Foyles has unveiled its latest Christmas campaign this week (3rd November) targeting “book givers” and “celebrating thoughtfulness”. The campaign was rolled out across the chain’s bookshops and website and will be supported by 16-sheet and four-sheet adverts on the London Underground from 1st December. The adverts draw on last year’s message, “it’s the thought that counts”, but with “the” crossed out, stressing that books require more cognitive investment than other presents. It also celebrates “the true value of books as presents”, a Foyles spokesperson said. Continue reading at 'The Bookseller'
[ The Bookseller | 2014-11-08 00:00:00 UTC ]
News tagged with:
#london underground
#1st december
In a rare move for the publishing world, Land Rover has sponsored "An Ice Cream War" novelist William Boyd's new short fiction and turned it in into a gorgeous interactive campaign. The post Land Rover commissions novelist William Boyd’s latest appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-11-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#rare move
#publishing world
#land rover
#short fiction
Ray Tindle, the newspaper publisher who likes to reward his staff, is to pay a "chairman's bonus" to his company's 700 staff ahead of Christmas. At the top level, full-time employees will get £400 each. The minimum pay ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-11-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ray tindle
#full-time employees
It’s not just Amazon that is testing how early shoppers are willing to get serious about Christmas. B&N is launching Discovery Weekend, the weekend before Thanksgiving. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-11-11 00:00:00 UTC ]
More news stories like this |
The Library Campaign has termed the new report from the Commons Culture, Media and Sport Committee into the activities of Arts Council England a "damp squib". In the report, released yesterday (5th November), the CMS Committee criticised ACE for its bias in funding projects in the capital, but... Continue reading at The Bookseller
[ The Bookseller | 2014-11-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#library campaign
#commons culture
#sport committee
#arts council
Foyles is a finalist in the Customer Innovation of the Year category at the Oracle Retail Week Awards. The retailer is shortlisted for its "digital shopping service" Foyles Book Search . Continue reading at The Bookseller
[ The Bookseller | 2014-11-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#year category
The race for the Christmas number one title is wide open this year, with no outstanding contender for the top spot. Seven national retailers, along with prominent indies, have told The Bookseller their predicted top five titles for Christmas across all genres, with many maintaining it is still... Continue reading at The Bookseller
[ The Bookseller | 2014-11-01 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#christmas number
#wide open
#national retailers
#autobiography hodder
We need to reflect the reality of our communities, says The Fault in Our Stars writer John Green in video backing social media-led We Need Diverse Books campaignAll readers need to know that they too can be the heroes of a story, according to the bestselling author of The Fault in Our Stars,... Continue reading at The Guardian
[ The Guardian | 2014-10-31 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#john green
#diverse books
#bestselling author
#increase diversity
#childrens books
The three leading UK political parties have pledged to support the National Literacy Forum’s campaign to improve literacy in the UK. The National Literacy Forum, led by the National Literacy Trust and supported by organisations such as Booktrust and The Reading Agency, yesterday (29th... Continue reading at The Bookseller
[ The Bookseller | 2014-10-31 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#improve literacy
#literacy skills
#reading agency
#children born
Head of Zeus has launched a “fully immersive, story driven” digital marketing campaign to mark the release of Jonathan Holt’s The Abduction in paperback. The novel is the second in the Carnivia thriller trilogy, and the marketing campaign will be hosted on the Carnivia website, with Head of... Continue reading at The Bookseller
[ The Bookseller | 2014-10-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital storytelling
#marketing campaign
#drive sales
Marvel has unveiled plans for a slate of new superhero films, expanding its already wildly successful comic book universe — and breaking ground with its first solo black and female hero movies. Continue reading at Stuff
[ Stuff | 2014-10-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#unveiled plans
A Twitter campaign to encourage more authors to sign up to Public Lending Right has been successful, according to Tracy Chevalier. Seventy authors registered for PLR in the first week of the campaign, led by Chevalier - an increase of 400% on the same period the year before. Chevalier, chair... Continue reading at The Bookseller
[ The Bookseller | 2014-10-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#authors sign
#tracy chevalier
#public lending
#regular basis
It wouldn't be Christmas without a stocking full of inspirational holiday novels. A roundup of the sugar-plummiest. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-08 00:00:00 UTC ]
More news stories like this |
Want to make a digital magazine but Apple's iBook Author app just doesn't offer what you want? Then perhaps Cupertino's latest buy could signal a coming change that'll help you out. The iPhone company has purchased Prss, the digital publishing outfit... Continue reading at Engadget
[ Engadget | 2014-09-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#latest acquisition
#digital magazine
Not That Kind of Girl is a reminder of the publishing obsession with women divulging their private livesA week or so ago, I went to LA to interview a ridiculously talented young woman. Despite being only in her 20s, she has achieved the kind of success that most people multiple times her age... Continue reading at The Guardian
[ The Guardian | 2014-09-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#book publishers
The Organisation for Economic Co-operation and Development (OECD) has released new proposals to... Continue reading at The Bookseller
[ The Bookseller | 2014-09-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#development oecd
Save the Children says it will address the issue of dyslexia through its Read On. Get On.... Continue reading at The Bookseller
[ The Bookseller | 2014-09-11 00:00:00 UTC ]
More news stories like this |
In a move designed to attract and support children’s book authors and self-publishers, Amazon has launched KDP Kids, a children's-focused illustrated and chapter book category in the Kindle Store. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#support children
#move designed
#book authors
#kindle store
The Brookline Village, Mass.-based press has completely revised its first ring-bound cookbook, even removing the rings. It now weighs in at 7.5 pounds. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-08-28 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#family cookbook
Most organizations share or publish files in some form or another, whether internally or externally, but once content is out there it's difficult to know who's reading it or how it's being used. The latest product announcement from cloud collaboration specialist Huddle addresses this by... Continue reading at Betanews
[ Betanews | 2014-08-28 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#large organizations