Gap Is Accused of Sexist Email Campaign in U.K.

Gap has come under fire in the U.K. for a sexist marketing campaign that labels a little girl a "social butterfly" and a small boy a "little scholar."The email campaign to promote "first big day" at school styles for toddlers was spotted by Let Toys Be Toys, an online group that lobbies the U.K. toy and publishing industries not to limit children's interests by gender.@LetToysBeToys tweeted, "For anyone who thinks that sexist marketing to children isn't a problem ... Really @UKGap?" Popular British children's author Malorie Blackman responded on Twitter, "What the actual hell?" Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2016-08-03 00:00:00 UTC ]

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Cowell and BookTrust reveal pairings for Pass The Pen campaign

BookTrust Represents and Children's Laureate Cressida Cowell have revealed the pairings for #PassThePen, a social media campaign designed to help promote visibility, champion new voices and generate book sales for emerging authors and illustrators of colour. Continue reading at The Bookseller

[ The Bookseller | 2020-11-12 00:41:21 UTC ]
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Oxford Dictionaries amends 'sexist' definitions of the word 'woman'

Publisher labels ‘bitch’ as offensive but fails to satify some equality campaigners Oxford University Press has updated its dictionaries’ definitions of the word “woman” following an extensive review triggered by equality campaigners.Among the updates to Oxford Dictionaries’ definitions is the... Continue reading at The Guardian

[ The Guardian | 2020-11-07 18:43:46 UTC ]
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PRH 'disappointed' as gender pay gap widens

Penguin Random House has said it is “disappointed” after the company's gender pay gap widened by 2.1% over the past year, but insists new initiatives mean it is making long-term progress. Continue reading at The Bookseller

[ The Bookseller | 2020-11-05 11:01:34 UTC ]
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Bourne unites authors in bookshop support campaign

Author Holly Bourne has launched a campaign to support bookshops during lockdown, involving more than 300 writers so far. Continue reading at The Bookseller

[ The Bookseller | 2020-11-05 06:38:02 UTC ]
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Support builds for Adeola’s illustrator credits campaign

More than 500 authors and illustrators have signed a letter by illustrator Dapo Adeola asking the BBC and the wider media to credit illustrators. Continue reading at The Bookseller

[ The Bookseller | 2020-11-03 17:24:53 UTC ]
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S&S launches regional campaign for Thomas' Firewatching

Simon & Schuster is launching a billboard campaign in Sheffield to promote Russ Thomas' debut novel Firewatching. Continue reading at The Bookseller

[ The Bookseller | 2020-11-02 11:36:23 UTC ]
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Measurement startup looks to fill gaps left by Nielsen and Comscore

HyphaMetrics, which enters the marketplace with $2 million investment, says it can measure down to the individual level and across linear, streaming and gaming devices. Continue reading at Advertising Age

[ Advertising Age | 2020-11-02 10:30:00 UTC ]
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Pluto launches pre-order campaign supporting immigrant welfare body

Pluto has launched a pre-order campaign which helps raise funds for the Joint Council for the Welfare of Immigrants. It comes ahead of the publication of The Truth About Modern Slavery by Emily Kenway in January next year. Continue reading at The Bookseller

[ The Bookseller | 2020-10-26 00:21:20 UTC ]
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Workman Launches Campaign to Support Indie Bookstores

Workman Publishing has launched a campaign to encourage readers to buy books from their local independent bookstore this holiday season, under the slogan. "Shop Local NOW, So You Can Shop Local FOREVER." Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-10-22 04:00:00 UTC ]
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Rollout of Boxed Out Campaign Questioned at GLIBA Meeting

Great Lakes Independent Booksellers Association members raised concerns during its annual membership meeting about the strategy behind the rollout to the ABA's Boxed Out marketing campaign. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-10-21 04:00:00 UTC ]
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How an Agency Cut Through ‘Purpose Clutter’ With Its Bookstore Campaign Trolling Amazon

In this David-versus-Goliath battle, mom-and-pop bookstores wrapped themselves in Amazon's familiar brown cardboard as a protest against the retail giant and a plea to shop local. The Instagram-ready stunt, with Amazon lookalike boxes covered in sick literary burns and topical quips, came... Continue reading at AdWeek

[ AdWeek | 2020-10-19 20:06:41 UTC ]
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Hay 'will not return to Abu Dhabi while sheikh accused of assault remains minister'

The Hay Festival has said it will not return to Abu Dhabi while Sheikh Nahyan bin Mubarak Al Nahyan, the Emirates minister of tolerance, remains in his post. Continue reading at The Bookseller

[ The Bookseller | 2020-10-18 17:10:59 UTC ]
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Barnes & Noble warns customers about cyberattack in new email alert

The company said that email addresses, physical addresses, and phone numbers were all potentially exposed, although payment information is said to be safe. Soon after Barnes & Noble apologized for a “serious network issue” that affected some users of its website and people trying to load... Continue reading at Fast Company

[ Fast Company | 2020-10-15 14:16:35 UTC ]
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ABA Kicks Off New Marketing Campaign

As Amazon's yearly two-day sales initiative, Prime Day, winds down on Wednesday, the ABA is launching a new marketing campaign, Boxed Out, that features provocative installations in front of six independent bookstores urging readers to avoid Amazon and shop local. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-10-14 04:00:00 UTC ]
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Amazon Publishing launches first UK ad campaign for celeb author

Amazon Publishing is launching its first ever ad campaign for a celebrity in the UK, rolling out digital signage across 100 London bus stops for essay collection Nothing Like I Imagined by US actress Mindy Kaling. Continue reading at The Bookseller

[ The Bookseller | 2020-10-13 00:14:33 UTC ]
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Amazon accused of anti-competitive practices by US subcommittee

Amazon has been accused of anti-competitive practices in a scathing report into US tech giants by Democratic politicians. The online retailer has rebutted the claims. Continue reading at The Bookseller

[ The Bookseller | 2020-10-07 18:02:09 UTC ]
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Cowell launches campaign to highlight children's authors and illustrators of colour

A campaign designed to help create visibility and generate book sales for emerging children's authors and illustrators of colour has been launched by BookTrust Represents and Waterstones children’s laureate Cressida Cowell. Continue reading at The Bookseller

[ The Bookseller | 2020-10-05 01:01:07 UTC ]
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Nielsen Introduces Database Designed to Measure Ad Campaign Effectiveness

Key Insight: Demand for more accountability and transparency has been loud for years, and cuts to ad budgets during the pandemic have made it louder. Today, global measurement and data analytics firm Nielsen is rolling out a new tool called Nielsen Compass, which matches audience levels across... Continue reading at AdWeek

[ AdWeek | 2020-09-17 12:00:07 UTC ]
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Mackesy illustrations to feature in PHE mental health campaign

Illustrations by Charlie Mackesy are to appear in a Public Health England video, as part of a campaign encouraging better mental health in young people, children and their parents. Continue reading at The Bookseller

[ The Bookseller | 2020-09-14 20:59:22 UTC ]
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