Foyles has unveiled its latest Christmas campaign this week (3rd November) targeting “book givers” and “celebrating thoughtfulness”. The campaign was rolled out across the chain’s bookshops and website and will be supported by 16-sheet and four-sheet adverts on the London Underground from 1st December. The adverts draw on last year’s message, “it’s the thought that counts”, but with “the” crossed out, stressing that books require more cognitive investment than other presents. It also celebrates “the true value of books as presents”, a Foyles spokesperson said. Continue reading at 'The Bookseller'
[ The Bookseller | 2014-11-08 00:00:00 UTC ]
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Marketing campaigns for books by James Patterson, David O’Doherty and Chris Judge, and Helen Walsh were named as the winners of the Best Marketing Campaign of the Year Awards today (25th March). The Book Marketing Society (BMS), which is now part of Nielsen Book, gave its annual awards at the... Continue reading at The Bookseller
[ The Bookseller | 2015-03-26 00:00:00 UTC ]
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A debut author has arranged a marketing and publicity campaign she estimates is worth £200,000 to support the release of her book, and which her agent said “must be unique for a first-time author”. Janet Kelly’s Dear Beneficiary, about an older woman who has a relationship with a Nigerian man... Continue reading at The Bookseller
[ The Bookseller | 2015-03-20 00:00:00 UTC ]
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Sam Husain has fought off the threat of ebooks and online retailers to make Foyles bookshops profitable again. Continue reading at BBC World
[ BBC World | 2015-03-16 00:00:00 UTC ]
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A near-record haul from Hachette UK, an impressive total for Pan Macmillan and a history-making all-female Manager of the Year category are some of the highlights in this year's Bookseller Industry Awards (BIA) shortlists. Continue reading at The Bookseller
[ The Bookseller | 2015-03-14 00:00:00 UTC ]
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Want to get through to the hard-to-reach millennial male? Thrillist Media Group thinks it knows the formula. The digital publisher announced the creation of The CoLab, its own in-house agency that will work with brands to create native activations and content. "We wanted to have one cohesive... Continue reading at AdWeek
[ AdWeek | 2015-03-10 00:00:00 UTC ]
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A 90-second video features the voices of celebrities including Amy Poehler, Cameron Diaz, Sienna Miller and Jenny Slate while playing on the fact that they do not actually appear. The ads and video direct viewers to the Not There website, which houses the No Ceiling Full Participation report --... Continue reading at Advertising Age
[ Advertising Age | 2015-03-08 00:00:00 UTC ]
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Publishers have long treated the digital and print parts of their designs as separate animals. But as their digital audiences start to outstrip their dwindling print subscribers, they're coming up with new ways of infusing print design and editorial sensibilities into their digital operations.... Continue reading at Digiday
[ Digiday | 2015-03-05 00:00:00 UTC ]
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It's a tough time to be an old-school business publisher, with upstarts like Quartz and even Yahoo Finance muscling in. To combat this, WSJ has launched a new consumer-focused ad campaign featuring will.i.am and Tory Burch that shows how these busy people make time to read the Journal. This,... Continue reading at Digiday
[ Digiday | 2015-02-24 00:00:00 UTC ]
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Elena Poniatowska, winner of the Cervantes Prize 2014, and critic and essayist Enrique Krauze will be headlining Mexico’s Market Focus Cultural Programme for this year’s London Book Fair. Continue reading at The Bookseller
[ The Bookseller | 2015-02-20 00:00:00 UTC ]
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Foyles reported a loss last year due to the closure of its Westfield White City branch and the move of its new flagship store, although sales were up 2.2%. Results for the year to 30th June 2014 show that the six-shop mini-chain slipped into a loss of £600,000, up from a profit of £100,000 in... Continue reading at The Bookseller
[ The Bookseller | 2015-02-17 00:00:00 UTC ]
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Waterstones has relaunched its website after several months in the planning, to create a “simpler and more pleasurable experience” for customers to shop online. The company took its website offline earlier and re-launched it this afternoon (16th February) with a new look and feel, featuring... Continue reading at The Bookseller
[ The Bookseller | 2015-02-17 00:00:00 UTC ]
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The event will be emceed by Kunal Nayyar, best known for his role as Raj on CBS’s 'The Big Bang Theory.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-02-17 00:00:00 UTC ]
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On Tuesday, the San Francisco startup announced that it is expanding its ebook and audiobook subscription service to include unlimited access to more than 10,000 comic books from some of the industry’s biggest publishers, including Marvel, Archie and Valiant. The post Scribd Unveils ‘Netflix for... Continue reading at Wired
[ Wired | 2015-02-10 00:00:00 UTC ]
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A newspaper story on Marion Brown’s plight fuels a grassroots campaignA speech last week by the BBC’s head of news, James Harding, was badly received by newspaper publishers, as I reported, because he thinks the corporation needs to fill a reporting vacuum created by a dwindling industry.This... Continue reading at The Guardian
[ The Guardian | 2015-02-05 00:00:00 UTC ]
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Foyles Waterloo is set to celebrate its first anniversary with games, offers and prizes for customers. The London train station store turns one next week and will celebrate this Saturday (7th February) by running a birthday tombola between 2pm and 5pm, in which customers have chance to win... Continue reading at The Bookseller
[ The Bookseller | 2015-02-04 00:00:00 UTC ]
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Facebook is allowing a new ad type in its yearly awards: Instagram campaigns. The Facebook Awards started taking submissions last week, and for the first time, Instagram ads are up for consideration, the social network said. This is the fourth year Facebook is hosting the ad awards, and Adweek... Continue reading at AdWeek
[ AdWeek | 2015-02-04 00:00:00 UTC ]
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Purdue University, the second of three colleges in the country to have a co-branded online store with Amazon, now has the first staffed campus location from the e-tailer. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-02-03 00:00:00 UTC ]
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Sam Husain is to retire from his position as c.e.o of Foyles in April after eight years at the helm of the bookseller. Former Hamleys c.o.o. Paul Currie will replace him. Husain will step down on his 68th birthday in April. Continue reading at The Bookseller
[ The Bookseller | 2015-01-28 00:00:00 UTC ]
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In a brief brief order this week, Judge Denise Cote ruled that plaintiffs in a second ebook price-fixing case cannot depose HarperCollins CEO Brian Murray. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-01-27 00:00:00 UTC ]
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