Gap Is Accused of Sexist Email Campaign in U.K.

Gap has come under fire in the U.K. for a sexist marketing campaign that labels a little girl a "social butterfly" and a small boy a "little scholar."The email campaign to promote "first big day" at school styles for toddlers was spotted by Let Toys Be Toys, an online group that lobbies the U.K. toy and publishing industries not to limit children's interests by gender.@LetToysBeToys tweeted, "For anyone who thinks that sexist marketing to children isn't a problem ... Really @UKGap?" Popular British children's author Malorie Blackman responded on Twitter, "What the actual hell?" Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2016-08-03 00:00:00 UTC ]

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Two Roads lights up Glasgow for Billy Connolly campaign

Two Roads has lit up Glasgow with images of Billy Connolly to mark the launch of Tall Tales and Wee Stories. Continue reading at The Bookseller

[ The Bookseller | 2019-10-17 02:57:12 UTC ]
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Hachette award nominations for Ethnicity Pay Gap report and flexible working

Hachette UK has been nominated for two HR awards, recognising its Ethnicity Pay Gap report and flexible working policies. Continue reading at The Bookseller

[ The Bookseller | 2019-10-08 14:50:34 UTC ]
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Caroline Criado Perez's gender data gap 'exposé' takes £25k Royal Society Science Book Prize

Feminist campaigner Caroline Criado Perez’s "exposé" on the gender data gap, Invisible Women (Chatto & Windus), has scooped the £25,000 Royal Society Science Book Prize. Continue reading at The Bookseller

[ The Bookseller | 2019-09-23 14:17:51 UTC ]
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Huge tour for Nadiya Hussain memoir as Headline unveils 'unmissable' campaign

Headline has announced an “unmissable” campaign for Nadiya Hussain’s first memoir Finding My Voice, including a huge national theatre tour. Continue reading at The Bookseller

[ The Bookseller | 2019-09-23 13:51:40 UTC ]
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Headline Home buys book on 'orgasm gap'

Headline Home has bought a book on the "orgasm gap" from psychosexologist Dr Karen Gurney. Continue reading at The Bookseller

[ The Bookseller | 2019-09-18 17:04:25 UTC ]
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David Cameron publication day: Former PM hits campaign trail as HarperCollins hails pre-order success

David Cameron marked publication day of his autobiography today with a flurry of high profile interviews as HarperCollins hails the success of his memoir.  Continue reading at The Bookseller

[ The Bookseller | 2019-09-18 16:43:56 UTC ]
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BookTrust to deliver 700,000 free books to schools as Time to Read campaign kicks off

BookTrust will deliver 700,000 free books to every school starter as part of the annual Time to Read campaign this week.  Continue reading at The Bookseller

[ The Bookseller | 2019-09-16 12:05:14 UTC ]
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S&S UK Children's launches Love Your Library campaign with Peters

Simon & Schuster Children’s UK is partnering with specialist book suppliers Peters to launch the ‘Love Your Library’ campaign, supported by the Great School Libraries campaign, the School Library Association, CILIP and CILIP’s School Libraries Group. Continue reading at The Bookseller

[ The Bookseller | 2019-09-11 18:20:15 UTC ]
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Librarians Launch National Campaign to Oppose Macmillan’s Library E-book Embargo

“ALA’s goal is to send a clear message to Macmillan CEO John Sargent,” said ALA executive director Mary Ghikas, announcing the launch of a national e-book advocacy campaign. "Libraries have millions of allies out there, and we’re inviting them to take action.” Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-09-11 04:00:00 UTC ]
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TV and radio plans revealed for Billy Connolly's first ever book publicity campaign

Two Roads will head up Sir Billy Connolly’s first ever book publicity campaign for Tall Tales and Wee Stories.   Continue reading at The Bookseller

[ The Bookseller | 2019-09-09 13:05:19 UTC ]
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Roffey launches PR campaign Crowdfunder for next novel

Author Monique Roffey has launched a Crowdfunder campaign to help finance the PR campaign for her next novel.  Continue reading at The Bookseller

[ The Bookseller | 2019-09-05 05:28:08 UTC ]
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Essex library campaigners prepare for action as 1,600 back petition to stop volunteer service

Library campaigners in Essex are gearing up for a county wide day of action next month, as more than 1,600 people sign a petition against plans for volunteers to run some facilities.  Continue reading at The Bookseller

[ The Bookseller | 2019-08-28 05:47:04 UTC ]
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Sea-weed? Boston seafood chain celebrates legal pot with trippy campaign: Marketer's Brief

Welcome to the latest edition of Marketer's Brief, a quick take on marketing news, moves and trends from Ad Age's reporters and editors. Send tips/suggestions to [email protected]. A Boston-area seafood chain is giving new meaning to baked fish. Legal Sea Foods is celebrating the legalization... Continue reading at Advertising Age

[ Advertising Age | 2019-08-21 19:13:12 UTC ]
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Rare Jane Austen letter saved as public campaign raises £10k

Jane Austen’s House Museum has saved a section of a letter by Jane Austen after “an outpouring of generosity from the public” saw £10,000 raised in six weeks. Continue reading at The Bookseller

[ The Bookseller | 2019-08-21 07:48:21 UTC ]
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Essex library campaigners urge community groups to withdraw help

Essex library campaigners are warning community groups could face an “unsustainable burden” of nearly £50,000 a year if they choose to run a local library service - and are calling on more to withdraw their offers to run local libraries. Continue reading at The Bookseller

[ The Bookseller | 2019-08-19 21:57:18 UTC ]
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Frankfurter Buchmesse Announces Centerpiece Event for ‘Create Your Revolution’ Campaign

In looking for 'solutions and people who make a positive difference,' Frankfurt this year is assembling speakers on challenge and change. The post Frankfurter Buchmesse Announces Centerpiece Event for ‘Create Your Revolution’ Campaign appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-08-16 10:43:08 UTC ]
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Quarto bolsters campaigns and marketing team with Basset and Price

The Quarto Group has appointed Viviane Basset and Dannie Price to its UK campaigns and marketing team. Continue reading at The Bookseller

[ The Bookseller | 2019-08-15 16:04:41 UTC ]
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UK’s Publishers Association Leads ‘Axe the Reading Tax’ Campaign

With Brexit looming larger as the UK's new government takes charge, the publishing industry steps up its drive to drop the VAT on digital reading. The post UK’s Publishers Association Leads ‘Axe the Reading Tax’ Campaign appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-08-12 05:30:59 UTC ]
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Filling the B&T-Shaped Gap

Various industry members are working to ensure that B&T’s withdrawal from trade wholesaling will not disrupt the fall selling season. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-08-02 04:00:00 UTC ]
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Campaign to launch diversity charity for children's books kicks off

Non-profit organisation We Need Diverse Books has kicked off its campaign to launch a UK branch to improve diversity and representation in children’s books, as Knights Of co-founder Aimée Felone said the project needs industry-wide support. Continue reading at The Bookseller

[ The Bookseller | 2019-07-30 15:42:06 UTC ]
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