Fusion is launching an initiative today with the hashtag #DearNextPresident, asking Americans—with a sharp focus on young, diverse groups—what issues they want President Barack Obama's successor to focus on. And contenders like Hillary Clinton, Donald Trump, Carly Fiorina and Bernie Sanders could probably learn from the media player's wide social strategy. The publisher will collect answers via Facebook, Twitter, Instagram and Snapchat until the presidential election in November 2016. To push the endeavor wide, spots featuring Salma Hayek, Kristen Bell, Rachel Bilson and other celebrities will run on Fusion TV, various digital platforms and over-the-top video channels. The effort will also entail offline activations to create buzz in cities like New York, Los Angeles, Miami and Boulder, Colo., where young people will be asked to complete the phrase "Dear Next President, I wish you would...." The project is the latest brainchild of Hillary Frey, Fusion executive editor, who has been cultivating a "news junkie" audience among Gen Y readers since she joined the company several months ago. Many people considered 2012 to be the first hashtag election, and Fusion's campaign underscores the new reality for politicians who want to connect with young voters. The difference in this election is candidates have to go through many more social channels than they did four years ago. Some contenders have been quick to bring their message to platforms ranging from Twitter to... Continue reading at 'AdWeek'
[ AdWeek | 2015-09-23 00:00:00 UTC ]
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The Savannah College of Art and Design’s sequential-art program keeps doing what it’s been doing for more than a quarter century: teaching its students how to break into the graphic novel and comics market. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-02-21 05:00:00 UTC ]
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The former Uber engineer paints a damning portrait of the culture Travis Kalanick built. Continue reading at Slate
[ Slate | 2020-02-19 21:07:39 UTC ]
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Serious thought is given to publishing troubling images, of death or distress for example, but even then context is keyOn the morning after the Streatham terror attack, the Guardian’s print edition carried a single-column photograph of the perpetrator, Sudesh Amman, at the bottom of the front... Continue reading at The Guardian
[ The Guardian | 2020-02-16 19:00:37 UTC ]
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Since Yahoo first organized its directory of websites (manually, no less) in 1994, past the “portal” years of “carriage fees” and syndication agreements, and through a decade of ever-changing search and social indexing algorithms, digital distribution has been a frustrating, elusive and often... Continue reading at Folio Magazine
[ Folio Magazine | 2020-02-12 18:56:47 UTC ]
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"Shadow of the Batgirl" author Sarah Kuhn wants young Asian American girls to see they can be the main character in superhero stories too. Continue reading at Los Angeles Times
[ Los Angeles Times | 2020-02-08 01:35:48 UTC ]
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“A Woman Like Her” is both an intimate portrait and a sweeping look at cultural shifts — and the price paid by women. Continue reading at The Washington Post
[ The Washington Post | 2020-02-06 15:00:00 UTC ]
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Dolly Faibyshev started going to dog shows on a whim. Now she has a book of quirky, adorable photos. Continue reading at The Washington Post
[ The Washington Post | 2020-02-05 14:28:54 UTC ]
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“The King at the Edge of the World” explores a centuries-old crisis of succession and our modern-day search for truth. Continue reading at The Washington Post
[ The Washington Post | 2020-02-04 18:13:57 UTC ]
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SourceMedia is now officially known as Arizent, the publisher of American Banker, Financial Planning and The Bond Buyer, among others, revealed Thursday. More than simply a corporate rebranding, the B2B media and events firm says the change represents a new mission-driven direction and business... Continue reading at Folio Magazine
[ Folio Magazine | 2020-01-23 19:21:28 UTC ]
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One day after a statement claiming to represent over 90% of Sports Illustrated's remaining editorial staff accused the brand's new operator, TheMaven, of gutting the newsroom and putting "SI's reputation and long-term health at risk," Maven founder and CEO James Heckman defended what he called... Continue reading at Folio Magazine
[ Folio Magazine | 2020-01-09 18:24:45 UTC ]
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Kendra Winchester: Hello, I’m Kendra Winchester. And this is Reading Women, a podcast inviting you to reclaim half the bookshelf by discussing books written by or about women. Today, I’m talking to Sarah Moss about her book Ghost Wall, which is out now in paperback from Picador. Welcome to 2020,... Continue reading at Literrary Hub
[ Literrary Hub | 2020-01-08 09:45:19 UTC ]
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Game of Thrones went out in a blaze of glory, and it did so on social platforms, as well, as Nielsen Social Content Ratings pegged it as the most social primetime TV series of 2019. The HBO drama blew away the competition with an average of 5.329 million social interactions per episode,... Continue reading at AdWeek
[ AdWeek | 2019-12-11 21:10:10 UTC ]
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1960s programs to ease poverty and discrimination were doomed from the start, Amity Shlaes argues. Continue reading at The Washington Post
[ The Washington Post | 2019-12-05 20:42:48 UTC ]
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A year after its sale to private equity firm MidOcean Partners, Questex's path forward continues to take shape. The global B2B media and events firm revealed Tuesday that it has acquired a handful of events and digital brands from Informa plc—a move that CEO Paul Miller says aligns with the... Continue reading at Folio Magazine
[ Folio Magazine | 2019-12-05 19:51:20 UTC ]
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Library association CILIP has criticised Boris Johnson following his comments on library services, following an Andrew Marr interview where the Tory leader suggested library closures were solely down to councils’ financial mismanagement. Continue reading at The Bookseller
[ The Bookseller | 2019-12-01 19:40:00 UTC ]
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HarperCollins has acquired “a heartwarming tale” of the friendship between car crash survivor Kerry Irving and Max the Springer Spaniel after their story proved a social media hit. Continue reading at The Bookseller
[ The Bookseller | 2019-11-25 11:02:19 UTC ]
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James D. Zirin explains how Trump, throughout his life, has either ignored the law or used it as a weapon. Continue reading at The Washington Post
[ The Washington Post | 2019-11-22 13:00:00 UTC ]
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BOSH! duo Henry Firth and Ian Theasby will serve up a vegan cookery show called "Living On The Veg" for ITV in a deal with Rock Oyster Media. Continue reading at The Bookseller
[ The Bookseller | 2019-11-21 21:41:24 UTC ]
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The book trade has made its thoughts known in regards to which way it will likely be voting on 12th December in the coming general election, the fourth national vote in five years. Continue reading at The Bookseller
[ The Bookseller | 2019-11-21 20:08:52 UTC ]
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Audiobook sales have rocketed in 2019, and look set to achieve another record year, as the sector continues to attract first-time listeners. Continue reading at The Bookseller
[ The Bookseller | 2019-11-15 08:43:01 UTC ]
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