German publishers are pooling data to compete with Google and Facebook

German media's relationship with Google and Facebook has been fraught with tension. In the last nine months, eight of the 10 biggest publishing groups in Germany, including Axel Springer, have been pooling reader data from nearly 1,000 websites to create highly targeted, quality data segments which they can to better compete with the big platforms for advertising spend. The post German publishers are pooling data to compete with Google and Facebook appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-06-08 00:00:00 UTC ]
News tagged with: #facebook appeared #german publishers #german media #advertising spend

Other Publishing stories related to: 'German publishers are pooling data to compete with Google and Facebook'


What Can Heal the Publisher-Library Divide? Data

The best way to end the e-book standoff between publishers and libraries is to use data. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-12-20 05:00:00 UTC ]
More news stories like this | News stories tagged with: #libraries #e-book


After Ups and Downs, Facebook Referral Traffic to Publishers Stabilizes

Late last year, Facebook’s head of news partnerships, Campbell Brown, told any news publisher who would listen that publishers should Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-12-10 17:16:21 UTC ]
More news stories like this | News stories tagged with: #news partnerships #campbell brown #news publisher


After ups and downs, Facebook referral traffic to publishers stablizes

Late last year, Facebook’s head of news partnerships, Campbell Brown, told any news publisher who would listen that publishers should not rely on Facebook to play a major role in their business plans or strategies. Yet for most of this year, Facebook has acted as one of the most predictable... Continue reading at Digiday

[ Digiday | 2019-12-10 05:01:35 UTC ]
More news stories like this | News stories tagged with: #news partnerships #campbell brown #major role #referral traffic #news publisher


Remembering German Publisher Monika Schoeller

Longtime publisher of S. Fischer Verlag and patron of German literature, Monika Schoeller leaves behind a remarkable legacy in German book publishing The post Remembering German Publisher Monika Schoeller appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-11-26 14:38:00 UTC ]
More news stories like this | News stories tagged with: #longtime publisher #german literature #german book #german publisher


German publisher drops Extinction Rebellion's Roger Hallam over Holocaust comments

Extinction Rebellion leader Roger Hallam has been dropped by his German publisher Ullstein following remarks he made about the Holocaust.  Continue reading at The Bookseller

[ The Bookseller | 2019-11-21 01:04:37 UTC ]
More news stories like this | News stories tagged with: #roger hallam #german publisher


Google Vows to Keep Investing in Journalism in Search for Sustainable Publishing Models

During the Digital Media Asia 2019 conference held in Hong Kong in October, tech giant Google reiterated its support for Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-11-04 18:00:50 UTC ]
More news stories like this | News stories tagged with: #hong kong #digital media


WPP returns to growth and Facebook News offers publishers ‘free money’: Friday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters. You can get an audio version of this briefing on your Alexa device; sign up... Continue reading at Advertising Age

[ Advertising Age | 2019-10-25 10:25:54 UTC ]
More news stories like this | News stories tagged with: #profits fell #anthony crupi #silicon valley #final season #parting gift #hearst


Facebook News debuts with 'free money' for publishers

Facebook opened a news hub today, where it pays publishers to host their headlines and drive visitors to their websites as a way to make amends with the industry that has been battered by the rise of the social network and other platforms. CEO Mark Zuckerberg is due to host media partners at an... Continue reading at Advertising Age

[ Advertising Age | 2019-10-25 10:00:00 UTC ]
More news stories like this | News stories tagged with: #extensively covered #dark side #measure audiences #wide range #driving forces #machine learning #hearst


Facebook Reaches Deal With Wall Street Journal Publisher, Others for News Section

News Corp has reached a deal to let Facebook Inc. feature headlines from The Wall Street Journal and other Dow Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-10-21 14:49:53 UTC ]
More news stories like this | News stories tagged with: #news corp


Facebook Watch Updates Its Initiative of Partnering Publishers With Creators

Facebook provided an update on an initiative it is testing, in which it partnered up digital publishers with creators and public figures with established communities on the social network to create exclusive video content for its Facebook Watch video destination. The test began in the U.S.... Continue reading at AdWeek

[ AdWeek | 2019-10-15 16:45:31 UTC ]
More news stories like this | News stories tagged with: #public figures #digital publishers


