Forbes Media pairs tech, tastes for wine club

Forbes Media is joining the wine club.In the now venerable tradition of publishers extending their brand into non-publishing businesses, Forbes has joined The Wall Street Journal, The New York Times, Rolling Stone and Food & Wine in starting its own wine club.But the family-controlled media company says it's taking a different approach from everyone else. Forbes has partnered with wine e-commerce startup Lot18, whose Tasting Room technology creates a personalized wine "print" that tailors selections to each customer.After members do an initial tasting with a sampler kit and fill out an online survey, they're shipped wine that reflects their tastes in the way Netflix recommends movies to its subscribers based on what they like. Their wine profile continues to be updated as they grade what they drink, explained Lot18 Chief Executive Jay Sung."We met with four or five different wine clubs," said Chief Operating Officer Mike Federle, who joined Forbes in 2011 with a mandate to create brand extensions. "The technology was the differentiator."The Forbes Wine Club and its website will launch on Thursday.Forbes Wine Club members will pay around $10 for the tasting kit, $85 for their first case of a dozen bottles and about $150 for each quarterly delivery thereafter. Forbes and Lot18 will share profits.Mr. Federle believes the club will become a serious business worth "many millions" for Forbes, whose website drew 46 million unique visitors in June, according to... Continue reading at 'Crains New York'

[ Crains New York | 2013-07-17 00:00:00 UTC ]
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Facebook shutters ad tech services as it stumbles in quest to topple TV

Facebook's plans to topple TV advertising have come to a halt as it shut down key programs that delivered commercials to TV networks and publishers online.Ads are no longer being served to connected TV devices like smart TVs, Apple TV and Roku, the company confirmed. The reason, according to... Continue reading at Advertising Age

[ Advertising Age | 2018-11-15 00:00:00 UTC ]
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The Bookseller launches Books in the Media

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[ The Bookseller | 2018-11-14 00:00:00 UTC ]
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‘People, not tech’: Trade’s digital leaders optimistic for future

Voice and artificial intelligence are the most likely candidates to further disrupt the book business, according to the results of a survey of the book trade's most innovative, the FutureBook 40, conducted ahead of FutureBook Live, The Bookseller's publishing conference taking place on 30th... Continue reading at The Bookseller

[ The Bookseller | 2018-11-13 00:00:00 UTC ]
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Scholastic pairs McMillan and Kinnaird for Bum title

Scholastic UK has acquired UK and Irish rights to I Need a New Bum, written by Dawn McMillan and illustrated by Ross Kinnaird.  Continue reading at The Bookseller

[ The Bookseller | 2018-11-10 00:00:00 UTC ]
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Tech and Publishing: A Marriage Made in Heaven—or In Hell?

Careful partnering with vendors can make all the difference between a successful or failed technology project. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-11-09 00:00:00 UTC ]
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From Madonna's Sex to Lady Chatterley: inside the Bodleian's explicit book club

Created at the height of Victorian prudishness, the Bodleian Library’s Phi collection was designed to protect young minds from ‘immoral’ books. More than a century later, they’re going on display for the first timeLibraries today take a dim view of censorship. They are places where knowledge is... Continue reading at The Guardian

[ The Guardian | 2018-11-08 00:00:00 UTC ]
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Defy Media ceases all operations following earlier struggles

After stiffing publishers on money owed from its programmatic business, Defy Media, which operates popular YouTube brands such as Smosh and Clevver, shut down Tuesday.It's unclear exactly what prompted its closure, but the digital media company had been dealing with money problems. Back in June,... Continue reading at Advertising Age

[ Advertising Age | 2018-11-07 00:00:00 UTC ]
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Tribune Publishing gets bids from McClatchy, AIM Media and Donerail

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[ Los Angeles Times | 2018-11-03 00:00:00 UTC ]
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Endeavor Business Media Buys Healthcare Brand From Vendome Group

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[ Folio Magazine | 2018-11-02 00:00:00 UTC ]
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UK’s Blake Freeman Johnson Media: ‘An Original Cyber Publishing Concept’

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The Brightest Minds in Magazine Media Named to the Folio: 100

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[ Folio Magazine | 2018-11-01 00:00:00 UTC ]
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[ Folio Magazine | 2018-10-25 00:00:00 UTC ]
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Arctic Circle Publishing: Inhabit Media Makes Its Frankfurt Debut

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[ Publishing Perspectives | 2018-10-17 00:00:00 UTC ]
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[ Publishers Weekly | 2018-10-11 00:00:00 UTC ]
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BBC Radio 2 revives its Book Club with Sara Cox

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[ The Bookseller | 2018-10-05 00:00:00 UTC ]
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Association Media Are Growing With New Revenue Opportunities

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Iain Dale launches LBC Book Club podcast

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