General Mills and Spredfast are announcing today that the consumer packaged goods giant has implemented the tech vendor's newly upgraded system to manage content publishing and consumer engagement across Facebook, Twitter, YouTube, Google+ and LinkedIn. The General Mills development underscores how the company has been ramping up its social media efforts for 37 brands including Pillsbury, Betty Crocker and Cheerios. "In the past year, we've made major steps to do two things," said Aaron Miller, social media and marketing specialist for the CPG firm. "One is to set in place brand foundations that enable success in social media. We've established that each brand needs a purpose—reasons for being that go beyond selling Cheerios. For example, the purpose for Betty Crocker is 'help make home.' It's not just about the product, but how to create rich content. The second big effort has been hiring people specifically with social and digital skill sets." Miller has brought in 15 staffers in the last 16 months, hiring from public relations agencies and other companies. His community managers help orchestrate social CRM, coupons and other offers via Facebook and Twitter as well as paid ads that promote content from the social communities. Some of General Mills' brands have followings that exceed one million, while the company is also getting its footing on emerging platforms like Instagram and Tumblr. "Our goal is to be in front of consumers with content that they like to see... Continue reading at 'AdWeek'
[ AdWeek | 2013-06-26 00:00:00 UTC ]
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Declining organic reach and increasingly demanding marketers have compelled publishers to spend more on branded-content distribution on Facebook. The post Declining Facebook reach squeezes publishers’ branded-content business appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-02-22 00:00:00 UTC ]
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Despite advertising woes, social media platforms remain a major resource for audience growth. The post Publishers Weigh In on the Paradox of Paid Social appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-02-21 00:00:00 UTC ]
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A change Facebook made to its branded-content guidelines has scrambled several publishers' distribution strategies. The post Facebook’s new branded-content guidelines will force some publishers to abandon a business model appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-02-12 00:00:00 UTC ]
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We talked to New York’s former First Lady about her newest project, New York Makers. The post Silda Wall Spitzer Tells Us Why She Launched a Publishing Brand appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-02-08 00:00:00 UTC ]
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Author and founder of the BuyMeOnce website Tara Button was a shopaholic until she fell in love with a Le Creuset pot. Now disposable is a dirty wordForget retail therapy. It’s so yesterday. Avoiding frequent visits to the shops is a better way to serenity, claims a book published this week,... Continue reading at The Guardian
[ The Guardian | 2018-02-04 00:00:00 UTC ]
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Blackadder actor Tony Robinson has expressed his anger at Bristol councillors over their plans to close 17 of the city's libraries, calling them "stupid bastards" on social media. Continue reading at The Bookseller
[ The Bookseller | 2018-02-02 00:00:00 UTC ]
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Publishers were able to make decent money on Facebook by making and selling custom videos for advertisers, but that could soon change. The post Facebook news-feed changes will cut into publishers’ branded-content revenue appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-01-22 00:00:00 UTC ]
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Mark Zuckerberg says he wants to ensure Facebook is good for people’s wellbeing – but its business model remains unalteredWhen Facebook announced it was tuning out publishers and brands to focus on friends, family and “meaningful interactions”, my immediate response was relief. I desperately... Continue reading at The Guardian
[ The Guardian | 2018-01-15 00:00:00 UTC ]
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In 2017 the marginal growth was propelled not by breakout bestsellers, but by undervalued—perhaps literally—midlist writers. Continue reading at The Bookseller
[ The Bookseller | 2018-01-15 00:00:00 UTC ]
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Facebook said today it will tweak the algorithms that control content in users’ news feeds to show more things that have been shared by friends and family, and less content from advertisers and publishers. The news feed, CEO Mark Zuckerberg said, will show less “passive content” that invites... Continue reading at Fast Company
[ Fast Company | 2018-01-12 00:00:00 UTC ]
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Mark Zuckerberg is upending the News Feed, what people see on Facebook every day, in a way that will boost posts from friends, while downplaying messages from brands and media companies, even video posts.The Facebook CEO announced the changes on the social network on Thursday evening, and it... Continue reading at Advertising Age
[ Advertising Age | 2018-01-12 00:00:00 UTC ]
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After more than a decade of visits to CES, the tech-focused publisher will help Vogue, Allure and Bon Appetit show off their tech-y sides to advertisers. The post Why Wired is hosting its Conde Nast sister brands at CES this year appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-01-09 00:00:00 UTC ]
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Photographer Terry Richardson, whose often risqu images have been featured in A-list fashion magazines as well as in ad campaigns for leading fashion brands, is under investigation by the New York Police Department, according to a report that appears in this morning's Daily News. The paper's... Continue reading at Advertising Age
[ Advertising Age | 2018-01-03 00:00:00 UTC ]
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In an article published today in TechCrunch, US Representative Rick Crawford called for a change in how elected officials engage with their constituents on social networks. He compared current options like Facebook and Twitter to a constituent trying... Continue reading at Engadget
[ Engadget | 2017-12-29 00:00:00 UTC ]
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Internet giants such as Facebook and Twitter have limited legal obligations, but what could Britain do to make them act?Hosts, not publishers?Currently, social media firms including Facebook, YouTube and Twitter operate as hosts, rather than publishers, in the UK. As such, they are exempt from... Continue reading at The Guardian
[ The Guardian | 2017-12-13 00:00:00 UTC ]
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Storify, the beloved digital publishing tool that allowed writers to chronologically arrange social media posts, will soon be no more. The curation service will go offline May 16, 2018, the company announced today. For those who have used the service and want to preserve that content, they’ll... Continue reading at Fast Company
[ Fast Company | 2017-12-12 00:00:00 UTC ]
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Snap announced recently that it planned to separate feeds from real-life friends from those of publishers and influencers. For brands, this is a rude awakening.It's clear social media has changed the roles of friends, just like it's changed the role of brands. The average person on Facebook has... Continue reading at Advertising Age
[ Advertising Age | 2017-12-04 00:00:00 UTC ]
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The 'new influencers,' a panel in Montréal's professional program asserted, are the ones who can reach consumer-readers where they live. The post Talking About the ‘New Influencers’: Social Media Specialists and Canadian Publishing appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-11-27 00:00:00 UTC ]
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Egmont and the Mr Men and Little Miss brand owner, Sanrio, have introduced an “ingenious” new character to the universe, Little Miss Inventor. Continue reading at The Bookseller
[ The Bookseller | 2017-11-23 00:00:00 UTC ]
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Longtime publishing industry editor turned 'O' books editor Leigh Haber explains the method behind the Favorite Books of 2017 list at Oprah's magazine. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-11-22 00:00:00 UTC ]
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