Apple released the iPad in April of 2010, just four months after Steve Jobs first announced his "magical and revolutionary" new machines in San Francisco, traditional publishers had been overtaken by a collective delusion. They be ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-05-08 00:00:00 UTC ]
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The Reading Agency and the Publishers Association have launched a digital skills sharing... Continue reading at The Bookseller
[ The Bookseller | 2012-05-03 00:00:00 UTC ]
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Washington, D.C., May 2, 2012: Tata Consultancy Services (TCS), (BSE: 532540, NSE: TCS) a leading IT services, consulting, and business solutions organization, today announced the launch of its Digital Publishing Platform (DPP) at MarkLogic World 201 ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-05-02 00:00:00 UTC ]
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The Financial Times is preparing to kill off its iPad and iPhone app for good, signalling its final conversion from executable-app to web-app publishing. The news publisher launched a HTML5 web app and pulled its iOS app off iTunes Store in mid-2011 ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-05-01 00:00:00 UTC ]
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Corsair publisher James Gurbutt and editor Sarah Castleton are launching a "bijou imprint... Continue reading at The Bookseller
[ The Bookseller | 2012-04-30 00:00:00 UTC ]
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#ya imprint
Data gathered by Nielsen BookScan for The Daily Beast show many of the same titles are popular in American cities – but exceptions include 'Heaven Is For Real' and 'The Great Gatsby.' Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2012-04-30 00:00:00 UTC ]
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Two titles from Random House Children's Publishing imprint Bodley Head have made the... Continue reading at The Bookseller
[ The Bookseller | 2012-04-30 00:00:00 UTC ]
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Colin Midson, until recently an editor at Simon & Schuster, has launched a book... Continue reading at The Bookseller
[ The Bookseller | 2012-04-26 00:00:00 UTC ]
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Profile Books is re-inventing the “choose your own adventure” genre for the digital... Continue reading at The Bookseller
[ The Bookseller | 2012-04-26 00:00:00 UTC ]
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Cosmopolitan for Latinas will arrive on newsstands May 1, Hearst Magazines announced Wednesday, and it promises to show why the publisher has launched another print title at a time when many magazines are struggling to grow. The debut issue of the women's lifestyle spinoff will carry 52 pages of... Continue reading at Crains New York
[ Crains New York | 2012-04-26 00:00:00 UTC ]
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Schools and libraries specialist Raintree is launching into India with locally produced books... Continue reading at The Bookseller
[ The Bookseller | 2012-04-23 00:00:00 UTC ]
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You don't need a special reader to enjoy ebooks if you already own a smartphone or tablet. Continue reading at Stuff
[ Stuff | 2012-04-23 00:00:00 UTC ]
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Nature Publishing Group is trying to break into the future of scientific publishing with its new linked data platform—launched earlier this month; the new platform is designed to enrich search functions. Continue reading at Folio Magazine
[ Folio Magazine | 2012-04-19 00:00:00 UTC ]
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Faber has set up a new prize in memory of author Gordon Burn, alongside New Writing North and the... Continue reading at The Bookseller
[ The Bookseller | 2012-04-18 00:00:00 UTC ]
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Collins launched two new language and culture books centering on Market Focus country China at... Continue reading at The Bookseller
[ The Bookseller | 2012-04-18 00:00:00 UTC ]
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Faber has set up a new prize in memory of author Gordon Burn, alongside New Writing North and the... Continue reading at The Bookseller
[ The Bookseller | 2012-04-18 00:00:00 UTC ]
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Faber’s digital business Faber Factory, powered by Constellation, has launched the British... Continue reading at The Bookseller
[ The Bookseller | 2012-04-17 00:00:00 UTC ]
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