Farmers seeking government assistance knew where to make their case: on Fox News, in TV ads with tractors and corn stalks designed to snag the attention of President Donald Trump. U.S. airlines, opposed to subsidies for foreign competitors paid by Qatar, took the same broadcast route to the viewer-in-chief, urging him to oppose “trade cheating.” While the ads generate a small portion of the network’s income—many are local spots airing only in Washington—the phenomenon points to the unusual symbiosis between a conservative president and conservative opinion programs that boosted his political fortunes. Trump’s penchant for sharing his viewing habits with regular tweets to his millions of followers in turn helps drive viewers to the shows. “When it comes to reaching President Trump or communicating a message to him, it might be more effective to buy ads on Fox News than it would be to have an actual conversation with him,” Nick Everhart, president of Republican ad firm Content Creative Media, said in an email. Advertisers long have sought to reach influential people, such as legislators and their staff, for instance by running ads on Sunday TV talk shows that are viewed by the political class, said Kathleen Hall Jamieson, director of the Annenberg Public Policy Center at the University of Pennsylvania. What’s new is the certainty that a president would be watching a program such as "Fox & Friends," Jamieson said. “The underlying problem isn’t that these folks have... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-08-28 16:12:29 UTC ]
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Three CEOs at this year's Digital Book World conference spoke about how they are reaching out directly to consumers and what they can do better. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-01-17 00:00:00 UTC ]
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The investors who own The Hollywood Reporter, AdWeek and Billboard have hired ex-Yahoo Chief Executive Ross Levinsohn to oversee the trade titles as head of the newly formed Guggenheim Digital Media.He is the third CEO for the magazines, which are part of Prometheus Global Media. The New... Continue reading at Crains New York
[ Crains New York | 2013-01-16 00:00:00 UTC ]
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When Capital One set out to endear itself with entrepreneurs, it enlisted Forbes to create blog posts on its behalf about cybercrime and other scourges of small business. Likewise, UPS entrusted Fast Company to create custom infographics that ran on the business brand’s site. In both cases, it... Continue reading at AdWeek
[ AdWeek | 2013-01-08 00:00:00 UTC ]
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News Publishing Co., parent corporation of the Rome News-Tribune, Calhoun Times, Walker County Messenger, Catoosa County News, Cedartown Standard and Rockmart Journal, has filed a petition for Chapter 11 reorganization. Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-01-03 00:00:00 UTC ]
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News Corp, the parent company of HarperCollins, has formally applied to separate the company into... Continue reading at The Bookseller
[ The Bookseller | 2012-12-21 00:00:00 UTC ]
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News Corporation said its publishing wing, which is set to be split off as a separate business, incurred losses of $2.1bn in the last financial year. Continue reading at BBC News
[ BBC News | 2012-12-21 00:00:00 UTC ]
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The media conglomerate, which plans to separate its entertainment businesses from its publishing businesses into two separate listed stocks next year, said the publishing company would have reported a net loss of $2.08 billion in the year through June 30 if it had been a stand-alone company. Continue reading at AllThingsD
[ AllThingsD | 2012-12-21 00:00:00 UTC ]
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Time Inc. has named Martha Nelson as editor-in-chief of the media company. The company said Tuesday that Ms. Nelson is the first woman in the company's 90-year history to hold the role. She has worked for Time Inc. for 20 years and has been editorial director since 2010. She will assume the top... Continue reading at Crains New York
[ Crains New York | 2012-12-19 00:00:00 UTC ]
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Publishers seem to have no end to their appetite for apps. This year through October, 9,125 publication-related apps were released for the iPad, twice the number released in the year-ago period, according to McPheters & Co.’s iMonitor app-tracking service. Hearst led publishers with the most... Continue reading at AdWeek
[ AdWeek | 2012-12-05 00:00:00 UTC ]
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Agency Curtis Brown has launched a digital self-publishing programme through Kindle Direct... Continue reading at The Bookseller
[ The Bookseller | 2012-12-04 00:00:00 UTC ]
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Rupert Murdoch says News Corp. was not convinced the digital publishing experiment would be viable long-term. The firm also announces a sweeping restructuring.Rupert Murdoch has pulled the plug on News Corp.'s high-profile experiment to create a digital national newspaper. Continue reading at Los Angeles Times
[ Los Angeles Times | 2012-12-04 00:00:00 UTC ]
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News Corporation's The Daily was to have been a vanguard of the future, based on the past -- a tablet-focused newspaper that could get us back to paying subscriptions for our regular news fix. Not enough of us were as enthralled with the retro-future concept, however. While CEO Rupert Murdoch... Continue reading at Engadget
[ Engadget | 2012-12-03 00:00:00 UTC ]
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News Corp. said on Monday that it is shutting down The Daily, its ambitious but expensive attempt to create an iPad newspaper, on Dec. 15. The decision follows a 22-month effort that delivered both some significant achievements—developing the iPad as a publishing platform, for example, and... Continue reading at Crains New York
[ Crains New York | 2012-12-03 00:00:00 UTC ]
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Robert Thomson has been named as the head of the separated publishing business soon to be formed... Continue reading at The Bookseller
[ The Bookseller | 2012-12-03 00:00:00 UTC ]
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If you've got content you think other publishers want to buy, what do you need to do to to make it an attractive proposition? A good example of a successful licencing operations is Bloomberg, which provides content to more than 600 publish ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-11-30 00:00:00 UTC ]
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Design wunderkind Scott Dadich, whose low-budget side project for Wired’s digital edition ended up becoming the template for all of Condé Nast’s tablet strategy, is returning to the magazine as its editor in chief, the company announced today. Dadich served as creative director of Wired from... Continue reading at AdWeek
[ AdWeek | 2012-11-17 00:00:00 UTC ]
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Participants at the African Media Leaders Forum in Dakar, Senegal, today heard how twinning partnerships between African newspapers, and newspapers elsewhere, are leading the way to developing successful business strategies and strengthening financia ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-11-13 00:00:00 UTC ]
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Victoria Jacob-Luck has joined Hearst Magazines UK as advertising director for its international sales offering, Hearst Advertising Worldwide UK. Continue reading at Media Week
[ Media Week | 2012-11-12 00:00:00 UTC ]
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In what could presage a foundational shift in the online advertising landscape, Federated Media Publishing will shut down its direct sales business, i.e. the division charged with selling standard display ads. On Thursday afternoon (Nov. 8) the company began informing employees that it would... Continue reading at AdWeek
[ AdWeek | 2012-11-09 00:00:00 UTC ]
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Rupert Murdoch's News Corp. has expressed interest in buying book publisher Penguin Group, potentially undermining merger discussions between Penguin and Random House, people familiar with the situation said. Continue reading at AllThingsD
[ AllThingsD | 2012-10-29 00:00:00 UTC ]
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