Fusion is launching an initiative today with the hashtag #DearNextPresident, asking Americans—with a sharp focus on young, diverse groups—what issues they want President Barack Obama's successor to focus on. And contenders like Hillary Clinton, Donald Trump, Carly Fiorina and Bernie Sanders could probably learn from the media player's wide social strategy. The publisher will collect answers via Facebook, Twitter, Instagram and Snapchat until the presidential election in November 2016. To push the endeavor wide, spots featuring Salma Hayek, Kristen Bell, Rachel Bilson and other celebrities will run on Fusion TV, various digital platforms and over-the-top video channels. The effort will also entail offline activations to create buzz in cities like New York, Los Angeles, Miami and Boulder, Colo., where young people will be asked to complete the phrase "Dear Next President, I wish you would...." The project is the latest brainchild of Hillary Frey, Fusion executive editor, who has been cultivating a "news junkie" audience among Gen Y readers since she joined the company several months ago. Many people considered 2012 to be the first hashtag election, and Fusion's campaign underscores the new reality for politicians who want to connect with young voters. The difference in this election is candidates have to go through many more social channels than they did four years ago. Some contenders have been quick to bring their message to platforms ranging from Twitter to... Continue reading at 'AdWeek'
[ AdWeek | 2015-09-23 00:00:00 UTC ]
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The Southern Independent Booksellers Alliance Discovery Show in Spartanburg, S.C. this past weekend was one of the best attended in years and offered an enthusiastic kick-off to the fall regional season, and a rousing send-off for outgoing executive director Wanda Jewell. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-09-16 04:00:00 UTC ]
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Hulu is at last ready to offer a glimpse at Castle Rock's second season, and it's evident this won't be the feel-good hit of the year. A newly posted teaser for the Stephen King-based anthology focuses on the arrival of a younger version of Misery v... Continue reading at Engadget
[ Engadget | 2019-09-15 02:50:00 UTC ]
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Greystone Books will launch a UK children’s list which will focus on environmental and inclusive titles next year. Continue reading at The Bookseller
[ The Bookseller | 2019-09-11 17:56:48 UTC ]
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Collection of the campaigning journalist’s work will be published next year to mark the anniversary of her killingAn anthology of work by the investigative journalist Lyra McKee, who was fatally shot by New IRA gunmen, will be published next year on the first anniversary of her death, Faber... Continue reading at The Guardian
[ The Guardian | 2019-09-11 10:16:33 UTC ]
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In a letter, Reed's BookExpo event director Jennifer Martin announces a shortened trade show for 2020 despite what she says were successful bookseller programs in 2019. The post BookExpo Announces a Shorter Trade Show for 2020 in New York City appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-09-09 14:45:22 UTC ]
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Accommodation for people with disabilities varies at book industry shows and fan fests, our investigation has found. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-09-06 04:00:00 UTC ]
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The Booker Prize’s "wide-ranging and diverse" shortlist has been met with a broadly positive response from the trade, though there is surprise from some that authors like Max Porter missed out on the final six. Continue reading at The Bookseller
[ The Bookseller | 2019-09-04 10:36:45 UTC ]
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Margaret Atwood’s much-anticipated new novel The Testaments will be turned into a TV show by Hulu and MGM, it has been revealed. Continue reading at The Bookseller
[ The Bookseller | 2019-09-04 06:45:47 UTC ]
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For 30 glorious days each year, brands in every category reach out to LGBTQ+ consumers and say, "We see you (and your wallets)." By July, the media and marketing industries have usually abandoned their rainbow-tinted Pride goggles. This year though, the LGBTQ+ community was gifted a brief,... Continue reading at Advertising Age
[ Advertising Age | 2019-09-03 22:13:52 UTC ]
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Avalanche: A Love Story, is a play based on the author's memoir detailing the anguish of her six unsuccessful attempts at IVF. It depicts doctors who prey upon an ageing woman’s despair and the stigma attached to 'failed' mothers. Continue reading at The Conversation
[ The Conversation | 2019-09-03 02:31:44 UTC ]
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In Lara Prescott’s “The Secrets We Kept,” young women participate in a covert plan to influence the Cold War using Boris Pasternak’s censored love story. Continue reading at The New York Times
[ The New York Times | 2019-09-02 18:51:54 UTC ]
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Brown’s essay collection ‘The Pretty One’ brings an emotional honesty to a subject too often ignored. Continue reading at The Washington Post
[ The Washington Post | 2019-08-30 19:00:00 UTC ]
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George Takei's graphic memoir "They Called Us Enemy" depicts his childhood years in an internment camp during World War II. Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-08-30 17:37:01 UTC ]
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A roundup of key happenings at all eight shows, including panels and roundtables, author signings and mini-TED talks, and even a few pajama parties. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-08-30 04:00:00 UTC ]
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A new series of works by Milgram, Kierkegaard, Hoffer, Fromm and Nietzsche reveal the dangers of -isms. Continue reading at The Washington Post
[ The Washington Post | 2019-08-28 16:50:21 UTC ]
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Reporting US$2.62 billion in 2018 revenue, China's sprawling Phoenix Publishing & Media already has deals in 30 countries and wants to get only bigger. The post Beijing International Book Fair: Phoenix Publishing’s Global Strategy appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-08-22 14:12:23 UTC ]
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With the loss of the two award-winning publications, digital media got a little less brainy in the summer of ’19. Continue reading at The New York Times
[ The New York Times | 2019-08-17 18:10:31 UTC ]
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Anthropologist Franz Boas and his students challenged 20th-century prejudices, Charles King writes. Continue reading at The Washington Post
[ The Washington Post | 2019-08-16 12:46:17 UTC ]
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All photos courtesy of Hannah Colen. Held in Washington D.C., the Second-Annual Asian American Literature Festival took place this year at multiple locations including the Library of Congress, the Smithsonian Freer|Sackler Galleries, and kicked off at Franklin Park down the street from the Eaton... Continue reading at Literrary Hub
[ Literrary Hub | 2019-08-05 16:16:47 UTC ]
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#photos courtesy
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