A new study suggests that Fortnite has more in common with Facebook than Call of Duty, with the massively popular game emerging as a new kind of social network for a key demographic of younger consumers that brands covet. “Unlike other platforms and services, Fortnite uniquely combines benefits from gaming, social media and streaming platforms, offering consumers a singular experience,” according to the report from NRG, a brand consultancy that specializes in the intersection of entertainment and technology. “Consumers say it's the best place to ‘be my authentic self’ and to ‘connect to what everyone is talking about, making me feel like I’m not alone.' ” Fortnite, the multi-player video game with 250 million users, has ascended as a social network in part due to its popularity on Twitch, the Amazon-owned streaming platform. Fortnite has both the largest audiences and most streamers on the service, where its live videos and gameplay totaled more than 103 million hours in March, according to Twitch data. “Fortnite is the new Facebook in some ways,” says Henry Cowling, creative managing director at MediaMonks, a digital production company. “Millennials and Gen Z are much more used to living on platforms like Fortnite.” Fortnite’s audience remains much smaller than Facebook and YouTube, which each have roughly 2 billion users. Still, the game isn’t that far off from Twitter and its 330 million members. And Fortnite enthusiasts are extremely loyal: Those between the ages... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-06-10 14:30:00 UTC ]
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Ad network and online publisher Glam Media says it has built a monthly audience of 200 million visitors worldwide, and now it's looking to grow by tackling the mobile market. CEO Samir Arora said he's ready to take on Apple and Google in the process. Glam is best known as a company targeting... Continue reading at AdWeek
[ AdWeek | 2011-08-17 00:00:00 UTC ]
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Written By: Caroline Horn Publication Date: Mon, 15/08/2011 - 08:30 Egmont has teamed up with Michael Grant, author of the bestselling GONE series, and media studio The Shadow Gang to launch BZRK, a new cross-media series. Egmont describes BZRK as a storytelling experience that brings... Continue reading at The Bookseller
[ The Bookseller | 2011-08-15 00:00:00 UTC ]
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Could the Internet giant's deal with Hachette Livre clear a path for a deal to settle longstanding litigation in the United States? Continue reading at The New York Times
[ The New York Times | 2011-08-08 00:00:00 UTC ]
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The Folio Society has awarded its media account to Total Media, as the 64-year-old publisher tries to overcome the market challenges presented by ebooks. Continue reading at Media Week
[ Media Week | 2011-08-03 00:00:00 UTC ]
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To hear it from AOL, content and brands are the keys to the companys comeback strategy. But some in the industry wonder if the companys new pick to lead ad sales muddies the message. In a memo to staff Monday, AOL CEO Tim Armstrong announced that ad sales chief Jeff Levick would be... Continue reading at AdWeek
[ AdWeek | 2011-07-27 00:00:00 UTC ]
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Written By: Bookseller Staff Publication Date: Wed, 27/07/2011 - 09:08 The newspapers have offered differing reactions to the Man Booker longlist announcement, made yesterday, with most hailing bookies' favourite Alan Hollinghurst, and the Daily Telegraph detecting a "more populist" selection.... Continue reading at The Bookseller
[ The Bookseller | 2011-07-27 00:00:00 UTC ]
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Forbes Media has struck a strategic partnership with Techonomy Media, a new media business founded last year by former Fortune magazine editors and writers David Kirkpatrick, Peter Petre and Brent Schlender. Continue reading at Folio Magazine
[ Folio Magazine | 2011-07-21 00:00:00 UTC ]
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B-to-B publisher Schofield Media is shutting down its U.S. operations after "unexpectedly" losing its bank financing. Continue reading at Folio Magazine
[ Folio Magazine | 2011-07-20 00:00:00 UTC ]
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Adding to their rapidly expanding portfolio of e-commerce storefronts, F + W Media acquired The Writers Store. Becoming the 26th store under the F + W umbrella, The Writers Store sells third-party writing and filmmaking tools globally. The Writers Store offers tools, services and exclusive... Continue reading at Folio Magazine
[ Folio Magazine | 2011-07-20 00:00:00 UTC ]
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Reader's Digest Association is on the block, seeking a price of around $1 billion, according to a report from The Wall Street Journal, which says the company may sell off piece by piece rather than as a whole. Continue reading at Folio Magazine
[ Folio Magazine | 2011-07-18 00:00:00 UTC ]
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Glam Media built a big collection of online blogs aimed at women on the premise that by serving up high-quality content, it could appeal to brand advertisers who have shunned lower cost ad networks. The company appears to have had the right idea; launched in 2005, it now claims some 2,500... Continue reading at AdWeek
[ AdWeek | 2011-07-14 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Wed, 13/07/2011 - 09:50 Cambridge University Press has launched a digital content platform for libraries which it says will become "one of the largest and most significant repositories of digital academic material in the world. From October 2010,... Continue reading at The Bookseller
[ The Bookseller | 2011-07-13 00:00:00 UTC ]
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The first dedicated Google eBooks e-reader is finally headed to market. On July 17, the $139.99 iriver Story HD, will land on the shelves of Target stores nationwide, becoming the first e-reader to allow users to browse, buy and download Google eBooks directly over Wi-Fi. Continue reading at AllThingsD
[ AllThingsD | 2011-07-11 00:00:00 UTC ]
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Sheila C. Bair, who ended a tumultuous five-year term as chairwoman of the Federal Deposit Insurance Corporation this month, has landed a book deal to give her inside account of the financial crisis. Continue reading at The New York Times
[ The New York Times | 2011-07-11 00:00:00 UTC ]
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Cinchcast, whose technology has been used by BlogTalkRadio since 2006, released a cloud-based audio solution for digital publishers. Continue reading at Folio Magazine
[ Folio Magazine | 2011-07-07 00:00:00 UTC ]
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A book deal that Julian Assange, the founder of WikiLeaks, signed only six months ago has fallen through, according the Guardian. Continue reading at The New York Times
[ The New York Times | 2011-07-07 00:00:00 UTC ]
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Moffly Media, a regional publisher serving Fairfield County, CT, is launching a new publication called Fairfield Living in November 2011. Set to be a paid publication, the circulation at time of launch is expected to be 6,500. Continue reading at Folio Magazine
[ Folio Magazine | 2011-06-30 00:00:00 UTC ]
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The longtime editor said that the coming of ebooks played a role in his decision. Continue reading at The New York Times
[ The New York Times | 2011-06-30 00:00:00 UTC ]
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The former newspaper baron, serving out a sentence for fraud and obstruction, will publish "A Matter of Principle" in the fall. Continue reading at The New York Times
[ The New York Times | 2011-06-30 00:00:00 UTC ]
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Mergers and acquisitions in the media, information, marketing services and tech sectors in the first half of 2011 may not be matching the breakneck pace of the first half of 2010 (which rebounded 61 percent over a dismal first half 2009) but were still up 3 percent in the number of deals (to... Continue reading at Folio Magazine
[ Folio Magazine | 2011-06-30 00:00:00 UTC ]
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