‘Ghettoizing the Translations’: Chad Post on Marketing Books in Translation

What's done to help sell standard books, but not to help sell books in translation? In a telling interview, Chad Post talks about differences in marketing. The post ‘Ghettoizing the Translations’: Chad Post on Marketing Books in Translation appeared first on Publishing Perspectives. Continue reading at 'Publishing Perspectives'

[ Publishing Perspectives | 2017-02-02 00:00:00 UTC ]
News tagged with: #translation appeared #marketing books #chad post #sell books

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Quvenzhane Wallis has a deal to write Children's books

An Oscar nominee at age 9, Quvenzhane Wallis is now getting an early start on a writing career. Continue reading at Stuff

[ Stuff | 2015-10-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #write children #early start #writing career


Watkins buys Cygnus Book Club

Watkins Media has purchased Cygnus Book Club, adding it to the company’s portfolio which includes publishing imprints. Watkins, which bought Watkins, Nourish, Angry Robot from Osprey last year and which will soon launch an imprint called Repeater books, also owns the Watkins Bookshop in Cecil... Continue reading at The Bookseller

[ The Bookseller | 2015-10-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #watkins media #angry robot #cecil court #digital platforms


New Twilight book swaps characters' genders

Twilight author Stephenie Meyer has today released a new book where the genders of the two main characters Edward Cullen and Bella Swan are reversed, Life and Death (Little, Brown). Continue reading at The Bookseller

[ The Bookseller | 2015-10-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #today released


Marketers Look to Diversify Their Online Spending, Survey Finds

Facebook's video ad service is gaining some traction with marketers, who are looking in general to spread ad dollars among more platforms, according to a recent study published by RBC Capital Markets in partnership with Ad Age.Of the 1,000 advertising professionals surveyed, about 11% felt... Continue reading at Advertising Age

[ Advertising Age | 2015-10-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #online spending #survey finds #investment perspective #25% felt #video ads #video advertising


Don’t Judge a Book By Its Cover, Judge it By Its Blurbs

The book blurb is one of the longest-running conventions in publishing and is largely a favor passed among writers and friends. But do they sell books? The post Don’t Judge a Book By Its Cover, Judge it By Its Blurbs appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-10-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book blurb #post don #sell books


Microsoft's insane Surface Book price means it will be left on the shelf

At today's event in New York, Microsoft put on an impressive show. We were -- ironically -- expecting some surprises, and the announcement of the Surface Book meant we weren't disappointed; this is, after all, "the ultimate laptop". The looks are striking. The specs are impressive. The price tag... Continue reading at Betanews

[ Betanews | 2015-10-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #revealed today #price tag #starting price #ultimate laptop


Logan wins Polari First Book Prize

Glasgow-based author Kirsty Logan has won the Polari First Book Prize 2015 for her short story collection, The Rental Heart and Other Fairytales (Salt Publishing). Now in its fifth year, the Polari First Book Prize celebrates the best debut books exploring the LGBT experience, whether through... Continue reading at The Bookseller

[ The Bookseller | 2015-10-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book prize #rental heart #lgbt experience


Heyday Books Founder to Retire

Malcolm Margolin, founder of Berkeley-based Heyday Books, will step down on December 31 after 41 years. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-10-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #malcolm margolin


Buy Books for Syria campaign a 'great success'

Waterstones has said its 'Buy Books For Syria' campaign has already been a “great success” after first few days. While the company could not yet give sales figures for how many titles customers had been bought under the appeal, Sandra Taylor, head of PR and events at Waterstones, said it... Continue reading at The Bookseller

[ The Bookseller | 2015-10-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #buy books #great success


Iran threatens Frankfurt book fair boycott over Rushdie speech

Minister says The Satanic Verses author’s scheduled address next week ‘crosses one of our red lines’Iran is threatening to boycott the forthcoming Frankfurt book fair because organisers have invited Salman Rushdie to deliver the keynote address at the opening press conference. In February 1989,... Continue reading at The Guardian

[ The Guardian | 2015-10-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #red lines #keynote address #supreme leader #satanic verses


Perseus Taps FedEx for Rapid Book Replishment

Beginning October 19, Perseus anticipates that outlets will receive shipments within an average of two days once books are sent from Perseus’s Jackson, Tenn. distribution center. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-10-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #distribution center


Market for medical graphic novels grows

The trend for medical graphic novels continues with Bloomsbury’s The Inflatable Woman by Rachael Ball. Continue reading at The Bookseller

[ The Bookseller | 2015-10-05 00:00:00 UTC ]
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Did Ben Bernanke really want to put bankers in jail? His book says no.

In an interview published in connection with Monday's release of his memoirs, former Federal Reserve Chairman Ben Bernanke casts his vote--retrospectively--for the prosecution of bankers and executives responsible for the recent financial meltdown. Although this wasn't within the Fed's... Continue reading at Los Angeles Times

[ Los Angeles Times | 2015-10-05 00:00:00 UTC ]
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In China, A New Literary Translation Publisher is Born

China's The Bookworm bookstore has launched a lit mag, a new writer's prize, and will begin publishing English translations of new Chinese novels next year. The post In China, A New Literary Translation Publisher is Born appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-10-05 00:00:00 UTC ]
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Indonesia’s Road to the Frankfurt Book Fair

John McGlynn of the Lontar Foundation discusses the decade-long journey Indonesia took to becoming the 2015 Guest of Honor at the Frankfurt Book Fair. The post Indonesia’s Road to the Frankfurt Book Fair appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-10-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post indonesia


This Infographic Has 10 Eye-Popping Marketing Stats From Advertising Week

Advertising Week XII, the Lollapalooza of marketing and media, brought with it a trove of data illustrating the growing mobile reach of social platforms Facebook, Google, Instagram and Snapchat. There was also no shortage of numbers revealed during the New York event affirming the impact of... Continue reading at AdWeek

[ AdWeek | 2015-10-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #embracing mobile #advertising week #ad business #adweek magazine


Let's talk about books

Books, books, books. The whole world is talking about books. Twitter, Facebook and even Instagram and Pinterest – my entire life is filled with people talking about books, the joy of reading and showcasing pictures of their latest purchases or publications. I socialise with publishing people and... Continue reading at The Bookseller

[ The Bookseller | 2015-10-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #love books #people talking #entire life #publishing people #tote bag


Candy Crush books to be published by Sphere

Little, Brown’s Sphere division will this autumn release two books based on the popular mobile game Candy Crush. Continue reading at The Bookseller

[ The Bookseller | 2015-10-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #autumn release #books based


HarperCollins signs three-book deal with Morpurgo

Michael Morpurgo has signed a three book deal with HarperCollins and the first new title will be published later this month. Eagle in the Snow, released 8th October (h/b, £12.99), was inspired by the true story of Henry Tandey, the most decorated British soldier of the First World War and the... Continue reading at The Bookseller

[ The Bookseller | 2015-10-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #michael morpurgo #book deal #true story #world war #marketing campaign


In Japan, a Gorgeous Library Leads to Garbage Books

When Tsutaya Bookstores partnered with the Takeo Library, the result was a stunning building that left only enough money to stock it with cast off books. The post In Japan, a Gorgeous Library Leads to Garbage Books appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-10-02 00:00:00 UTC ]
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