A new study suggests that Fortnite has more in common with Facebook than Call of Duty, with the massively popular game emerging as a new kind of social network for a key demographic of younger consumers that brands covet. “Unlike other platforms and services, Fortnite uniquely combines benefits from gaming, social media and streaming platforms, offering consumers a singular experience,” according to the report from NRG, a brand consultancy that specializes in the intersection of entertainment and technology. “Consumers say it's the best place to ‘be my authentic self’ and to ‘connect to what everyone is talking about, making me feel like I’m not alone.' ” Fortnite, the multi-player video game with 250 million users, has ascended as a social network in part due to its popularity on Twitch, the Amazon-owned streaming platform. Fortnite has both the largest audiences and most streamers on the service, where its live videos and gameplay totaled more than 103 million hours in March, according to Twitch data. “Fortnite is the new Facebook in some ways,” says Henry Cowling, creative managing director at MediaMonks, a digital production company. “Millennials and Gen Z are much more used to living on platforms like Fortnite.” Fortnite’s audience remains much smaller than Facebook and YouTube, which each have roughly 2 billion users. Still, the game isn’t that far off from Twitter and its 330 million members. And Fortnite enthusiasts are extremely loyal: Those between the ages... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-06-10 14:30:00 UTC ]
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The publisher of the two top-selling magazines on American newsstands has initiated a process aimed at exploring alternatives outside of the traditional magazine-retail supply chain, which has become dominated by two major wholesalers following years of decline and consolidation. Bauer Media... Continue reading at Folio Magazine
[ Folio Magazine | 2019-06-11 20:01:50 UTC ]
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Publishers trying to figure out how they are going to diversify revenue would do well to look at the smaller, niche publishers that had to diversify years ago. Each of this publishers, who serve a mixture of business- and consumer-facing audiences, attack the problem from different angles, but... Continue reading at Digiday
[ Digiday | 2019-06-11 04:00:27 UTC ]
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[caption id="attachment_159797" align="alignright" width="300"] AARP's Myrna Blyth accepting the Lifetime Empowerment and Achievement Award.[/caption] NEW YORK – 200 of the brightest leaders, creatives and business professionals in the magazine media industry gathered at the Grand Hyatt... Continue reading at Folio Magazine
[ Folio Magazine | 2019-06-07 19:10:56 UTC ]
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Penguin Random House is acquiring the book publishing assets of F+W Media, which include the Writer's Digest catalog. Communities to be auctioned separately June 13. The post Penguin Random House Buys F+W Media’s Books at Auction appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-06-07 16:05:51 UTC ]
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Around the world, women are far less likely than men to be seen in the media. As subjects of stories, Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-06-07 15:13:18 UTC ]
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Thirty percent of 122 publisher executives surveyed by Digiday said that YouTube is the platform that can provide the most meaningful long-term revenue opportunities for publishers. After YouTube, Facebook and Google AMP were second best, each with 24% of the vote. The post Digiday Research:... Continue reading at Digiday
[ Digiday | 2019-06-03 04:01:26 UTC ]
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Footwear Plus and 103-year-old Earnshaw's magazines join Wainscot's growing roster of titles. The post Wainscot Media Acquires Pair of Fashion Industry B2B Magazines appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2019-05-28 20:57:54 UTC ]
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Publishers are still challenged by digital media's limitations, but a few have found solutions. The post Magazine Media: Talking About a Better User Experience Isn’t Enough appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2019-05-28 14:20:54 UTC ]
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Social media giant breaks its own rules on violence and animal trading, say campaignersFacebook has been accused of giving a global platform to dogfighting after an investigation found the site is being used by fight organisers and unscrupulous puppy traders.Lady Freethinker (LFT), the animal... Continue reading at The Guardian
[ The Guardian | 2019-05-26 07:00:06 UTC ]
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Ad revenue from YouTube, Facebook, Snapchat and Twitter is helping publishers build more sustainable video business models -- though scale still matters. The post Platform ad revenue opportunities are growing for publishers, but scale still matters appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-05-22 04:01:36 UTC ]
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Houghton Mifflin Harcourt Books & Media has started Fast Track, a program aimed at helping independent booksellers set up direct order accounts. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-05-22 04:00:00 UTC ]
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Thanks to globe-spanning social platforms like Facebook, YouTube, and Twitter, misinformation (any wrong information) and disinformation (intentional misinformation like propaganda) Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-05-21 16:33:04 UTC ]
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Former Vice executive Ryan Archibald and Ted Chung, a business partner of Snoop Dogg, have joined forces to launch a new global agency specializing in cannabis marketing. The shop, called Gram By Gram, has already inked a significant client–Canopy Growth, a Canadian cannabis firm recently... Continue reading at Advertising Age
[ Advertising Age | 2019-05-21 10:00:00 UTC ]
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We still don't know how to deal with the downsides of social media like Twitter or Facebook, let alone deepfakes, says expert. Continue reading at Stuff
[ Stuff | 2019-05-20 18:00:00 UTC ]
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B7 Media has announced an audiobook deal for a new historical crime series by Pauline Rowson. Continue reading at The Bookseller
[ The Bookseller | 2019-05-15 00:00:00 UTC ]
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Open Road has evolved into a leading marketing platform, boosting sales and discoverability for its publishing partners. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-05-10 04:00:00 UTC ]
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Scholastic has joined firms—including Warner Bros—investing in Picturestart, a new media company releasing entertainment that will “discover and celebrate diverse voices”. Continue reading at The Bookseller
[ The Bookseller | 2019-05-04 00:00:00 UTC ]
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The London Library has welcomed 38 authors onto its inaugural Emerging Writers Programme. Continue reading at The Bookseller
[ The Bookseller | 2019-05-03 00:00:00 UTC ]
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BuzzFeed. HuffPost. Vice. Those are just a few of the digital media darlings that have been forced to make significant cuts to their staffs since the start of the year. Many of these organizations were destined to hit a wall on their hyper-growth model as the profits simply couldn’t cover the... Continue reading at Folio Magazine
[ Folio Magazine | 2019-05-02 00:00:00 UTC ]
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