German publishers are pooling data to compete with Google and Facebook

German media's relationship with Google and Facebook has been fraught with tension. In the last nine months, eight of the 10 biggest publishing groups in Germany, including Axel Springer, have been pooling reader data from nearly 1,000 websites to create highly targeted, quality data segments which they can to better compete with the big platforms for advertising spend. The post German publishers are pooling data to compete with Google and Facebook appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-06-08 00:00:00 UTC ]
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[ Editor & Publisher | 2019-06-10 15:10:50 UTC ]
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[ Editor & Publisher | 2019-05-31 19:45:54 UTC ]
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[ Engadget | 2019-05-31 19:12:00 UTC ]
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‘Linear cannot exist by itself’: OpenAP wants to help TV ad sellers contend with Google, Facebook

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[ Digiday | 2019-05-30 04:01:33 UTC ]
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Facebook's pivot to privacy will make data more powerful than ever

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[ Media Week | 2019-05-29 13:15:44 UTC ]
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[ Digiday | 2019-05-29 04:01:04 UTC ]
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[ AdWeek | 2019-05-23 23:00:44 UTC ]
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[ Editor & Publisher | 2019-05-21 15:02:38 UTC ]
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[ Baltimore Sun | 2019-05-14 18:20:00 UTC ]
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Google unveils new digital ad formats, and Facebook issues a warning

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[ Digiday | 2019-05-08 00:00:00 UTC ]
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