Forbes Media is joining the wine club.In the now venerable tradition of publishers extending their brand into non-publishing businesses, Forbes has joined The Wall Street Journal, The New York Times, Rolling Stone and Food & Wine in starting its own wine club.But the family-controlled media company says it's taking a different approach from everyone else. Forbes has partnered with wine e-commerce startup Lot18, whose Tasting Room technology creates a personalized wine "print" that tailors selections to each customer.After members do an initial tasting with a sampler kit and fill out an online survey, they're shipped wine that reflects their tastes in the way Netflix recommends movies to its subscribers based on what they like. Their wine profile continues to be updated as they grade what they drink, explained Lot18 Chief Executive Jay Sung."We met with four or five different wine clubs," said Chief Operating Officer Mike Federle, who joined Forbes in 2011 with a mandate to create brand extensions. "The technology was the differentiator."The Forbes Wine Club and its website will launch on Thursday.Forbes Wine Club members will pay around $10 for the tasting kit, $85 for their first case of a dozen bottles and about $150 for each quarterly delivery thereafter. Forbes and Lot18 will share profits.Mr. Federle believes the club will become a serious business worth "many millions" for Forbes, whose website drew 46 million unique visitors in June, according to... Continue reading at 'Crains New York'
[ Crains New York | 2013-07-17 00:00:00 UTC ]
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IDW founder and longtime CEO Ted Adams is stepping down and will be replaced by Kerry McCluggage, a former TV executive and current member of the IDW board of directors. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-07-26 00:00:00 UTC ]
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US news media company Forbes has removed a controversial article suggesting that Amazon bookshops should replace local libraries. Continue reading at The Bookseller
[ The Bookseller | 2018-07-25 00:00:00 UTC ]
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If ads.txt has a loophole, it's the trust required that all members of the programmatic supply chain are validating publishers' inventory. The post Ads.cert is the digital media’s latest effort to combat fraud appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-07-24 00:00:00 UTC ]
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Tom Baldwin’s account of the abusive relationship with the truth in media and politics is lucid, punchy and often funnyLet’s begin with the parable of the triple-breasted woman. A couple of years in advance of Donald Trump’s arrival at the White House and before the term “fake news” had caught... Continue reading at The Guardian
[ The Guardian | 2018-07-23 00:00:00 UTC ]
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Fight Club author Chuck Palahniuk has said he may be forced to sell his house in order to stay afloat after an accountant at his literary agency was arrested for embezzling $3.4m (£2.5m) from the company. Continue reading at The Bookseller
[ The Bookseller | 2018-07-21 00:00:00 UTC ]
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Last week, Forbes launched its website redesign along with the newly created, artificially intelligent content management system, affectionately named Bertie after brand founder B.C. Forbes. Over the course of 18 months, Salah Zalatimo, head of product and tech, lead his team to build the CMS,... Continue reading at Folio Magazine
[ Folio Magazine | 2018-07-20 00:00:00 UTC ]
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TV producer Amanda Ross has criticised Richard Madeley and Judy Finnigan for shifting their book club to W H Smith after their recommendation show ended on television. Continue reading at The Bookseller
[ The Bookseller | 2018-07-11 00:00:00 UTC ]
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Today’s consumers expect access to content, whenever and however they want, putting media and publishing companies under extreme pressure to meet this demand cost-effectively. Faced with diminishing revenues from traditional advertising and subscriptions they must find new ways to drive revenue... Continue reading at Digiday
[ Digiday | 2018-07-11 00:00:00 UTC ]
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A study of how Facebook, Google and Microsoft have applied the EU’s new GDPR rules shows users are being manipulatedOne of the most influential books published in the last decade was Nudge: Improving Decisions About Health, Wealth and Happiness by Richard Thaler and Cass Sunstein. In it, the... Continue reading at The Guardian
[ The Guardian | 2018-07-08 00:00:00 UTC ]
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Junot Diaz has conducted his first media interview since allegations of sexual impropriety against him surfaced, with the author saying he was “shocked” by the accusations whilst maintaining his innocence. Continue reading at The Bookseller
[ The Bookseller | 2018-07-03 00:00:00 UTC ]
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The digital media company founded in 2012 will now be part of a publicly traded Japanese firm. Atlantic Media has agreed to sell its business-and-tech news outlet Quartz to publicly traded Japanese firm Uzabase, in a deal worth between $75 million and $110 million. The deal is set to close... Continue reading at Fast Company
[ Fast Company | 2018-07-02 00:00:00 UTC ]
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Reese Witherspoon has selected 'Next Year In Havana' (Berkley), by Chanel Cleeton, as her July book club pick. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-07-02 00:00:00 UTC ]
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Presenter and author Fern Britton is teaming up with HarperCollins on a book club in partnership with Tesco. Continue reading at The Bookseller
[ The Bookseller | 2018-06-29 00:00:00 UTC ]
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In a new direct-to-consumer curated outreach effort, Simon & Schuster will promote content across all its imprints. And Privateer's games are the basis for new GraphicAudio audiobooks. The post Industry Notes: Simon & Schuster’s New Book Club; GraphicAudio Plans Audiobook Tie-Ins... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-06-29 00:00:00 UTC ]
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Chris Ferrell, Patrick Rains and company are returning to SouthComm, Inc.—or, perhaps more accurately, SouthComm is returning to them. Endeavor Business Media—the firm launched by Ferrell just weeks after his departure from SouthComm last November as part of a "change in strategic direction" at... Continue reading at Folio Magazine
[ Folio Magazine | 2018-06-26 00:00:00 UTC ]
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"Book Club Favorites," a new direct-to-consumer program, is intended to promote titles from imprints across the company deemed of particular interest to book clubs. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-06-26 00:00:00 UTC ]
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Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for "Ad Age" under "Skills" in the Alexa app. What people are talking about today: AT&T quickly followed up its... Continue reading at Advertising Age
[ Advertising Age | 2018-06-26 00:00:00 UTC ]
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With plans for multiplatform development to follow, the allegorical fantasy writings of Italian author Roberto Ricci are coming first to television. The post Finnish Digital Media Fund IPR.VC Backs Development of YA Book Series for Television appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-06-25 00:00:00 UTC ]
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Gail Honeyman has won the 2018 Authors’ Club Best First Novel Award for her debut Eleanor Oliphant is Completely Fine (HarperCollins). Continue reading at The Bookseller
[ The Bookseller | 2018-06-23 00:00:00 UTC ]
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Digital publishers want to launch linear TV channels and are willing to give them away for free, but that move carries some risk. The post Digital media companies chasing TV hope for carriage fees, but it’s no guarantee appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-06-22 00:00:00 UTC ]
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