Foyles has unveiled its latest Christmas campaign this week (3rd November) targeting “book givers” and “celebrating thoughtfulness”. The campaign was rolled out across the chain’s bookshops and website and will be supported by 16-sheet and four-sheet adverts on the London Underground from 1st December. The adverts draw on last year’s message, “it’s the thought that counts”, but with “the” crossed out, stressing that books require more cognitive investment than other presents. It also celebrates “the true value of books as presents”, a Foyles spokesperson said. Continue reading at 'The Bookseller'
[ The Bookseller | 2014-11-08 00:00:00 UTC ]
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Six publishers have volunteered for a night in the cells, fundraising for campaign against limits on prisoners' entitlement to booksThere's more than one sort of porridge, as any lag would tell you. Profile Books publisher Andrew Franklin opted for the lumpier kind when he volunteered to spend... Continue reading at The Guardian
[ The Guardian | 2014-06-19 00:00:00 UTC ]
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Thinking of Kickstarting a book? Follow along with this weekly diary of what works, what doesn't, and how to figure costs and navigate the Kickstarter process. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-19 00:00:00 UTC ]
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Penguin Random House's Crown Publishing Group has launched an automated system to make its ARCs directly available to bloggers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-16 00:00:00 UTC ]
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Facebook comes under fire for all manner of things -- it's just part and parcel of being a social network. When users are not up in arms at the site's privacy policies, they are found voicing their disapproval at the types of content they're not allowed to publish on their timelines. There are... Continue reading at Betanews
[ Betanews | 2014-06-15 00:00:00 UTC ]
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Foyles has opened its new future-facing bookstore at 107 Charing Cross Road and we take a look inside to see what's new, old and out of this world. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-06-13 00:00:00 UTC ]
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Two titles from The Bodley Head and a book by Stephen Hawking are on the longlist for the Royal... Continue reading at The Bookseller
[ The Bookseller | 2014-06-13 00:00:00 UTC ]
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Waterstones MD James Daunt summed it up when he said in reaction to visiting the new Foyles: 'This is a serious, serious investment in physical bookselling.' Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-06-13 00:00:00 UTC ]
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Marketers are gung-ho on playing up photo-sharing and social media this year to tap into the power of dad, as seen in Father’s Day campaigns from Ace Hardware, Craftsman, Dremel and O2X. You may not expect dads to be receptive about posting touchy-feely streams of pictures on social media, but... Continue reading at AdWeek
[ AdWeek | 2014-06-13 00:00:00 UTC ]
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Authors Paul Pope, Colson Whitehead and Roz Chast are among more than 100 literary figures presenting at the 9th annual Brooklyn Book Festival, slated for September 21, 2014 at the Brooklyn Borough Hall and Plaza. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-12 00:00:00 UTC ]
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A prominent media and advertising campaign will back Simon & Schuster's global... Continue reading at The Bookseller
[ The Bookseller | 2014-06-09 00:00:00 UTC ]
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Foyles has partnered with the Green Carnation Prize for LGBT writers. The two-year... Continue reading at The Bookseller
[ The Bookseller | 2014-06-06 00:00:00 UTC ]
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In appreciation of the reopening of London’s most famous bookshop, Foyles of Charing Cross Road, we look back on its history and into its future 107 ways. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-06-05 00:00:00 UTC ]
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Titles from Bloomsbury, Atlantic Books and Serpent’s Tail have all made it on to the... Continue reading at The Bookseller
[ The Bookseller | 2014-06-04 00:00:00 UTC ]
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#atlantic books
No soccer players, no references to Rio de Janiero or Brazil. Is this any way to launch a World Cup campaign?Johnson & Johnson thinks so. The official health-care sponsor of the 2014 FIFA World Cup Brazil is kicking off its U.S. marketing effort for the games by hardly mentioning them.... Continue reading at Advertising Age
[ Advertising Age | 2014-06-04 00:00:00 UTC ]
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Penguin Random House has introduced its newly designed logo, replacing the interim PRH logo which has been in place for the past 11 months, since the merger was made official. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-03 00:00:00 UTC ]
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Penguin Random House has unveiled its new global logo, a wordmark design described as delivering... Continue reading at The Bookseller
[ The Bookseller | 2014-06-03 00:00:00 UTC ]
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Combat Gent is launching a Father’s Day digital campaign today to scout out dads who still think acid wash Levi’s jeans are cool by replacing them with more modern trousers. The online menswear retailer is using the upcoming holiday to launch a new line of denim products also launching today.... Continue reading at AdWeek
[ AdWeek | 2014-06-03 00:00:00 UTC ]
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Foyles is to leave St Pancras station in London after failing to renegotiate viable terms on its... Continue reading at The Bookseller
[ The Bookseller | 2014-06-02 00:00:00 UTC ]
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Looking for a new career? LinkedIn thinks you don't need to look any further than the success stories of its members for motivation. The company's latest digital campaign, Picture Yourself, focuses on telling the career tales of select people, including One Kings Lane chief merchandising... Continue reading at AdWeek
[ AdWeek | 2014-05-29 00:00:00 UTC ]
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Random House Children’s Publishing (RHCP) is launching an anti-bullying campaign for... Continue reading at The Bookseller
[ The Bookseller | 2014-05-19 00:00:00 UTC ]
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