Facebook hiding likes and video views could force publishers to shift strategies

Facebook is running an experiment to hide "like" counts and other public-facing social scores in select markets. The social network confirmed Friday that it started hiding like, reaction and video view counts in a limited test across the social network as part of an effort to improve the... Continue reading at Advertising Age

[ Advertising Age | 2019-09-27 20:39:27 UTC ]
More news stories like this | News stories tagged with: #measure theirself-worth #senior director #tech incubator #lack thereof #algorithm relies #trial system #changetheireditorial decisions #video-sharing app #ranking formula #emphasizing messages #viral videos #rival snapchat #ways rose #featuring images #recently begun


By hiding likes and video views, Facebook could force publishers to shift strategies

Facebook is running an experiment to hide "like" counts and other public-facing social scores in select markets. The social network confirmed Friday that it started hiding like, reaction and video view counts in a limited test across the social network as part of an effort to improve the... Continue reading at Advertising Age

[ Advertising Age | 2019-09-27 20:39:27 UTC ]
More news stories like this | News stories tagged with: #measure theirself-worth #senior director #tech incubator #lack thereof #algorithm relies #trial system #changetheireditorial decisions #video-sharing app #ranking formula #emphasizing messages #viral videos #rival snapchat #ways rose #featuring images #recently begun


Senators Question Education Publishers’ Data Collection Practices

An August 12 letter, signed by three senators raised concerns that the data harvested and maintained by digital educational publishers today “could pose a serious risk to students, parents, and educational institutions" if "stolen, collected, or sold without their permission or knowledge.” Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-08-20 04:00:00 UTC ]
More news stories like this | News stories tagged with: #educational institutions


Study: How Today’s News Publishers Can Use Data, Best Practices, and Test-and-Learn Tactics to Build Better Pay-Meters

The past half-decade has seen a digital subscription renaissance in the news publishing industry. Publishers are increasingly recognizing a market Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-08-13 17:00:55 UTC ]
More news stories like this | News stories tagged with: #news publishers #increasingly recognizing #news publishing


How Publishers Are Using Data to Transform Their Marketing Operations

Editor's note: This article was originally published as part of a Folio: Special Report on the state of data in publishing, but we have decided to open it up to a wider audience by publishing it below. To view the full report, click the link at the bottom. The rise of big data—and the ability... Continue reading at Folio Magazine

[ Folio Magazine | 2019-07-31 19:33:50 UTC ]
More news stories like this | News stories tagged with: #paying subscribers #b2b publications #hanley wood #phone calls #ll notice #free e-book #e-book #digital content #magazine publisher


Publishers: Let’s Get Real About Regulating Facebook

Yeah, that situation with the Parkland graduate was appalling. Here’s another Harvard kid who should have been sent packing: Mark Zuckerberg. Fifteen years ago, the entrepreneurial undergrad  was emailing a friend about the harvest of his proto social network, “The Face Book.” As revealed a few... Continue reading at Folio Magazine

[ Folio Magazine | 2019-06-21 14:07:05 UTC ]
More news stories like this | News stories tagged with: #ad sales #antitrust action #book app


The Week in Libraries: New Reader Survey Urges Publishers, Libraries to Bridge Their Data Gap

Among the stories making news this week: veteran bookseller and library advocate Tim Coates releases a reader-focused survey; more drama over Drag Queen Storytimes; and what to expect from all the talk of antitrust action in the tech sector. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-06-14 04:00:00 UTC ]
More news stories like this | News stories tagged with: #data gap #antitrust action #tech sector #bookseller #libraries


New Study Finds Google Receives an Estimated $4.7 Billion in Revenue from News Publishers’ Content

The News Media Alliance today published findings from a new study that analyzes how Google uses and benefits from news. Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-06-10 15:10:50 UTC ]
More news stories like this | News stories tagged with: #news publishers


Irish Supreme Court Rejects Facebook Bid to Block ECJ Data Case

The European Court of Justice (ECJ) will hear a landmark privacy case regarding the transfer of EU citizens’ data to Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-05-31 19:45:54 UTC ]
More news stories like this | News stories tagged with: #european court


Judge demands Facebook hand over data privacy records

Facebook will have to hand over emails and records related to how it handled the Cambridge Analytica scandal. In September, shareholders sued the company in order to obtain information pertaining to the leak. Today, a US judge sided with shareholders... Continue reading at Engadget

[ Engadget | 2019-05-31 19:12:00 UTC ]
More news stories like this | News stories tagged with: #records related #judge sided