Forbes Media pairs tech, tastes for wine club

Forbes Media is joining the wine club.In the now venerable tradition of publishers extending their brand into non-publishing businesses, Forbes has joined The Wall Street Journal, The New York Times, Rolling Stone and Food & Wine in starting its own wine club.But the family-controlled media company says it's taking a different approach from everyone else. Forbes has partnered with wine e-commerce startup Lot18, whose Tasting Room technology creates a personalized wine "print" that tailors selections to each customer.After members do an initial tasting with a sampler kit and fill out an online survey, they're shipped wine that reflects their tastes in the way Netflix recommends movies to its subscribers based on what they like. Their wine profile continues to be updated as they grade what they drink, explained Lot18 Chief Executive Jay Sung."We met with four or five different wine clubs," said Chief Operating Officer Mike Federle, who joined Forbes in 2011 with a mandate to create brand extensions. "The technology was the differentiator."The Forbes Wine Club and its website will launch on Thursday.Forbes Wine Club members will pay around $10 for the tasting kit, $85 for their first case of a dozen bottles and about $150 for each quarterly delivery thereafter. Forbes and Lot18 will share profits.Mr. Federle believes the club will become a serious business worth "many millions" for Forbes, whose website drew 46 million unique visitors in June, according to... Continue reading at 'Crains New York'

[ Crains New York | 2013-07-17 00:00:00 UTC ]
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Anti-vaxx propaganda is flooding the internet. Will tech companies act? | Lucky Tran, Rachel Alter and Tonay Flattum-Riemers

As vaccine advocates we can change our tone but companies such as Amazon, YouTube and Facebook must stop profiting off human vulnerabilityWhen it comes to providing accurate medical information, social media is a hot mess. Reporting by the Guardian and elsewhere over the last few months has... Continue reading at The Guardian

[ The Guardian | 2019-03-05 00:00:00 UTC ]
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Endeavour Media: making waves

A year after going into liquidation, digital indie Endeavour Media (the new iteration of Endeavour Press) is "sailing on as before" and now has its sights set on audio. Continue reading at The Bookseller

[ The Bookseller | 2019-03-05 00:00:00 UTC ]
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Women dominate Authors’ Club longlist

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[ The Bookseller | 2019-03-02 00:00:00 UTC ]
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Scholastic pairs 11-year-old author with Rebecca Westcott for autism title

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[ The Bookseller | 2019-03-01 00:00:00 UTC ]
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Why this digital publisher refuses to blame Facebook for media's woes

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[ Advertising Age | 2019-02-28 00:00:00 UTC ]
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High school basketball: California regional results and updated pairings

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[ Los Angeles Times | 2019-02-28 00:00:00 UTC ]
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Facebook and Medium are digital media’s never-ending merry-go-rounds

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[ Fast Company | 2019-02-26 00:00:00 UTC ]
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[ The Guardian | 2019-02-25 00:00:00 UTC ]
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PEN America Approaches Its Awards Night With News Media Appearances

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[ Publishing Perspectives | 2019-02-25 00:00:00 UTC ]
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GalleyMatch Offers A New Dating Service for Publishers and Book Clubs

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[ Publishers Weekly | 2019-02-22 00:00:00 UTC ]
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High school boys' basketball: City playoff results and pairings

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[ Los Angeles Times | 2019-02-16 00:00:00 UTC ]
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[ Los Angeles Times | 2019-02-14 00:00:00 UTC ]
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[ Los Angeles Times | 2019-02-13 00:00:00 UTC ]
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[ Los Angeles Times | 2019-02-12 00:00:00 UTC ]
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[ Los Angeles Times | 2019-02-09 00:00:00 UTC ]
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Puffin pairs Bryon and Adeola for picture book series

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[ The Bookseller | 2019-02-06 00:00:00 UTC ]
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[ The Guardian | 2019-02-05 00:00:00 UTC ]
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[ Advertising Age | 2019-02-05 00:00:00 UTC ]
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[ Publishers Weekly | 2019-02-05 00:00:00 UTC ]
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[ Los Angeles Times | 2019-02-03 00:00:00 UTC ]
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