Fusion is launching an initiative today with the hashtag #DearNextPresident, asking Americans—with a sharp focus on young, diverse groups—what issues they want President Barack Obama's successor to focus on. And contenders like Hillary Clinton, Donald Trump, Carly Fiorina and Bernie Sanders could probably learn from the media player's wide social strategy. The publisher will collect answers via Facebook, Twitter, Instagram and Snapchat until the presidential election in November 2016. To push the endeavor wide, spots featuring Salma Hayek, Kristen Bell, Rachel Bilson and other celebrities will run on Fusion TV, various digital platforms and over-the-top video channels. The effort will also entail offline activations to create buzz in cities like New York, Los Angeles, Miami and Boulder, Colo., where young people will be asked to complete the phrase "Dear Next President, I wish you would...." The project is the latest brainchild of Hillary Frey, Fusion executive editor, who has been cultivating a "news junkie" audience among Gen Y readers since she joined the company several months ago. Many people considered 2012 to be the first hashtag election, and Fusion's campaign underscores the new reality for politicians who want to connect with young voters. The difference in this election is candidates have to go through many more social channels than they did four years ago. Some contenders have been quick to bring their message to platforms ranging from Twitter to... Continue reading at 'AdWeek'
[ AdWeek | 2015-09-23 00:00:00 UTC ]
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As an industry, we are uniquely positioned to meet many of these needs and support the nation right now. After all we are in the business of informing, educating and entertaining people. And our industry has responded in many ways, with authors leading the charge. Continue reading at The Bookseller
[ The Bookseller | 2020-05-06 15:37:20 UTC ]
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Book Reviews Svetlana Tomić Neva Lukić / Courtesy of Cultural Institution Blesok The recent collection of short stories by Neva Lukić, Endless Endings (Bokeh, 2018), originally written in Croatian and translated into English by Jeremy White, was... Continue reading at World Literature Today
[ World Literature Today | 2020-05-06 13:13:29 UTC ]
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A local virtual book club strengthens the local literary scene, cultivates a diverse community, and celebrates the power of stories and books. Continue reading at Book Riot
[ Book Riot | 2020-05-06 10:32:17 UTC ]
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This episode we talk to Will Lee, SVP/Head of Digital for the Meredith Entertainment Group, about how the PEOPLE and Entertainment Weekly teams are adapting digital content strategy and driving audience engagement during the pandemic. Plus, Lee addresses the industry-wide advertising struggle... Continue reading at Publishing Executive
[ Publishing Executive | 2020-05-04 12:34:44 UTC ]
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#digital content
The International Publishers Association's African Publishing Innovation Fund with Dubai Cares is preparing a pandemic-year round of new bursaries. The post IPA and Dubai Cares Announce Aid for African Remote Learning Efforts appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-04-30 14:40:20 UTC ]
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The COVID-19 pandemic has meant sudden disruption for trade show and conference organizers, and its impacts are likely to persist long after the country reopens for business. Based on a survey of 164 executives, new data from the Center for Exhibition Industry Research sheds some light on how... Continue reading at Folio Magazine
[ Folio Magazine | 2020-04-30 04:58:00 UTC ]
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“Little Family” speaks to the plight of poor people in countries riddled with corruption and violence. Continue reading at The Washington Post
[ The Washington Post | 2020-04-28 16:54:34 UTC ]
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Ho Sok Fong is without a doubt one of the most lauded Malaysian short story writers working in Chinese. Since winning her first literary prize in 2002, she has authored two story collections, namely Maze Carpet and Lake Like a Mirror, both published in Taiwan. Lake Like a Mirror is now available... Continue reading at Electric Literature
[ Electric Literature | 2020-04-28 11:00:09 UTC ]
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A new study of publishing executives reveals strategies and technology for maximizing growth in the digital world. Continue reading at Advertising Age
[ Advertising Age | 2020-04-24 14:35:00 UTC ]
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Presenting duo Richard Madeley and Judy Finnigan are bringing a teatime book show to Channel 4 featuring virtual appearances by authors and celebrity guests during the lockdown. Continue reading at The Bookseller
[ The Bookseller | 2020-04-22 19:53:54 UTC ]
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The best-selling author debuts ‘Seat at the Table’ tonight with guest Alexandria Ocasio-Cortez amid the looming threat of media layoffs. When author Anand Giridharadas started talking with Vice TV in early March about hosting a new primetime show that would riff on current events, he knew he... Continue reading at Fast Company
[ Fast Company | 2020-04-22 07:00:32 UTC ]
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The New York Comic Con has become a certifiable blockbuster show, with more than 200,000 tickets sold. The event is centered in the Javits Center but also includes Madison Square Garden and the... To view the full story, click the title link. Continue reading at Crains New York
[ Crains New York | 2020-04-21 18:29:44 UTC ]
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Quarantine is the perfect time to craft and clear out your bookshelf—so why not do both with some free book folding patterns? Continue reading at Book Riot
[ Book Riot | 2020-04-17 10:35:33 UTC ]
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Some writers make their books sing. Others, not so much. Here are titles to savor — and to avoid. Continue reading at The Washington Post
[ The Washington Post | 2020-04-14 13:00:00 UTC ]
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The Soviet Union’s fall shapes the Russian leader’s espionage aims, Gordon Corera writes. Continue reading at The Washington Post
[ The Washington Post | 2020-04-10 12:00:00 UTC ]
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Gather the kids and get to know some trailblazers in civil rights, education, disability, and more through these picture books about social justice leaders. Continue reading at Book Riot
[ Book Riot | 2020-04-09 10:41:32 UTC ]
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The books include extraordinary stories by and about radical women who considered themselves to be links in the chain in the battle for social justice. Continue reading at Book Riot
[ Book Riot | 2020-04-09 10:37:30 UTC ]
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Dean Atta answers our questions about his debut YA novel, The Black Flamingo (Hodder Children's Books), which is told in verse and has been shortlisted for the YA Book Prize 2020. Continue reading at The Bookseller
[ The Bookseller | 2020-04-08 04:20:43 UTC ]
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We surveyed nearly three dozen bookstores with more than a thousand years of bookselling experience between them to find out how the new coronavirus outbreak has altered the work that they do. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-04-08 04:00:00 UTC ]
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Call it a case of fortuitous timing: as the nation's unemployment rate approaches historic levels and Americans brace for the second major economic downturn in a decade, Meredith Corp. announced this week that it just so happens to have a new personal-finance-focused print and digital magazine... Continue reading at Folio Magazine
[ Folio Magazine | 2020-04-07 17:21:16 UTC ]
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