What's done to help sell standard books, but not to help sell books in translation? In a telling interview, Chad Post talks about differences in marketing. The post ‘Ghettoizing the Translations’: Chad Post on Marketing Books in Translation appeared first on Publishing Perspectives. Continue reading at 'Publishing Perspectives'
[ Publishing Perspectives | 2017-02-02 00:00:00 UTC ]
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PageJump's Raymond Calbay explains step-by-step how the company applied new media UX design principles and research to develop its book, Abroad Me. The post Applying UX Principles in Traditional Book Publishing appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-09-23 00:00:00 UTC ]
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Nature writer Robert Macfarlane has teamed up with artist Jackie Morris to create a picture book based on “lost” nature words. Macfarlane was one of several writers who wrote a letter of complaint to the Oxford University Press (OUP) after they cut nature words from the Oxford Junior Dictionary. Continue reading at The Bookseller
[ The Bookseller | 2015-09-22 00:00:00 UTC ]
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Donald Trump has something new to brag about. The leading Republican presidential contender and self-acknowledged nonexpert on foreign policy has a new book in the pipeline that might shed some... To view the full story, click the title link. Continue reading at Crains New York
[ Crains New York | 2015-09-22 00:00:00 UTC ]
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Oyster, an ebook subscription service inspired by Netflix and Spotify, is shuttering—and Google has scooped up its top execs.Oyster, the ebook subscription service and would-be Amazon competitor, is calling it quits. In a blog post published Monday, the Oyster team announced that, in the coming... Continue reading at Fast Company
[ Fast Company | 2015-09-22 00:00:00 UTC ]
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Children’s Books Ireland (CBI) is hoping to get kids across the country reading in October through the "Read Everywhere in 2015", campaign. For the campaign, also known as "Níl Turas Níos Fearr Ná Turas le Leabhar!" in Irish, CBI will run a range of activities, including a "The Danger is... Continue reading at The Bookseller
[ The Bookseller | 2015-09-22 00:00:00 UTC ]
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Lately, lots of traditional book authors have been writing comic books. What author do you wish would write a comic? Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-09-22 00:00:00 UTC ]
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Apple drives changes in behaviour like nobody else. What might the key announcements from the event mean for the ad industry?Like many Apple events before it, September’s event didn’t introduce any new technologies or products, but that’s not to say what was announced isn’t worth... Continue reading at The Guardian
[ The Guardian | 2015-09-22 00:00:00 UTC ]
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A Taiwanese coloring book and a Romanian thriller drawing 'Harry Quebert' comparisons are among the titles racking up international sales right now. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-09-22 00:00:00 UTC ]
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A sunny, blustery day gave Brooklyn a chance to show off its literary chops, with A-list panelists and celebs discussing the writing life and craft. The post At 10th Brooklyn Book Festival, Authors and Fans Share Literary Love appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-09-22 00:00:00 UTC ]
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Summary judgment motions were filed last week in a case in which three defunct ebook retailers claim that Apple's 2010 price-fixing conspiracy forced them out of business. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-09-22 00:00:00 UTC ]
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Author and defense attorney Dershowitz makes a case that Abraham, the first Jew, was also the first lawyer, and a good one at that. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-09-22 00:00:00 UTC ]
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Virtual reality is an extraordinarily hot topic right now in media and technology circles. We've seen some amazing developments in recent years, but for the purposes of marketers, technology has not caught up with needs. Beyond functioning, we need it to scale and affect consumer behavior. This... Continue reading at AdWeek
[ AdWeek | 2015-09-21 00:00:00 UTC ]
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French app BookWeather is a social network that rates books as you might describe the weather, that also offers a bespoke physical book subscription service. The post France’s BookWeather App Offer’s Unique Take on Book Discovery appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-09-21 00:00:00 UTC ]
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At the BISG Annual Meeting, S&S CEO Carolyn Reidy says publishers need to use metadata and social media to "connect books to what's going on in the world." Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-09-21 00:00:00 UTC ]
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Simon & Schuster's Threshold Editions will publish a new, untitled book by Donald Trump October 27. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-09-21 00:00:00 UTC ]
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With summer largely in the rearview mirror, marketers are attending conferences and generally revealing more media- and brand-related data. Here are nine of such stats that caught our eye last week. 1. During a Re/code podcast, BuzzFeed CEO Jonah Peretti said that more than 75 percent of his... Continue reading at AdWeek
[ AdWeek | 2015-09-21 00:00:00 UTC ]
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The National Book Awards will not run in 2015, The Bookseller can confirm. Cactus TV, which has produced the consumer-focused awards since the closure of Publishing News in 2008, said an update about a 2016 ceremony would be issued soon. Continue reading at The Bookseller
[ The Bookseller | 2015-09-19 00:00:00 UTC ]
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A book on the Amazon rainforest goes to Picador, Other Press’s Judith Gurewich buys Mincemeat, FSG acquires a debut picture book by novelist Mitali Perkins, and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-09-18 00:00:00 UTC ]
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Children's books boosting the global publishing industry. Here's what you need to know to capitalize on this opportunity. The post 3 Key Takeaways from the Nielsen Children’s Book Summit appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-09-18 00:00:00 UTC ]
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To listen to the Audio Book Club discussion of Between the World and Me, click the arrow on the player below. Continue reading at Slate
[ Slate | 2015-09-18 00:00:00 UTC ]
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