A new study suggests that Fortnite has more in common with Facebook than Call of Duty, with the massively popular game emerging as a new kind of social network for a key demographic of younger consumers that brands covet. “Unlike other platforms and services, Fortnite uniquely combines benefits from gaming, social media and streaming platforms, offering consumers a singular experience,” according to the report from NRG, a brand consultancy that specializes in the intersection of entertainment and technology. “Consumers say it's the best place to ‘be my authentic self’ and to ‘connect to what everyone is talking about, making me feel like I’m not alone.' ” Fortnite, the multi-player video game with 250 million users, has ascended as a social network in part due to its popularity on Twitch, the Amazon-owned streaming platform. Fortnite has both the largest audiences and most streamers on the service, where its live videos and gameplay totaled more than 103 million hours in March, according to Twitch data. “Fortnite is the new Facebook in some ways,” says Henry Cowling, creative managing director at MediaMonks, a digital production company. “Millennials and Gen Z are much more used to living on platforms like Fortnite.” Fortnite’s audience remains much smaller than Facebook and YouTube, which each have roughly 2 billion users. Still, the game isn’t that far off from Twitter and its 330 million members. And Fortnite enthusiasts are extremely loyal: Those between the ages... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-06-10 14:30:00 UTC ]
News tagged with:
#senior director
#long-term commitment
Denis O’Brien loses hundreds of millions in sale of Ireland’s biggest newspaper publisherIreland’s largest newspaper group has agreed to a takeover offer from the Belgian media group Mediahuis in a deal in which its largest shareholder, billionaire Denis O’Brien, will lose hundreds of millions... Continue reading at The Guardian
[ The Guardian | 2019-04-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#irish independent
#sunday independent
#belfast telegraph
#large number
#regional titles
#financial year
Platforms and publishers today face an age-old challenge when it comes to advertising: creating and carrying ads that are effective for the advertiser without annoying the consumer. MediaLink kicked off Digital Content NewFronts today with its annual breakfast and panel during which four... Continue reading at AdWeek
[ AdWeek | 2019-04-30 00:00:00 UTC ]
More news stories like this |
What happened to all the spaghetti on the wall? Apologies for the overused expression, but bear with me. It’s a serious question I have been thinking about for the last year or so in regards to magazine media. In the grand scheme of things, I haven’t been covering the industry all that long, at... Continue reading at Folio Magazine
[ Folio Magazine | 2019-04-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#advertising partners
#recent months
#cautiously optimistic
#inching closer
The US news media devotes startlingly little time to climate change – how can newsrooms cover it in ways that will finally resonate with their audiences?This article is excerpted from a piece published by Columbia Journalism Review and the Nation. The Guardian is partnering with CJR and the... Continue reading at The Guardian
[ The Guardian | 2019-04-22 00:00:00 UTC ]
More news stories like this |
Gen Z can create personal brands faster and more effectively than any generation that’s come before them. If you represent a brand or agency, that should give you pause for thought. Gen Z will make up 40 percent of all consumers by 2020. As this generation of digital natives has been building... Continue reading at Advertising Age
[ Advertising Age | 2019-04-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#making room
#digital experience
#digital experiences
Ruth Reichl, former editor-in-chief of Gourmet magazine — previously a food editor and restaurant critic for the Los Angeles Times — released her newest memoir, “Save Me The Plums,” earlier this year, telling a “tale of the end of American magazine media as we knew it.” The book is also many... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-04-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ruth reichl
#food editor
#restaurant critic
Marc Pritchard has asked a lot from digital media the past two years, but his latest ask may be the hardest to get — civility. In a speech to the Association of National Advertisers Media Conference in Orlando on Thursday, Procter & Gamble Co.’s chief brand officer called for a “New Media... Continue reading at Advertising Age
[ Advertising Age | 2019-04-11 00:00:00 UTC ]
More news stories like this |
Circle Media Group has sold its interest in one of Europe’s largest book printers, CPI, to a private investor, after less than nine months of ownership. Continue reading at The Bookseller
[ The Bookseller | 2019-04-10 00:00:00 UTC ]
More news stories like this |
The veteran media executive helped validate digital media in the eyes of marketers and publishers. His new job will ask him to do something very different. The post ‘A builder and fixer’: New Gizmodo boss Jim Spanfeller is an old school digital media vet appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-04-10 00:00:00 UTC ]
More news stories like this |
Tennessee coach Rick Barnes has emerged as the latest front-runner in UCLA’s circuitous men’s basketball coaching search, providing a veteran candidate who has enjoyed a recent revival of a career spanning more than three decades. Barnes has interviewed with school officials, according to a... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-04-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#career spanning
Vogue may still be best known for its print edition, whose September fashion issue, though thinner each year, remains a relative bible against its competitors. But some may be surprised to learn that 13.3 million U.S. adults visited Vogue.com in February, according to comScore data, an increase... Continue reading at Folio Magazine
[ Folio Magazine | 2019-04-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital editor
#online editor
#all-time record
Everybody has their own hot take on the media. The coldest eye likely comes from (or probably should come from) those who put their own money on the line. Publicly-traded media companies share a lot of mandatory financial information, but what drives the perspectives of those looking a bit... Continue reading at Folio Magazine
[ Folio Magazine | 2019-04-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#market ripe
#high-quality news
Hachette has announced the next phase of its publishing series for video game sensation "Fortnite". Continue reading at The Bookseller
[ The Bookseller | 2019-04-04 00:00:00 UTC ]
More news stories like this |
Enthuse Group, a specialist international publishing firm, has announced the acquisition of a 51% stake in AA Media Ltd. Continue reading at The Bookseller
[ The Bookseller | 2019-04-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#51% stake
[caption id="attachment_153707" align="alignright" width="290"] Creative from "Merrell Magic," a custom-content campaign by AIM's Catapult Creative Labs and Backpacker magazine.[/caption] Requiring deeper insights and data, broader access to audiences and agency-like services from publishers,... Continue reading at Folio Magazine
[ Folio Magazine | 2019-03-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#email newsletters
Two-year-old female-focused Freeda Media has worked with 150 brands on branded content campaigns, and revenue has seen triple-digit growth. The post Inside Facebook-born Freeda Media’s distributed publishing strategy appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-03-27 00:00:00 UTC ]
More news stories like this |
A new platform for underrepresented writers, Untitled, has launched with its first free salon taking place next month in London. Continue reading at The Bookseller
[ The Bookseller | 2019-03-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#live events
#underrepresented writers
Welcome to the latest edition of Ad Age Publisher's Brief, our roundup of news from the world of content producers across digital and print. Got a tip? Send it our way. Joining us late? Here's the previous edition.The news from Cupertino: "Apple's string of new subscription services pushes... Continue reading at Advertising Age
[ Advertising Age | 2019-03-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#meredith magazines
#great opportunity
#troy young
#hearst magazines
#daily beast
Alphabet Inc.’s Google, Facebook Inc. and freedom of speech activists suffered a blow after the European Parliament rubber-stamped new rules that could curb access to online media in Europe. Once in effect, the rules will likely encourage publishers and music and movie producers to pursue money... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-03-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#copyright rules
#online media
#encourage publishers
#movie producers
BNP Media is shuttering five of its trade magazines and merging others in a round of downsizing that will see several employees let go over the coming weeks. Appliance Design, Ceramic Industry, Hotel F&B, Reeves Journal and the Spanish-language Industria Alimenticia will each shut down by... Continue reading at Folio Magazine
[ Folio Magazine | 2019-03-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#media brand
#regional magazine
#careful consideration
#hard work