Fox News advertisers get a direct line to the Viewer-in-Chief

Farmers seeking government assistance knew where to make their case: on Fox News, in TV ads with tractors and corn stalks designed to snag the attention of President Donald Trump. U.S. airlines, opposed to subsidies for foreign competitors paid by Qatar, took the same broadcast route to the viewer-in-chief, urging him to oppose “trade cheating.” While the ads generate a small portion of the network’s income—many are local spots airing only in Washington—the phenomenon points to the unusual symbiosis between a conservative president and conservative opinion programs that boosted his political fortunes. Trump’s penchant for sharing his viewing habits with regular tweets to his millions of followers in turn helps drive viewers to the shows. “When it comes to reaching President Trump or communicating a message to him, it might be more effective to buy ads on Fox News than it would be to have an actual conversation with him,” Nick Everhart, president of Republican ad firm Content Creative Media, said in an email. Advertisers long have sought to reach influential people, such as legislators and their staff, for instance by running ads on Sunday TV talk shows that are viewed by the political class, said Kathleen Hall Jamieson, director of the Annenberg Public Policy Center at the University of Pennsylvania. What’s new is the certainty that a president would be watching a program such as "Fox & Friends," Jamieson said. “The underlying problem isn’t that these folks have... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-08-28 16:12:29 UTC ]
News tagged with: #nielsen ratings #sexual harassment #perfect storm #news channels #—bloomberg news #nielsen

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Trade backs library e-lending, claims Overdrive chief

Written By: Benedicte Page Overdrive c.e.o. Steve Potash has said there is “enthusiastic support” for library e-lending from “many” trade publishing houses, describing fears over remote downloading as “not a real issue”. Potash was visiting London this week for talks with the major publishers,... Continue reading at The Bookseller

[ The Bookseller | 2011-02-02 00:00:00 UTC ]
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Big comics line up for this autumn

Written By: Charlotte Williams Rob Brydon, Steve Coogan and John Bishop are among the latest big-name celebrities to have been snapped up for autobiographies, as comedians look set to dominate the hardback celebrity memoir market again this autumn. “Gavin and Stacey” star Rob Brydon’s memoir is... Continue reading at The Bookseller

[ The Bookseller | 2011-01-28 00:00:00 UTC ]
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Media Decoder: TED Starts an E-Books Line

TED, known for exclusive events and online videos of speeches by celebrities like Al Gore, Bono and Malcolm Gladwell, plans to publish its own short ebooks, beginning with three that went on sale Wednesday. Continue reading at The New York Times

[ The New York Times | 2011-01-26 00:00:00 UTC ]
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