Foyles has unveiled its latest Christmas campaign this week (3rd November) targeting “book givers” and “celebrating thoughtfulness”. The campaign was rolled out across the chain’s bookshops and website and will be supported by 16-sheet and four-sheet adverts on the London Underground from 1st December. The adverts draw on last year’s message, “it’s the thought that counts”, but with “the” crossed out, stressing that books require more cognitive investment than other presents. It also celebrates “the true value of books as presents”, a Foyles spokesperson said. Continue reading at 'The Bookseller'
[ The Bookseller | 2014-11-08 00:00:00 UTC ]
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A novel inspired by the daily toil of a shepherdess and a biography of a Booker prize-winning author win the UK's oldest literary awards. Continue reading at BBC News
[ BBC News | 2014-08-24 00:00:00 UTC ]
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Jojo Moyes' chart-topping novel The One Plus One (Penguin) has been optioned by Hollwood film... Continue reading at The Bookseller
[ The Bookseller | 2014-08-21 00:00:00 UTC ]
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Conde Nast has promoted Vanity Fair VP-Publisher Edward Menicheschi to CMO-president of the Conde Nast Media Group, which sells ad programs spanning the company's brands, effective immediately. Mr. Menicheschi succeeds Lou Cona, who is leaving the company.Mr. Menicheschi was named publisher of... Continue reading at Advertising Age
[ Advertising Age | 2014-08-21 00:00:00 UTC ]
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Organizers of INSPIRE! Toronto's new book fair announced star author lineup they hope will draw crowds. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-08-21 00:00:00 UTC ]
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Barnes & Noble unveiled the Galaxy Tab 4 Nook, a 7-inch tablet cobranded with hardware manufacturer Samsung Electronics, at a press conference at the B&N Union Square store in Manhattan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-08-20 00:00:00 UTC ]
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Barnes & Noble’s Nook Media has unveiled the Galaxy Tab 4 Nook, the first co-branded... Continue reading at The Bookseller
[ The Bookseller | 2014-08-20 00:00:00 UTC ]
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The litigation represents the latest legal front for Apple and the publishers stemming from the 2010 agency switch. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-08-15 00:00:00 UTC ]
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The Delta Faucet Company has launched a new, cross-platform marketing campaign called HappiMess. In addition to airing on network television and cable programming, and appearing in Southern Living, HGTV, and Real Simple magazines, HappiMess' campaign will have a heavy digital presence.... Continue reading at AdWeek
[ AdWeek | 2014-08-12 00:00:00 UTC ]
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Now that the campaign has been launched, it's time for the next and longest phase of a Kickstarter campaign: using email, media contacts and social media to promote it. Also known as “30 days of obsessive compulsive disorder and stress.” Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-08-06 00:00:00 UTC ]
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In the latest effort by Japanese manga and anime houses to fight digital piracy, the industry is coupling take down notices with a series of online video appeals that direct fans to legal access points for manga and anime. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-08-06 00:00:00 UTC ]
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The prime minister David Cameron has refused to meet with campaigners and authors seeking to... Continue reading at The Bookseller
[ The Bookseller | 2014-08-01 00:00:00 UTC ]
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Nearly 900 authors across world back criticism of online retailer's business tactics in ebooks dispute with US publisher HachetteThey include some of the biggest literary names on the planet, among them Stephen King, Donna Tartt, Paul Auster, James Patterson and John Grisham; a Pulitzer prize... Continue reading at The Guardian
[ The Guardian | 2014-07-25 00:00:00 UTC ]
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Target wants to prove that traditional media like print and TV can drive e-commerce sales, highlighted in its new back-to-school marketing push. Target is launching a mobile app that works with the retailer’s fall print catalog to trigger sales for its Room Essentials collection, aimed at... Continue reading at AdWeek
[ AdWeek | 2014-07-22 00:00:00 UTC ]
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Here's the author's step-by-step guide to getting your campaign set up on the Kickstarter website, quirks and all. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-07-18 00:00:00 UTC ]
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Amazon entered the ebook subscription market Friday by launching Kindle Unlimited, a Netflix-like subscription service for ebooks available for $9.99 a month. Continue reading at Los Angeles Times
[ Los Angeles Times | 2014-07-18 00:00:00 UTC ]
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The British Museum has unveiled a new 1, 200 sq ft bookshop aimed at doubling revenue. The new... Continue reading at The Bookseller
[ The Bookseller | 2014-07-10 00:00:00 UTC ]
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The acrimony between Amazon and Hachette does not appear to waning. And their battle, over ebook sales terms, continues to play out in newspaper headlines. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-07-09 00:00:00 UTC ]
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Houghton Miffllin Harcourt is releasing the HMH Player, an interactive educational app designed for the iPad and Google’s Chrome OS that allows teachers to access HMH school content, customize materials and communicate and collaborate with students. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-07-02 00:00:00 UTC ]
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Amazon has unveiled its long-awaited smartphone - The Fire Phone -containing an in-built Kindle... Continue reading at The Bookseller
[ The Bookseller | 2014-06-19 00:00:00 UTC ]
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