Frankfurter Buchmesse Announces Details of Its Digital Professional Program

The planning team in Frankfurt begins to release details of its programming for publishing professionals, with several strands of participation. The post Frankfurter Buchmesse Announces Details of Its Digital Professional Program appeared first on Publishing Perspectives. Continue reading at 'Publishing Perspectives'

[ Publishing Perspectives | 2020-09-16 11:30:01 UTC ]
News tagged with: #publishing professionals #frankfurter buchmesse

Other Publishing stories related to: 'Frankfurter Buchmesse Announces Details of Its Digital Professional Program'

Time Inc. Creates Native Ad Group to Forge Programs Across Brands

Time Inc. has created an eight-person unit to focus on native advertising at the publishing company, led by a staffer from the editorial side, Sports Illustrated Group Creative Director Chris Hercik, and another from the business side, Senior VP-Marketing and Sales Development Priya Narang.Mr.... Continue reading at Advertising Age

[ Advertising Age | 2014-07-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #vp-global marketing #mark ford #entertainment weekly #travel leisure

Digital Publishers: It's Time to Think About Paying to Promote Content

There is a long-held belief among content publishers -- including many we are partnered with -- that they shouldn't pay to amplify their content. Their clear aversion most often comes from some dogmatic belief that quality content doesn't require paid promotion. For them, paying to promote... Continue reading at Advertising Age

[ Advertising Age | 2014-07-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #core part #largest advertisers #online publisher

Princeton U. Press Partners with Ingram to Digitize Backlist

The Princeton Legacy Library will give new life to over 3,000 out-of-print titles. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-07-15 00:00:00 UTC ]
More news stories like this |

Revlon Products Play a Starring Role in #GoBold, Hearst's New Digital Video Series

Hearst Magazines, the publisher of Cosmopolitan and Elle, has sold a big Revlon campaign including a 10-episode digital-video series called "#GoBold."A spokeswoman for Hearst said the campaign's price tag is a "healthy seven figures" and includes not only the video series but also print pages,... Continue reading at Advertising Age

[ Advertising Age | 2014-07-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #price tag #video series #print pages

ABC Taps New Programming Sales Chief

ABC has hired Mike Dean as its new vp, programmatic and data-driven sales, The Wall Street Journal reports. Dean joins the Disney-owned network from ad tech firm Videology, where he was vp, media platform sales and solutions. Before Videology, Dean served as director, publisher services at... Continue reading at AdWeek

[ AdWeek | 2014-07-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publisher services #vibrant media #media sales

Frankfurt’s Free “Global Trends in Publishing” Report

The Frankfurt Book Fair's new Business Club is making available the new "Global Trends in Publishing" report compiled by Rüdiger Wischenbart for free. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-07-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #business club #global trends #rdiger wischenbart

Sponsored Content is the Holy Grail of Digital Publishing. But Does it Work?

In recent years, a debate has raged on among publishing and advertising industry insiders over “sponsored content”—more recently called “native advertising” and once known as & ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2014-07-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sponsored content #digital publishing #holy grail

College Students Prefer A Mix of Print and Digital Textbooks

According to a new survey conducted by Hewlett Packard, 78% of college students prefer to use both print and digital textbooks. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-07-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital textbooks #survey conducted

Special Report: Digital Printing

Welcome to a special educational series about digital printing solutions and technology. Here, we look at the value proposition of digital printing, and take stock of the current thoughts and practices in the publishing industry in implementing a hybrid printing program. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-07-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #special report #digital printing #publishing industry

Image Announces Third Image Expo for Comic-Con

Hoping to counter the glut of show-biz razzle dazzle at Comic-Con in San Diego with some comic book firepower, Image Comics has announced the third Image Expo, an all-Image Comics media day. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-07-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #san diego #image comics

Will a new editor find an audience for his 'religiously digital' newspaper?

In pre-Kindle days I once weighed myself down with more than dozen books after spending half a day in Powell's "city of books" in Portland, Oregon.People still enjoy cruising the miles of shelves in that wonderful monument to the era of print. By contrast, readers have been deserting the print... Continue reading at The Guardian

[ The Guardian | 2014-07-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #dozen books #print version #spending half

Hong Kong Book Fair Gets Professional, Goes Global

The Hong Kong Book Fair, now in its 25th year, remains firmly focused on the Chinese-language titles, but has begun to add professional elements and global authors. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-07-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #25th year

How to squeeze more out of digital marketing

Studies show that two people with the same name tend to like each other. But that’s not why I like James Altucher. I like him because he is provocative and insightful. Altucher is an entrepreneur, chess master, author, comic book lover, and once-wannabe rapper. He’s also very accessible.... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2014-07-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital marketing #studies show

Check it Out with Michael Kelley: The Rise in Digital Pricing

Pricing has always been a sensitive topic for publishers and libraries, dating back to the advent of “big deal” style e-journal packages and the so-called serials crisis. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-07-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital pricing #michael kelley #dating back

Digital Video Ads That Make You Want to Click

Kraft, Nike, Target and Walmart are trialing new video technology that makes ads interactive. In the case of Kraft, a 15-second clip comes with pop-up information on the brand and its products. As the video runs, a click over one of the frames pulls up a pastry recipe or product details for... Continue reading at AdWeek

[ AdWeek | 2014-07-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #santa monica #raised $2 #growing segment #digital advertising #michael lazerow #ben barokas

Will digital eat the children's media world? 'It's totally going to happen!'

But that doesn't necessarily mean printed books and linear television will die out by 2020, suggest expertsAre these the best of times or the worst of times for the children's entertainment industry? A panel session at the Children's Media Conference explored the question, concluding... well, it... Continue reading at The Guardian

[ The Guardian | 2014-07-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #printed books #entertainment industry #panel session #book publishers

Cable announces £16m creative skills programme

A publishing training programme led by Oxford Brookes University in partnership with publishers... Continue reading at The Bookseller

[ The Bookseller | 2014-07-02 00:00:00 UTC ]
More news stories like this |

Bath children’s festival line-up announced

Lauren Child, Michael Morpurgo and Benjamin Zephaniah are some of the big-name authors appearing... Continue reading at The Bookseller

[ The Bookseller | 2014-07-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bath children #lauren child #michael morpurgo #benjamin zephaniah #authors appearing

Digital sales outstrip bricks and mortar in US

The US book and journal publishing industry sold $27.01bn of books in 2013, with ebooks hitting... Continue reading at The Bookseller

[ The Bookseller | 2014-06-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ebooks hitting

Lessons From the Leaders: What it Takes to Make Digital Video a Success

  Video is on the tip of every publisher's tongue these days. And for good reason: Advertisers want it. Still, video is complex and not necessarily for everyone-at least not right away. That is, there's no disputing that the medium has arrived but what's still debatable is the value proposition... Continue reading at Folio Magazine

[ Folio Magazine | 2014-06-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #good reason