The Future of TV Briefing this week reviews the flurry of activity on the TV ad measurement front since the summer when the Media Rating Council stripped Nielsen of its accreditation and NBCUniversal opened the doors to alternative providers. The post Future of TV Briefing: How the TV ad measurement landscape has changed since summer appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2021-11-24 05:01:00 UTC ]
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As one bounces from panel to panel during Advertising Week collecting lanyards, it’s hard not to notice that the digital advertising world is a bit defensive. While the medium’s share of the ad revenue pie continues to grow, the Web continues to pull in more than its fair share of direct... Continue reading at AdWeek
[ AdWeek | 2012-10-04 00:00:00 UTC ]
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There’s no question about it—mobile traffic is booming as people spend more time hunched over their little screens. For magazines, it represents an opportunity to capture more readers and try to convert them to paying ones. But advertising on small screens hasn’t kept up. Research by Flurry... Continue reading at AdWeek
[ AdWeek | 2012-10-01 00:00:00 UTC ]
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The social video firm Sharethrough wants to help brands run video ads that don't look like video ads. The company, which claims to be able to help advertisers get their ads viewed all over the Web through placements within editorial content rather than paid ad placements (like pre-rolls), has... Continue reading at AdWeek
[ AdWeek | 2012-09-26 00:00:00 UTC ]
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Faber has announced a raft of new appointments, and a change in structure, as it seeks to "... Continue reading at The Bookseller
[ The Bookseller | 2012-09-25 00:00:00 UTC ]
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#future growth
The Bookseller Association’s president Patrick Neale has said the need to change the... Continue reading at The Bookseller
[ The Bookseller | 2012-09-18 00:00:00 UTC ]
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#bookseller association
When a slide showing eight book covers popped up in Jeff Bezos’s presentation on Thursday, Jennifer 8. Lee--who was following along on a live blog from New York City--gasped. The books are part of Amazon’s new Kindle Serials format, and she published three of them: Hacker Mom, The Many Lives of... Continue reading at Fast Company
[ Fast Company | 2012-09-08 00:00:00 UTC ]
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After crossing the 20 million user threshold last week, On Friday, the social magazine Flipboard is looking to capture the imagination of brands by elevating tablet advertising. To that end, Flipboard has unveiled a new digital magazine-like ad treatment for Levi's, which blends elements of... Continue reading at AdWeek
[ AdWeek | 2012-09-07 00:00:00 UTC ]
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The battle to keep online advertising yields and returns high in a market of infinite volume and little scarcity rages on. But some publishers are deciding that it's not their fellow broadcasters, magazines and newspaper who are the problem but t ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-09-04 00:00:00 UTC ]
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As the start of the student year approaches, academic booksellers have been warned that shunning... Continue reading at The Bookseller
[ The Bookseller | 2012-08-28 00:00:00 UTC ]
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Analysts have predicted that this Christmas could herald a "real step change" for... Continue reading at The Bookseller
[ The Bookseller | 2012-08-24 00:00:00 UTC ]
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Bestselling authors Cormac McCarthy, Walter Isaacson, the late Nora Ephron, and Jennifer Egan are among the many authors represented by ICM Partners, whose book sales are boosted by the adaptation of their work to film and television, all under the watchful eyes of agents Ron Bernstein, Josie... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-08-17 00:00:00 UTC ]
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John Wiley & Sons is changing the way it licenses journals published under its Open Access... Continue reading at The Bookseller
[ The Bookseller | 2012-08-14 00:00:00 UTC ]
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#open access
Waterstones has issued new advice to its bookstores on running author events, after concern that... Continue reading at The Bookseller
[ The Bookseller | 2012-08-01 00:00:00 UTC ]
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Random House US has launched a television division, formed in partnership with fellow Bertelsmann... Continue reading at The Bookseller
[ The Bookseller | 2012-07-26 00:00:00 UTC ]
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#random house
Retailers say the summer’s mixed weather is giving book sales a lift, with Nielsen BookScan... Continue reading at The Bookseller
[ The Bookseller | 2012-07-23 00:00:00 UTC ]
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Foyles and Blackwell bookshops have reported sales and footfall increases following their... Continue reading at The Bookseller
[ The Bookseller | 2012-07-04 00:00:00 UTC ]
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#reported sales
Another big magazine company is looking to ad tech to make its online ad inventory more valuable. Six months after Conde Nast launched a private ad marketplace to increase the sell-through of its online ad space without opening it up to public ad e ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-06-27 00:00:00 UTC ]
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#magazine websites
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The Libel Reform Campaign is calling on supporters to make a "final push for a truly fair... Continue reading at The Bookseller
[ The Bookseller | 2012-06-25 00:00:00 UTC ]
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Retailers and publishers are predicting a grey summer, with Cornerstone’s E L James... Continue reading at The Bookseller
[ The Bookseller | 2012-06-22 00:00:00 UTC ]
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Both the number of people who use tablets and usage per tablet user are exploding. But tablet users' appetite for paid apps isn't following the trend. A new study commissioned by the Online Publishers Association found that 54% of tabl ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-06-19 00:00:00 UTC ]
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#free apps
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