Fusion is launching an initiative today with the hashtag #DearNextPresident, asking Americans—with a sharp focus on young, diverse groups—what issues they want President Barack Obama's successor to focus on. And contenders like Hillary Clinton, Donald Trump, Carly Fiorina and Bernie Sanders could probably learn from the media player's wide social strategy. The publisher will collect answers via Facebook, Twitter, Instagram and Snapchat until the presidential election in November 2016. To push the endeavor wide, spots featuring Salma Hayek, Kristen Bell, Rachel Bilson and other celebrities will run on Fusion TV, various digital platforms and over-the-top video channels. The effort will also entail offline activations to create buzz in cities like New York, Los Angeles, Miami and Boulder, Colo., where young people will be asked to complete the phrase "Dear Next President, I wish you would...." The project is the latest brainchild of Hillary Frey, Fusion executive editor, who has been cultivating a "news junkie" audience among Gen Y readers since she joined the company several months ago. Many people considered 2012 to be the first hashtag election, and Fusion's campaign underscores the new reality for politicians who want to connect with young voters. The difference in this election is candidates have to go through many more social channels than they did four years ago. Some contenders have been quick to bring their message to platforms ranging from Twitter to... Continue reading at 'AdWeek'
[ AdWeek | 2015-09-23 00:00:00 UTC ]
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Henry David Thoreau’s most famous book is more than a guide to nature. It’s a memoir of grieving. Continue reading at The Washington Post
[ The Washington Post | 2020-04-07 12:00:00 UTC ]
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As print sales fall, Czech publisher Grada focuses on its digital subscription platform and much-needed tech upgrades to meet the growing demand for digital content. The post Coronavirus Worklife: Grada’s ‘Now or Never’ Digital Effort in Prague appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-04-03 13:05:43 UTC ]
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Out of the carnage of the Great Recession a decade ago, face-to-face events emerged as an increasingly attractive revenue source for media companies, a lifeline connecting buyers to sellers that seemed largely immune to the migration from print to digital and in many cases poised to benefit... Continue reading at Folio Magazine
[ Folio Magazine | 2020-03-27 16:58:59 UTC ]
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These feel-good ebooks don't have long waits -- if any wait at all -- from your library. Continue reading at Book Riot
[ Book Riot | 2020-03-27 10:32:33 UTC ]
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We're giving away a $50 gift card to Barnes and Noble to one lucky reader. Enter here (and don't forget ... Continue reading at Book Riot
[ Book Riot | 2020-03-27 10:31:42 UTC ]
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The University of South Florida has created a coronavirus-tracking map that shows users both the cases and deaths that occur from the virus spreading across the world. The tool was created by USF Libraries and the GIS unit of the digital heritage and humanities collections. It came to be after... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2020-03-26 11:30:43 UTC ]
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If you want one less thing to think about, including which book to read next, work your way through these book series to read while social distancing. Continue reading at Book Riot
[ Book Riot | 2020-03-24 10:37:32 UTC ]
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As City AM suspends publication, regional print media are coming under increasing pressurePlayboy, the glossy magazine relic of the pre-#MeToo era as well as the occasional publisher of Margaret Atwood, among others, would seem to have little in common with City AM, the business-led freesheet... Continue reading at The Guardian
[ The Guardian | 2020-03-22 14:00:08 UTC ]
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You can now download ten free ebooks on social and economic justice from Haymarket Books to read while social distancing. Continue reading at Book Riot
[ Book Riot | 2020-03-19 15:10:47 UTC ]
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An awesome daily roundup of the most interesting bookish links from around the web! Continue reading at Book Riot
[ Book Riot | 2020-03-19 10:30:45 UTC ]
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The French economist, whose first “Capital” book in 2014 became a surprise bestseller with its deep analysis of income inequality over the centuries, is back—and this time offering solutions to the complex problem in his new book, “Capital and Ideology.” The recovery from the financial crisis... Continue reading at Fast Company
[ Fast Company | 2020-03-14 13:48:59 UTC ]
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Long maligned as the domain of headhunters and contrived self-promoters, LinkedIn has a tendency to serve as an afterthought in publishers' social strategies, a platform familiar enough to be acknowledged but far less important than Facebook, Instagram or Twitter. Yet unlike those platforms,... Continue reading at Folio Magazine
[ Folio Magazine | 2020-03-12 17:31:13 UTC ]
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Writer and comedian Adam Kay, who earlier today announced his high-profile move from publisher Pan Macmillan to Hachette’s Orion, has revealed he is postponing upcoming performances of his show “This is Going to Hurt”, based on his bestselling memoir, because of coronavirus concerns. Continue reading at The Bookseller
[ The Bookseller | 2020-03-11 17:44:33 UTC ]
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The 55th annual National Magazine Awards, originally set for Thursday, have been pushed to a to-be-determined date later in the Spring, the American Society of Magazine Editors said Monday. A mere three days before the event, the timing of the announcement—in which ASME cited the "near-certain... Continue reading at Folio Magazine
[ Folio Magazine | 2020-03-10 17:17:20 UTC ]
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Why it might be smart to extend e-ARC downloading rights to booksellers a few weeks past pub date. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-03-10 12:00:00 UTC ]
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Quibi, the new short-form video streaming service led by Meg Whitman and Jeffrey Katzenberg, has released a list of 51 shows that will be available when it launches next month. Quibi plans to offer 175 original shows and 8,500 short-form episodes called “quick bites” within its first year. When... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2020-03-10 11:05:18 UTC ]
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The conversation with the novel’s author, along with three Latina writers and publishing representatives, was smart, empathetic and illuminating. Continue reading at The Washington Post
[ The Washington Post | 2020-03-06 17:35:42 UTC ]
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Over the weekend, two huge news stories—the coronavirus and the 2020 presidential campaign—took significant steps forward. On the virus front, we learned of the first and second deaths on US soil, both of which came at a hospital in Washington state; at least one local scientist believes that... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2020-03-02 13:00:19 UTC ]
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German news publisher Krautreporter has produced a resource to help other news organisations with audience engagement. The publisher is a Continue reading at Editor & Publisher
[ Editor & Publisher | 2020-02-26 19:15:09 UTC ]
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Michael Lind says elite “managers” have stoked the resentments of the working class. Continue reading at The Washington Post
[ The Washington Post | 2020-02-21 13:00:00 UTC ]
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