Gap Is Accused of Sexist Email Campaign in U.K.

Gap has come under fire in the U.K. for a sexist marketing campaign that labels a little girl a "social butterfly" and a small boy a "little scholar."The email campaign to promote "first big day" at school styles for toddlers was spotted by Let Toys Be Toys, an online group that lobbies the U.K. toy and publishing industries not to limit children's interests by gender.@LetToysBeToys tweeted, "For anyone who thinks that sexist marketing to children isn't a problem ... Really @UKGap?" Popular British children's author Malorie Blackman responded on Twitter, "What the actual hell?" Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2016-08-03 00:00:00 UTC ]

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cOAlition S accuses Springer Nature of ‘stalling progress’

Research funder consortium cOAlition S has accused publisher Springer Nature of “a tactic to stall progress”, in a robust response to the publisher’s open letter on transformative journals, sent earlier today. Continue reading at The Bookseller

[ The Bookseller | 2019-12-16 23:05:01 UTC ]
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Bertrams rolls out festive 'believe in books' campaign

Bertrams has unveiled its Christmas campaign, with the tagline "Believe in Books" as the wholesaler heads into the festive trading period. Continue reading at The Bookseller

[ The Bookseller | 2019-12-16 14:27:10 UTC ]
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Author campaigns to save Yorkshire's Red House

A campaign is under way to save historic literary site the Red House, in West Yorkshire, which has links to Charlotte Brontë. Continue reading at The Bookseller

[ The Bookseller | 2019-12-15 16:14:43 UTC ]
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PRH Uses UK Designer for Holiday Campaign, Adds 300,000 Books to Donation

Penguin Random House has a new UK-built D2C holiday gift selector, and ups its donation to longtime charity partner First Book. The post PRH Uses UK Designer for Holiday Campaign, Adds 300,000 Books to Donation appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-12-05 08:30:52 UTC ]
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BBC accused of 'sidelining' Bernardine Evaristo after historic Booker win

Booker Prize-winning author Bernardine Evaristo has criticised the BBC for labelling her "another author" whilst describing her double-win with Margaret Atwood, with Evaristo’s agent calling on the broadcaster to apologise for "their erasure of her historic achievement". Continue reading at The Bookseller

[ The Bookseller | 2019-12-04 07:00:55 UTC ]
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PRH US teams with London agency for Christmas campaign

London based-agency Anyways Creative has partnered with Penguin Random House US to launch a ‘Books Make Us Better’ campaign in the New York subway, ahead of the festive trading season. Continue reading at The Bookseller

[ The Bookseller | 2019-12-02 05:17:04 UTC ]
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New Edelweiss Tool Will Create Personalized Emails

Edelweiss360 is a bookstore-to-consumer marketing tool that will allow booksellers to create and send store-branded, personalized emails to customers based on individual purchase behavior and staff knowledge of customers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-12-02 05:00:00 UTC ]
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HarperCollins releases 2019 gender pay gap with 'progress being made'

HarperCollins is closing its gender pay gap with the median difference reducing from 10.2% to 8.8% in its latest filing. Continue reading at The Bookseller

[ The Bookseller | 2019-11-28 11:20:07 UTC ]
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Hachette gender pay gap report: 'moving in the right direction'

Hachette UK has reported on its gender pay gap for 2019, revealing it has made some progress in closing the gender data gap in its core publishing divisions after increasing the number of higher paid women in its upper echelons. Continue reading at The Bookseller

[ The Bookseller | 2019-11-28 05:24:24 UTC ]
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MCB picks up mental health campaigner Devon's exam guide

Macmillan Children’s Books has picked up an "accessible, friendly, informative and fun" exam guide backed with expert research from mental health campaigner Natasha Devon. Continue reading at The Bookseller

[ The Bookseller | 2019-11-22 05:40:01 UTC ]
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When impeachment and the campaign collide

Yesterday morning, Gordon Sondland, the Trump donor turned US ambassador to the European Union, gave explosive testimony in the impeachment inquiry—directly tying the president and his top allies, including Mikes Pence and Pompeo, to the Ukraine scandal. Comparisons to John Dean’s testimony that... Continue reading at Columbia Journalism Review

[ Columbia Journalism Review | 2019-11-21 12:58:24 UTC ]
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Atwood and Taddeo campaigns win BMS awards

Campaigns for Margaret Atwood's The Testaments (Vintage) and Lisa Taddeo's Three Women (Bloomsbury) were among the winners at the Book Marketing Society Awards last night. Continue reading at The Bookseller

[ The Bookseller | 2019-11-21 01:07:50 UTC ]
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Employees Say Hearst is Running a Classic Union-Busting Campaign

Last Monday, staff at two dozen subsidiaries of the Hearst Magazines media conglomerate announced their intention to unionize with the Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-11-20 18:30:06 UTC ]
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CILIP pushes for library support in election campaign

CILIP, the Chartered Institute of Library and Information Professionals, is leading a campaign calling for politicians to make local libraries a big election issue. Continue reading at The Bookseller

[ The Bookseller | 2019-11-05 17:51:40 UTC ]
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Phoebe Waller-Bridge set for rare public appearance as Sceptre unveils Fleabag campaign

Phoebe Waller-Bridge will make a rare public appearance to discuss Fleabag: The Scriptures as Sceptre unveils its ambitious marketing and publicity plans for the hotly tipped scripts. Continue reading at The Bookseller

[ The Bookseller | 2019-11-04 12:32:19 UTC ]
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Bowden awarded honorary degree for Edinburgh literary campaigns

Ali Bowden, director of Edinburgh UNESCO City of Literature Trust, has been handed an honorary degree from Edinburgh Napier University. Continue reading at The Bookseller

[ The Bookseller | 2019-11-04 09:21:18 UTC ]
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Sceptre unveils Fleabag publicity campaign

9AM TUE EMBARGO Sceptre has unveiled its ambitious marketing and publicity plans for the hotly tipped "Fleabag" scripts including a rare public appearance of Phoebe Waller-Bridge at the Southbank Centre, a writer's bursary at Soho Theatre and the installation of a Fleabag Café. Continue reading at The Bookseller

[ The Bookseller | 2019-11-04 01:17:38 UTC ]
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Great School Libraries: A UK Campaign Promoting An Essential Service

Get involved in the Great School Libraries campaign to promote an essential service in UK schools. Continue reading at Book Riot

[ Book Riot | 2019-11-01 10:34:56 UTC ]
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HarperCollins partners with The Sun in free books for schools campaign

HarperCollins and newspaper The Sun have partnered up to hand out two million free books to school children across England, Wales and Northern Ireland. Continue reading at The Bookseller

[ The Bookseller | 2019-10-31 18:36:19 UTC ]
More news stories like this | All news stories tagged with: #free books #harpercollins #northern ireland #school children #harpercollins partners